Salsa raquo raquo raquo lead generation strategies it is clear that today all companies are . Committed to a forceful digital transformation that causes a large-scale impact on the target audience and . Able to achieve stable loyalty in view of this fact, investing in one of the best strategies . Lead generation is fundamental to the success of any digital marketing strategy, of course buying . A quality database is a favorable response to boost a marketing campaign and . Gaining visibility quickly, however, standing idly by when it comes to nurturing such a base . Of data is a serious mistake that destabilizes any digital progress, which is why integrating different . Lead generation methods are essential if what you are looking for is to have a contact base . Updated so that you have a clearer vision a lead is anyone who shows interest . In the products or services that the company offers and leave your contact details such as . Email, phone, address and much more this action known as a lead is now the time to . Put into practice different lead generation strategies in marketing such as email marketing, telemarketing, SMS marketing, among others, with the intention of stimulating the interest of these contacts until they reach a conversion, that is, sales and loyalty. Are you interested in knowing what they are? The most effective lead generation strategies? Don’t miss the following content and. Get ready for an avalanche of quality leads. Typical sinking into the mission of achieving conversions. Sales and digital visibility without investing in lead generation strategies is undoubtedly a. Failed mission. That’s why we want to emphasize the importance of recognizing the most powerful techniques. To capture the leads that have the best profile to become potential customers of. A brand, pay attention to the best lead generation strategies. Inbound marketing is considered. A solid way to consolidate a good lead strategy for any brand because it is so. Effective the obvious answer through inbound marketing it is possible to integrate different digital marketing methods. In order to establish contact, obtain the formation of their personal data and follow the. User from the moment they show interest in the product or service until. Finally they decide to buy specifically a complete method that in addition to obtaining leads does not allow. Your company to lose sight of you at any time thanks to different techniques such as. Lead scoring and lead nurturing the idea is to ensure that their interest in what the. Brand offers does not diminish and to create a pleasant experience throughout the process without losing. Communication so that they know it was worth leaving their contact details. Online forms have become essential when considering lead generation strategies are elements. Which were created exclusively to appear in good time while the user visits the website. Of the company it is clear that their function is not to be intrusive but to capture all the attention.From the user with a short and concise message informing that they can enjoy relevant content. In exchange for their contact information, some of the most effective methods are the famous. Newsletter download of ebooks infographics banners among others forms are a tool that in addition to. Effectively capturing leads are the perfect springboard for email marketing campaigns therefore to. Do not waste the lead conquered some criteria must be considered such as being clear and concise. With the information sent in the email take care of the design of the message and its compatibility with. Various digital devices offer a quality landing page and maintain the database. Updated search engine optimization section is another effective action that helps to answer. The question of how to generate leads the idea of ​​betting on good practices of section. To optimize your website allows you to gain digital visibility and make the. Users interested in your brand encouraging them to leave their contact information in a way. Organically a website positioned at the top of the search engine offers the advantage of increasing . Web traffic It is clear that implementing complementary methods such as forms or offering content for . Free download in exchange for visitor data is a very effective combination for obtaining leads . Through a good seo creating engagement through written content is another of the strategies . That consolidate the generation of leads it is clear that to guarantee your success you need to offer . Content that is of value to capture the attention of a specific audience once . That the user is hooked with what he reads there is nothing better than sending a . Online form so that he knows that if he leaves his contact details he can be . The first to know about the next content as well as the seo marketing of . Content is a long-term work so it deserves to be constantly nurtured and updated the . Idea that information always goes hand in hand with the current needs of users . Encouraging them to leave their details to gain quality leads that can continue. Taking advantage of the information there is nothing more attractive and creative as a strategy for generating leads than gaining visibility for your brand by organizing exclusive events. Or special events. Of course, these should be focused on the buyer and offer valuable content or information that really captures their attention and motivates your potential customers to leave. Your contact information to have access to what is offered. Some particular examples that can be included in this category are webinars, special courses, online chats with influential personalities. Conferences, workshops and much more. Last but not least, advertising through. Social networks are another of the most applauded strategies for generating leads for those who are not in the movement. From social networks, these platforms are gaining more and more audience and taking advantage of the boom in.Ecommerce on these channels is a wise decision thanks to social ads and the infinite strategies of . Segmentation that they integrate makes it possible to reach these specific users more precisely by launching different . Types of campaigns therefore the use of ads on these platforms increases the possibility of . The user exchanges their contact information without having to stop using their network . Favorite social of course betting on effective lead generation strategies allows any . Brand or company encourages the conversion of these potential customers in addition to promoting sales gaining engagement . And loyalty and of course optimizing the transformation and digital positioning of the brand dark mode . C fil abencerrajes alicante spain phone fax email infoadsalsacom database for telemarketing . Databases for call centers about us legal notice privacy policy adsalsa is . Social amp green salsa raquo raquo raquo how to buy segmented mailing strategic steps today the . The power of mailing segmentation is a strategy that should not be overlooked, so underestimating this. To make a mistake that can cost the success of a digital marketing campaign, we will teach you. To buy segmented and quality mailings, but why is segmentation so influential since. The beginning of segmenting mailing lists or leads offers the opportunity to establish a channel. Direct marketing aims to personalize the sending of commercial communications and optimize databases. Data for email marketing so that it is formed by that target audience that identifies directly. With the product or service, therefore, buying databases or renting databases. Without knowing the level of segmentation, it is an unpromising feat that negatively impacts rates. Opening and conversion, and this is where companies looking for strong growth. In today’s market, they must focus, in other words, on starting with the right foot by integrating. Vigorous methods that legally lead to success, such as purchasing segmented mailings, are also necessary to count on. With a team of specialized professionals who implement a precise and unique segmentation aligned with the company’s objectives and that leads to obtaining the best results for the marketing campaign. If you want to discover the secrets to the success of a segmented mailing list, you can’t miss it. What we bring next are topics: all campaigns should start with planning. A structured segmentation in order to build a database of individuals or companies. That allows you to obtain quality leads and guarantee conversion to potential customers is clearly imperative. The integration of different technological channels from which it is possible to achieve a quality segmentation. This action seeks to determine the behavior of potential customers, including their habits. Purchasing age range, geographic location, among other variables that allow them to be grouped into a list.Email data through data segmentation for mailing it is possible to send personalized emails where . The user can identify their needs with the product or service offered and thus . Optimize the company-client relationship by gaining favorable loyalty by leaning towards the base of . Purchase and sale data it is necessary to carefully plan which methods to implement for an . Effective segmentation so pay attention to the steps that cannot be forgotten at the time . Thinking about how to buy segmented mailing and get a contact list without wasting . Composed of this target audience if you do not know the segmentation variables cannot be random . Therefore to find out which ones are the most appropriate for your strategy it is necessary to define which . These are the specific objectives and goals that you want to achieve with the marketing campaign for . Doing this should answer some questions such as what is your intention to sell inform do . A new launch will expand to the international market and ratify its position in the face of competition. Among others, the definition of objectives undoubtedly favors key performance indicators. Indicator or KPI in the English acronym that allows us to know the effectiveness of the proposed strategies. For the campaign, buying a database of companies or individuals without having carried out. A detailed study of customer preferences and behavior can lead to the failure of any. Marketing campaign monitoring the customer profile ensures that the email sent offers. Content adapted to the customer’s needs, although it is a strategy that often goes unnoticed. Customers’ purchase history is a true reflection of their tastes and preferences. Information about your purchase history is an excellent segmentation variable that can be used. To offer products or services compatible with your style and encourage you to make a. New purchase with this action you are guaranteeing better email opening rates and. Reduces the bounce rate is another of the strengths that should be analyzed before . Idea of ​​how to buy segmented mailing or buy databases determine the geographic location . Of the customers in the contact list this segmentation is of great importance to determine whether the . What is offered is in accordance with the climate culture or traditions of the region where the . Customer resides to have a clearer idea imagine that a special promotion or discount . Be offered only to customers who come to the physical store and send the email . Marketing examples to a contact list of a non-segmented database whose . Customers live on the other side of the country this action immediately creates a rejection of the brand . Or service triggering bounce rates the success of the campaign will depend on the quality of the segmentation . This is a golden rule that many underestimate and that is a good marketing campaign . Digital should be built on a database adapted to the objectives of the company or brand .Therefore, buying a database without having evaluated the segmentation lists and without . Knowing whether it has adequate data protection is a risk that must be avoided . At all costs, segment the contact list based on the level and type of . The client’s profession is a successful strategy for approaching these potential clients. This action offers . The opportunity to recognize the client’s profile and their possible habits of . Buy because what a lawyer is looking for is not the same as a fitness instructor . The intention is that your commercial message hits the right spot with the need of that . Client having a technical platform to send mass emails is a step that cannot . It should be taken lightly a good email marketing provider has the ability to optimize . Receiving and sending newsletters also favors web traffic by . Through an intuitive and attractive landing page for the user in addition to offering results . In real time on opening and rejection rates to check the stability of the campaign . Among other functions, it is clear that these email marketing platforms achieve more precise segmentation. And the exact database, it became clear that segmented mailing is essential for the. Success of any campaign, however, it should be emphasized that it is not just about obtaining. Traffic but converting these quality leads into sales and, of course, profits here. That good web design or layout, also known as layout, comes into play. This should be attractive and intuitive for the user, both in terms of images and. Of texts, without neglecting new trends. It is most advisable to opt for a bold layout that. Does not create confusion and where the user can execute the call to action in a simple way. To create a company’s database, email or telemarketing must be implemented. A comprehensive plan that includes different multichannel strategies through which the campaign can be. Monitored, inconsistencies detected and resolved in time to optimize results when applying multichannel strategies. It is possible to have control over the different actions of a digital marketing plan is the best . That this can be done simultaneously without losing sight of any process this provides a . Real-time evaluation of metrics with important details about opening rates traffic of . Website responses to calls to action and much more in the same way each of these . Multichannel strategies help to optimize the database including new recruits or eliminating the . Contact list removing users who have unsubscribed is undoubtedly the best option for . An updated database dark mode c fil abencerrajes alicante spain phone phone fax . Email infoadsalsacom database for telemarketing databases for call centers about us . Legal notice privacy policy adsalsa is social amp green salsa raquo raquo raquo bases . Relational and object-oriented databases relational and object-oriented databases .It is clear that digital marketing is decisive for the current market as proof of this fact each time . More and more brands and companies are inclined to make a complete transition from traditional business models to achieve solid digital notoriety however it should be emphasized that the quality . Of a company is a determining factor for the success of the online marketing campaign . The technological era served as a springboard for SMEs and large companies to be able to structure the magnitude . Of their information according to the types of data of their commercial niches this . Scenario allows to create a personalized database system capable of impacting that audience . That demonstrates real interest in the products or services offered it is clear that each company must establish . The ideal database model for its business trajectory and that . To date several classifications have emerged with the intention of complying with the collection protocols . Administration and secure maintenance of data depending on the structure of the database it is possible to witness . Several advantages and disadvantages of its execution therefore it is imperative to establish what these characteristics are that . Allow to define the design of the database within this field relational databases . And object-oriented are highly valued for the big data of large companies and . Smes interested in how these database models differ know all the details . To define which one best suits your commercial positioning objectives typical since . The beginning a database is nothing more than a system created with the . Intention to store structure and organize different types of data therefore it has become the most . Suitable for handling large amounts of customer information safely and efficiently we speak . Of relational database to refer to systems that go hand in hand . With the relational model specifically the data are related to each other without there being a . A certain hierarchy between them graphically consists of a set of tables or relationships in which each . Table contains rows that appear as records in the same way the columns represent the fields. Of information or attributes of said records name address nationality among others this model is identified. With a primary or main key located in the first column that is unique and guarantees the. Organization of information in turn the type of object-oriented database. It consists of different blocks or objects where the information files are grouped therefore it lacks. Of tables each block contains an identification label however its location is not. It is related to the information in its content now that you know a general definition of. Both data models it is important to investigate the main aspects that allow you to differentiate them if you have. Interest in grouping customer data for how to create a sales funnel strategy.It is necessary to understand that each of these differs in its information storage method. Relational databases are characterized by grouping information independently in each file. In turn, object-oriented databases use identifiers for each block. And through indexing tools, it is possible to locate specific pages within the disk. The volume of data is directly linked to its level of complexity. That said, relational databases are generally not as complex, so the volume of grouped data is smaller. Likewise, thanks to the use of keys, this model offers referential integrity and identity in relation to its columns and rows. However, object-oriented databases offer a structural mechanism with greater freedom. This condition allows a larger volume of data to be stored in files of different formats, obviously depending on the structure and the. Volume: This model includes a variety of restrictions and permissions that make the data safe. This is another important feature between a database generation system and the. Another specifically in relational databases is possible to group only one category of information or . Data at a time however the structural model of object-oriented databases . Favors the storage of varied data through a simultaneous process which . Allows to integrate a greater volume of information into any database generation system . Offers a language model through which users can access data . For queries or modifications this is known as data manipulation language or dml the . Relational databases use the structured query language or sql in turn . Incorporate exclusive programs for example sql server stored procedures that allow executing instructions that . Are already stored previously without the need to return to the information compilation protocol . On the other hand in object-oriented databases the language for manipulating . Data is established based on the programming language executed now that you already know the differences . Most relevant between the two database systems take into account the following . Recommendations so that you can choose the model that best suits your company will need . To evaluate the magnitude of the data you want to aggregate generate and control this action allows . Determine which database model is most suitable before investing blindly check . What level of control does the company want to have over the information and . Long-term stability of data remember that relational databases have a . More rigid organization model making the information consistent and transferable on the other hand the . Object-oriented databases are a little more flexible because they are not as rigid this . Reduces your capacity for consistency evaluate the diversity of data and files you want .Generate in the database specifically relational databases only allow one category of files . At a time while in object-oriented databases it is possible to group several files in a . Same object or block finally it is necessary to take into account the execution time of the . Database thus for those companies that wish to deal with the generation of data . In a short time the oriented databases are ideal due to the execution speed by . On the other hand relational databases require more implementation time due to the rigidity of their . Structure in short depending on the size of your company and the various digital actions that . You want to carry out you must select the most efficient database model that guarantees the . Information security dark mode c fil abencerrajes alicante spain phone fax email infoadsalsacom . Database for telemarketing databases for call centers about us legal notice . Privacy policy adsalsa is social amp green salsa raquo raquo raquo how do . Structured data to achieve search engine ranking is imperative to take advantage of . Marketing strategies and that in addition to investing in the correct execution of several campaigns it is necessary not to underestimate . The weight that website programming has in terms of positioning and that . Structured data enters the secret for no one that every day the . Search engines reveal their intelligence and intuition when they process information and show us what . We want to find in view of this reality optimize the content of a web page with structured data . It becomes increasingly necessary for the information about your product or service to be . Relevant to google in addition to attracting the user’s attention with what the . Your company offers have you heard of well-structured data here we will tell you everything . What you need to know topics are html codes that can be easily read by . Search engines are stored in a database and they are a fundamental part of optimization . From a web page specifically they allow you to create rich results stores. Visible in search engines and on your website this html code is placed in urls. Of websites so that search engines can interpret them correctly through formatting. Advanced for example if correctly structured data is used in the description of an item. Of clothing they will appear in google shopping as an interactive item with star rating. And price comparison on the other hand if these codes are used for events of. Company or brand they will appear in google calendar as a calendar event optimizing the. Customer search results functions for this information there are different formats through the. Which can include structured data and which determine how they work among the most important. We have as already mentioned structured data refers to quantitative data and is organized in a depending.From the source of the data, these can be generated by humans or machines, for example. Data from a web log or website clickstream now within big data exist. Differences between structured and unstructured data are that the latter are qualitative data that. They cannot be constructed using tools, therefore they must be stored in a database. Nosql or non-relational data, some examples of this are images, audios, posts and comments on. Social networks, as for semi-structured data, they have certain characteristics that are categorized as structured. And others are not, therefore they are in the middle of well-structured and unstructured data that exist. Three great advantages of using structured data are that these codes allow. Now we will explain how it is possible to input structured data to represent it. Best strategy to include more information on your website so that search engines. You can easily read and index thanks to structured data beforehand. Search engines like Google understand what the content of a website is about. Specific so that users can find what they need more easily. The results obtained by themselves were little and the use of correctly structured data was broad. The possibilities of communicating with potential customers are available through your own network. The web page was the only one that structured data could be used on. Social networks in mailing or even use in email spreadsheets for . That data is automatically refilled when someone completes a form on it. Website in particular well structured data allows users to quickly find the . Information they are looking for on your website and also helps search engines . To better understand what your digital business is about dark mode c fil abencerrajes alicante . Spain phone phone fax email infoadsalsacom database for telemarketing databases for . Call center about us legal notice privacy policy adsalsa is social amp green salsa . Raquo raquo raquo how can we keep a company’s data protected data is . The most precious asset of any company and under this premise are financial reports numbers . Telephone data such as dates of birth medical records emails or a business plan . In effect it is absolutely necessary to keep them completely safe but have you ever wondered how we can . Protecting data can include security measures to identify and examine threats with . The aim is to minimize the risks related to the protection of confidential information typical if . It has commercial databases or purchase and sale databases in . Legal terms databases need to be protected because today they represent strong economic values ​​. For all companies in the databases is stored information of great relevance to .A good functioning of many companies due to its importance the protection of data is imperative providing . Protection through the security measures necessary for the different database systems exist . Many measures that can be implemented to combat external attacks and minimize the loss of . Data therefore the implementation of any of them will help protect this valuable information to . Long term the types of data security are key techniques that are performed to provide . Database security there are many practices that a company can implement to maximize . The protection of your database the encryption of information is the most popular type . Of security to against unauthorized access during storage and transmission over the . Network this method tests various encryption algorithms that are commonly used to encrypt and . Decrypt all types of sensitive data to make the hardware secure the tools of . Cybersecurity should be implemented as firewalls as they provide protection by filtering monitoring and blocking malicious traffic . In the case of software, antiviruses are advanced programs that aim to protect information. One of the practices that can be implemented to provide security to the database is to summarize a database. A protected database has updated antivirus and firewalls to prevent attacks on the system in the event of data loss. A backup is another type of database security used. To restore information, for this, the schedule and types must first be determined. Backup, in addition to ensuring that the backup is performed regularly, this type of security. Database security allows you to validate the login credentials of a given user who. Are stored in the database if the user’s login id matches the. That is in the database, the user will be able to log in without any problems. Unauthorized or malicious users cannot access your database, therefore authentication. Database security plays an important role in ensuring that data is protected. Simple but important, the use of a strong password must be implemented to ensure the. Database security using a simple password such as phone numbers or dates. For example, birth dates will make hackers try to log in and access your database quickly. Your database is sometimes the case with social network accounts, so it is advisable to use a password that combines numbers and letters, and to change it periodically for auditing. The database immediately detects access by unauthorized users to the information, allowing you to check. People who access the database know when and how long they have been there. Who made the database choose the best option to keep your data safe and confidential. Protected and confidential is an important decision, however, there are some considerations that you should take into account.Account today large amounts of data are compromised so it is important that companies assimilate . The risks and consequences of information leaks that is why the proper implementation of . Protocols to protect data significantly reduce exposure and malicious attacks dark mode . C fil abencerrajes alicante spain phone fax email infoadsalsacom database for telemarketing . Databases for call centers about us legal notice privacy policy adsalsa is . Social amp green salsa raquo raquo raquo get customer database best practices . Get customer database not having a customer database is a . Error that is repeated frequently today the most important asset of a company without . Doubt are its customers in view of this fact stores valuable information about a target audience such as . Personal data purchasing habits last interaction with the company contact information email etc . These databases help companies understand the purchasing pattern of their customers. That is why today, thanks to the growing movement of digital businesses, more and more. Companies or brands are committed to creating quality databases made up of profiles. Of potential customers and thus have greater possibilities of optimizing their sales in addition. The aforementioned customer base allows the company to provide them with a personalized service. A database. Of customers is an organized collection of customer data that is used to analyze and create. The right digital marketing plan for a product or service is the current or. Past data collected in the customer database from different sources such as electronic transactions and. Web activity is stored in a structured way in databases that help in. Efficient decision making for the typical marketing strategy today having a database. Data is the best way to store information in an organized and logical way when a database. Of databases contains information about individuals is likely to include their first name, last name and date. From birth, specialized information is also stored based on its intended use. To provide a database, many companies choose to rent or buy one. Database of individuals, which at first glance seems simple, but there are many. Disadvantages involved if full attention is not given to its origin and the practices used for. Database segmentation, although it is a process for creating. A database can be done organically, at the same time, different doubts arise. In this regard, about how to get a database for a call center, for example, if. Do you need a database for SMS marketing or if you want a database. Data for email marketing, it is best to put yourself in the hands of specialists who have proven credibility. And ensure that all processes that capture customers are respecting legal standards.In force for data protection if you decide to create a database of . Customers here are the best practices for doing so there are several ways to increase . Website traffic from leveraging audience information to using vehicles . Of digital marketing and exploring a variety of offline tactics the section on . Page can help your website rank higher in search engines . Search and generate more traffic without a doubt search engine optimization is one of the . Best ways to get consistent long-term results it is clear that it is a process that does not . It is achieved overnight and that deserves time and dedication however . The results obtained favor the digital projection of the brand in the long term in addition to updating . Constant of the customer database we cannot forget the offline strategies when we provide . Customer service and when making the purchase data and a lot of valuable information about the . Customers can be collected so this is potentially the easiest time to ask for details. Applying this type of practice gives you the opportunity to keep them periodically informed about a product. Or service in which they are interested. As if that were not enough, it allows you to see in real time which are the most marked consumption habits of customers according to the. Current trends this action favors the monitoring of marketing strategies and allows you to rethink new ones. Routes for capturing contacts intended to be part of the customer base it is important to install. And optimize forms on the website the registration forms will obtain the information of. Customer email necessary for email marketing and inclusion in the customer database. What do you want to obtain after an email address is obtained the entire linking process. Communication and data collection digitally becomes easier can speed up the user experience. Using the autofill feature this will allow users to skip scanning in the. Keyboard being useful when filling out the form today more than ever visitors to the . Website are inundated with advertising and digital marketing content marketing is a common practice . Focused on attracting potential customers through creative content that is found on different channels . Where the target audience is by creating quality content useful relevant and knowledgeable can build . A customer base among the most popular forms we have newsletters webinars ebooks templates s . To name a few a countless number of brands or companies are on social media and . Many others are enjoying the benefits of making their accounts more dynamic so . That holding sweepstakes or contests regularly is a great way to keep users engaged promote . New products or services increase the on the various social media platforms you are on . In addition to being a great strategy to increase registrations and build databases before .When promoting any contest or giveaway on social media, we must ensure that it does not violate the . Terms and conditions of the platforms, the newsletter is fundamental within the inbound marketing strategy, a . Great way to capture directly to the database of current customers and customers . Potentials are developed to get new customers increase sales nurture existing ones or increase . Brand engagement by alerting customers with a creative newsletter about promotions . And news they can stay up to date and generate continuous purchases done correctly newsletters . They will help build stronger relationships with your customers and capture them better for . Your products or services the empathy that a company can have with its . Customers are very valuable the first step to running a successful business without a doubt having . A customer database allows knowledge to optimize the various marketing strategies . With the intention of getting their attention in relation to any product or service . Capable of meeting your needs dark mode c fil abencerrajes alicante spain phone phone . Fax email infoadsalsacom database for telemarketing databases for call centers about . We legal notice privacy policy adsalsa is social amp green salsa raquo raquo raquo . How to measure the effectiveness of sms marketing how to measure the effectiveness of sms marketing today . For many companies, digital marketing represents one of the fundamental pillars whatever the . Communication channel email social networks there are many tools that are used to . Connect with the public however there is one that we generally do not associate with this practice . First of all is the sms marketing service sms messages have become . One of the most effective marketing platforms due to high conversion open rates . And its ability to boost other channels that is why we want to tell you how . Measuring the effectiveness of SMS marketing if you don’t know SMS marketing can . It will be a productive way to build a database of loyal consumers and generate . Buzz for your brand there are numerous tools that can be used to carry out a campaign . From and that in just characters it is possible to send messages in a programmed way personalize the sender . Include links that can redirect them to landing pages or sign them of course this does not mean . That all text marketing strategies are successful but how do you know the . How well your SMS marketing campaigns are going to be able to quantify and . Tracking SMS performance is the best way to get to know your customers for this it is necessary . Understanding how to measure the effectiveness of SMS marketing to recognize if it is going in the . Right direction topics sending SMS especially bulk SMS has been around for . A long time and today it is part of the strategies of many marketing professionals marketing .By sms can increase engagement with other marketing touchpoints such as email . Website and store visits however it is extremely important to be able to measure whether the . Sms marketing is effective just like any other marketing campaign regardless of how extraordinary the . Your sms campaign may be the kpis should be used to evaluate the results . And the effectiveness of your approach this behavior allows you to take the necessary corrective actions to . Improve in this area every sms marketing campaign should start with clear objectives to . To be effective marketing with results and return on investment roi go hand in hand for marketers the roi is of paramount importance allowing them to . Measure the productivity of your efforts there are very important metrics that should definitely be monitored . In sms marketing campaigns this will allow you to measure the return per campaign or evaluate . The total cost over a longer period some of them are the click through rate . It allows us to quantify the proportion of customers who initiated an action by clicking on the link offered by . Sms this action redirects them to another place that will allow them to make a purchase or . Ask about a particular product or service the information provided will give us an idea . Clear of the number of people who are interacting with the campaign in question in . Sms marketing campaigns the delivery rate or opening rate is much higher in . Compared to an email marketing campaign therefore the rate of messages delivered is an indicator . Key because it allows us to know the number of sms messages that reached the telephone numbers . Of customers in the same way tracking the messages delivered is clear evidence of the quality of the . Database several factors come into play to achieve a good sms campaign . Marketing the day and time of sending the frequency of sending the relevance of the . Sms the opt-out rate on the number of customers who made the decision to . Unsubscribe during the sms marketing campaign this can happen either by . Lack of valuable content in the message in line with it among others with a low . Unsubscribe rate the sms marketing campaign is considered a success otherwise it can . Analyze and make areas of improvement in the negative points by accurately measuring the rate . Of conversion having a better understanding of the specific products services and offers that maintain with . Success the engagement with your target audience in addition to helping to eliminate or adjust the . Low performers and focus on the high performers to generate more conversions a rate . Of conversion the percentage of people who completed an action after receiving an sms . Redeeming a coupon subscribing to a list and recovering an abandoned shopping cart are examples . Of common actions the response rate is related to how many people responded to the campaign .SMS marketing this indicator is very important because it allows you to determine which specific format of . Text message generates the best results in addition it is imperative to consider some other factors . That influence response rates among which we can mention the time the content . And the type of offer the growth rate is another important factor to be considered . When measuring the success and performance of your SMS marketing campaign measure . That increases the number of subscribers also increases the reach of the brand or company and . It is possible to enjoy a better return on investment or if on the contrary the list of . Customers is decreasing being able to determine this indicator will allow to apply the necessary corrective measures to . Counteracting this effect in the marketing strategy SMS marketing has consolidated itself as a tool of . Effective and low cost marketing therefore if we know how to measure the effectiveness of SMS marketing . Through quality methods techniques and tools it will be the best guarantee to optimize campaigns . And further increase the return on investment roi dark mode c fil abencerrajes alicante . Spain phone fax email infoadsalsacom database for telemarketing databases for . Call center about us legal notice privacy policy adsalsa is social amp green salsa . Raquo raquo raquo the best sms marketing campaigns there are more and more companies that . They bet on sms marketing campaigns to promote their products and services in addition to . Gain digital visibility and although some underestimate the effectiveness of sending . Text with advertising it is clear that sms marketing is more current than ever and . It has no intention of diminishing its popularity an invaluable marketing communication channel . Direct through which it is possible to strengthen the company-client relationship and obtain an excellent conversion rate . Sales and loyalty in a short space of time it is clear that the quality of . Digital marketing focused on sending SMS is defined by several factors that will guarantee the . Its effectiveness therefore it can be said with certainty that having a list of contacts suitable for the . Company profile is the fundamental basis for starting with the right option so one thinks . When purchasing a database it is necessary to ensure that these are of quality check if they comply . Data protection standards and if they offer precise segmentation mobile phone number . Email address Area of ​​residence date of birth etc according to the profile . Of potential customers that you want to attract want to do marketing through an SMS campaign . Discover which are the infallible SMS marketing campaigns to achieve the success of your . Business growth typical we can’t hide the sun with a sieve smartphones are . Dominating the world therefore taking advantage of its powerful presence in this modern society is a wise decision . To send advertising text messages but what are the types of campaigns that .They highlight in this marketing category the time to reveal the details of the imminent ecommerce era. However, abandoned shopping carts are a reality that no company or brand is exempt from. There are many reasons why a customer may abandon a shopping cart. In the final phase of the purchase process, it is good to use SMS marketing. To change their decision, send SMS campaigns with a reminder of the shopping cart. Abandoned also includes information of interest about the items contained in the cart or about. The security of the payment process remember that this type of message only allows. Characters therefore the call to action must be clear, concise and attractive in the same way. Do not let too much time pass between the abandonment of the shopping cart by the customer and. Sending the SMS in bulk otherwise the customer may lose interest in the. Purchase or migrate to another site the important thing in this type of campaign is that the customer. Feel supported throughout the entire process. One of the most creative and powerful SMS marketing campaigns is undoubtedly one that focuses on sales notifications. They are ideal for. Winning new customers and strengthening relationships with existing ones. In this case, promotions can be included. Discounts, flash offers or discount codes. This type of campaign not only has excellent. Receptiveness, but also keeps customers waiting for a new text message with more. Information of interest about what your brand or service offers, of course, has to be. Remember that having an updated database guarantees a higher opening rate. For the SMS marketing campaign, as mentioned above, more and more brands and. Customers are joining the e-commerce movement, which is why SMS marketing campaigns are designed to offer an alert message confirming delivery after purchase. They are really effective. Specifically, the message should include the brand’s identification name, the number of the. Order and the expected delivery date of the package, this experience undoubtedly allows the . Customer to feel calm and confident about the arrival of their product, benefiting the brand’s credibility. As if delivery confirmations were not enough, they favor the updating of the database. And they contribute to lead generation strategies, they are also perfect for interacting with . The customer including a question on a numerical scale about how excited they are about . The delivery of the order as soon as the customer responds, you can send an emotion or . A positive reaction phrase will have a database for sms marketing. Quality promotes the effectiveness of sms marketing campaigns with reminders of dates or events. Special ones, for example, thanks to segmentation, you can take advantage of your campaign and send a personalized message. For your potential customers on their birthday, in addition, take advantage of holidays that are important. To remind your customers that they can count on your brand for these .Specific dates It is clear that in addition to being personalized, the message must be cordial, respectful and timely. There is no denying that SMS marketing is one of the most effective channels for gaining notoriety in the market. Current, in addition to being a means of direct contact, it is compatible with other strategies such as email. Marketing or telemarketing with the advantage of being a less saturated route in relation to. Other routes such as email or advertising on social networks – social ads for example – therefore make. SMS marketing is the complementary technique to other digital advertising methods – a combination of. Success, as if that were not enough – another advantage offered by mass sending of. SMS with advertising campaigns that allows for a quick and effective optimization of website traffic. If direct links to landing pages with an appeal to the person in question are included. Now that you know the most effective SMS marketing campaigns, you are ready to promote. Your brand with these infallible strategies dark mode c fil abencerrajes alicante spain phone . Telephone fax email infoadsalsacom database for telemarketing databases for call centers . About us legal notice privacy policy adsalsa is social amp green salsa raquo raquo . Raquo sms marketing continues to triumph effective sms marketing sms marketing is effective in a . World where there are so many innovative tools in the digital field it is difficult to imagine that there is no space . For traditional resources however against all odds sms marketing continues . To succeed for many companies together with email and other interactive tools has shown us . That continues on the list of the most effective strategies the promotion of text messages still . The same is true that to survive in the sector it has been inevitably transformed by devices . Mobile in this post we will see how it is currently applied and what are the most effective techniques . Topics currently SMS marketing has the highest open rate in digital commerce yet . More than email this is because it is a more direct method of communication difficult . For users to ignore a text message notification they simply cannot leave it . To read later if we add to this a good call to action can become . One of the most important strategies of our entire promotion system to start . Applying the best practices in the mass sending of texts it is necessary that we follow the regulation . Of data protection therefore before starting the campaigns it is better to have the permission of . All our users in the database to send them messages from the . We can start experimenting with the following techniques we know that SMS messages can be as . Effective as email but that does not mean that we should abuse and send messages to . Our customers non-stop we can set a sending schedule once a week or . This way, we respect the time the customer needs to complete a purchase or .In addition, we must comply with commercial regulations regarding sending times, although . This depends on each country, for example in France it is not allowed to send commercial messages on . Sundays or holidays after . We cannot write a subject with the short number . We need to include the name of our company in the text, we know that it can take up some characters . In the text, although we can establish it as a signature, so we also properly identify our offers for . That they are not neglected, in this way we also guarantee a high level of transparency to customers . They will trust us more and will consider us for their future purchases if we do not have . Considering the statistics of our sending campaigns, we may be losing all this . Added value of the strategy we must analyze the number of openings, the number of responses and . Interactions only then will we know if the content of the texts is attractive enough for our . Customers in the same way when we measure the results we can track the customers who complete a . Purchasing process in this way and determine the effectiveness of the campaign even if customers . Do not buy we can understand what prevents them or what part of our campaign we need . Change is one of the most obvious reasons why this marketing strategy works , that is . We know that SMS marketing is effective due to the reach of our campaigns nowadays everyone has . A smartphone to communicate which allows our mailings to be longer . As well as more interactive thanks to the possibility of including attachments links and emoticons but these are not . They are the only reasons why it is so effective there are others that we can include such as . The following we do not regret including text messages in our marketing strategies . Digital since we will gain many advantages among which we can include improving our sales . Promote the image of our brand in addition to strengthening the relationship with our customers . There are so many advantages that it will become one of our favorite promotional resources therefore the . SMS marketing has great potential SMS marketing effective as a complement to other actions . Online marketing, however, still unexplored, can be very useful in keeping users engaged with . Different lead generation techniques through personalized messages that alert and create alerts . Have you already integrated sms into your strategy dark mode c fil abencerrajes alicante spain phone . Telephone fax email infoadsalsacom database for telemarketing databases for call centers . About us legal notice privacy policy adsalsa is social amp green salsa raquo raquo . Raquo importance of knowing how to segment a database importance of knowing how to segment . A database in order to talk about this topic we must be clear about . What a database in itself could be defined as a program where . They find the data is collected but can also be connected to each other based on .In a logical unit today and especially with the emergence of the internet we have to start . Talking about databases as a large number or in other words we refer to the term big . Data and the larger this amount of data the more important it is that they are segmented and organized . So that we can really take advantage of them let’s say that all the information we can collect from our . Buyers or potential buyers will be of no use if this database is not well systematized . Because we will get lost with so much data in the cloud obviously especially when a company is . To start you can always choose to buy a database that in the end is nothing more than . Than having the right information to launch the most appropriate message at the right time . And for the person we are interested in you have already seen why it is so important although . Reaching the customer and finalizing the sale cannot be guaranteed that the objective of . Any company will certainly make this task much easier which is why it is so important to have a . Customer database is actually the best way to get into their minds . Knowing what they want and when is half the battle already done topics . Because we wanted to clarify from the beginning what a database is and its importance . And we can even start talking about the evolution of databases but the . What concerns us in this case is its segmentation and why it is interesting to do so for a company . Let’s start with a very simple idea we have to make it clear that in our database . Of data we will find information of various types and from different people and as logical as that . It will translate into different needs for this reason it would not make sense to treat all of them in the same way . In the same way it can also be counterproductive we have to make it clear that the storage of . Data exists to use it but with strategy nowadays customers or potential customers . They are increasingly demanding and appreciate personalized service and this leads to loyalty of . Brands also need to know the competitive advantages of segmenting a database to . Start leading the company to save costs because it will not create marketing campaigns for a . Public that is not interested in what is being offered beyond that as we said improve. The reputation of the brand because it will be perceived as a company that really cares about. Its public and finally lead to resource optimization the entire set of data that we can. Storing leads us to have a base system and from here with these types. Of data we can create different types of databases object-oriented data bases. Of hierarchical data static databases distributed databases we can use these bases. Of data for different characteristics that contacts have in common such as behavioral or demographic. To develop a strategy measured some we have already mentioned or suggested but it is important that they are. Taken into consideration when investing in the database itself of course but also in yours.Management, we must also open a parenthesis and talk about artificial intelligence because what it has is. Allowed for true evolution and revolution with regard to the panorama of IT bases. Given today we can not only use different programming languages ​​which lead to greater . Efficiency of our database but we also have what is known as a machine . Learning through which automatic learning is produced depending on what we can demand. So let’s talk about the nosql database, sql would be the database with . Which started but everything tends to get complicated when the same users with their own . Cell phones, computers or social networks began to be able to share information, this scenario began to become. Increasingly complex and this leads us to not only sql as an answer as a conclusion. Something basic but always essential, we cannot forget to make backup copies of the bases. A data management system that is not protected and protected with copies can. This will lead us to lose many hours of work and of course money in the dark mode c fil abencerrajes. Alicante spain phone fax email infoadsalsacom database for telemarketing databases. For call center about us legal notice privacy policy adsalsa is social amp green . Salsa raquo raquo raquo what big data is and what it is for in this post. We will explain what big data is and what it is most likely for. One source or another has already heard of the term big data and that’s it. That you have little idea of ​​what it is and your English is a little basic. A general idea comes to mind what is right when we really understand what the . Big data we can also see all the possibilities it offers and what it can do. To be used as a more basic definition, we can say that big data would be all those technologies. Which were created with the aim of collecting, analyzing and managing all the data that . Users generate when they browse the internet if we think about the amount of data about . Which we talk about big and constant and why we need a data warehouse where . We can store them but not only if the data is captured but not used. For nothing its function is really limited on the other hand if we carry out processing and analysis. From data we can find, for example, behavioral patterns and this helps us to develop a project. Of big data and make decisions based on information clear topics as we navigate the. Internet and without realizing it we leave behind enormous amounts of data about our behavior. Pages that interest us where we pay more attention to what time or day we are. We connect things that may seem insignificant at first glance, but they are not so if they are done well. Read and interpreted, obviously a good digital marketing agency can make such a difference. Both to implement big data and to deal with it and know how to extract information more. Relevant and interesting for the company in question is data analysis of everything in .That we leave a brand will help any company to approach its needs in the best possible way. Products and services and not just to those who may be most interested in them then. Hypotheses of success that in the end always translate into sales increase perhaps because of this. Be easier to understand with a simple example if a person is looking for . From a trip to going on vacation see a flight package offer plus . Hotel in the places you were looking for as a suggestion are more likely to buy that service than you are. Another who is not interested because perhaps on those dates he is simply working at . The first was by leaving your mark on the search engine on the pages you visited. Keywords that you searched for, of course, may be of interest, but they have a lot to do with what that is. Person alone was looking for without anyone offering in any way big data a quantity. Huge amount of information from a specific case of a single person but if we multiply by . All Internet users can have an idea of ​​the volume to be handled in addition to big . Data refers to data that is generated when browsing the internet but not just . This also includes the raw data generated by users of different services or applications such as . The amounts of data are really considerable, of course companies use big tools. Data to obtain competitive advantages over your competition we have certainly begun to understand one. There is little better than big data, knowing that big data and . Creating user profiles are two different things when we talk about big data. We are always looking for general standards shared and unified by certain users in us. We are referring to a particular person and what this type is for us. In fact these datasets can be used for many things and. New applications may even be developed in the future, here are some of the most common uses. But all the big data comes from, they spy on us well almost with examples. That continues to better understand how big data works is increasingly important for . Any company can also buy a database, but the important thing in reality is not. Having a lot of information but knowing how to organize it, interpret it and make the most of it is a dark way. C fil abencerrajes alicante spain tel phone fax email infoadsalsacom database for telemarketing. Call center databases about us legal notice privacy policy adsalsa is . Social amp green salsa raquo raquo raquo what a database model. As we already know, databases are invaluable tools for any brand or company. That you want to effectively control your customers’ information, however, when thinking about designing. A company database Many underestimate the importance of knowing the company’s model. Be used but what a database model an initial platform for.Determine which type of database fits the objectives and . Company requirements It is clear that the general function of any database is to group the . Data sets organize them structure them and keep them protected but depending on the magnitude of the information and . The type of actions to be performed on the data there is a database model . Of ideal data to give a clearer idea the database model can . It can be defined as the conceptual skeleton or logical structure that the database itself . It acquires actions and restrictions linked to the process of storage organization and access to the types of . Data are also included here topics the growing digital movement has favored the evolution of . Database models therefore in view of the digital transformation of companies the databases . Data have become infallible tools for email marketing campaigns sms marketing or how to create a . Sales funnel strategy to name just a few examples of digital actions you can see . Here are some current highlights: it is impossible not to start with this type of model, since it is one of the most valued today, specifically the relational model, presented as a logical structure composed of tables. Relationships that include rows and columns, these announce a certain attribute, name, surname, address, etc. In turn, the set of attributes known as a domain is one of the most recognized qualities. Of the relational ones, it uses a structured query language or SQL structured query language in English. This query language was designed to facilitate the administration and recovery of any. Information in this database model, the logical structure of the hierarchical model is a tree. Inverted, in this case, each record has a unique element called a node from which others derive. Records are nodes, depending on the structure of the information, in the same way, all the nodes that are. At the same level, they are considered parent nodes, and from these, the child nodes emerge. The model is object-oriented and presents a logical structure where data is grouped in the form of. Objects or blocks therefore tables have no place in this model however there is one . Exception in that the hybrid model integrates tables but not as the main logical structure . The object-oriented database model is a little more flexible in its . Structure as it allows the inclusion of images or other multimedia formats thus it is possible to deal with . A larger volume of various types of data is another type of database model . Data is the network model that derives from the hierarchical model the most striking feature of this . Type of model that it is possible to relate one record to others or many records to many . Others can say that in this model it is possible to relate the set of records since . A child node can have several parent nodes in this model known as erd the diagrams . Corresponding to people objects or places are represented in the form of entities by another .It is possible that within the same system these entities can relate to each other. It stands out as . A cross-model or hybrid model between the relational model and the object-oriented model. Objects in particular offer the opportunity to integrate functions with blocks or objects in structures. Logics that contain tables are also known as non-relational database models.l is characterized by . Because it does not have a type of identifier that allows establishing a relationship between sets of . Data they are widely used to analyze data that is available in a semi-structured form . Likewise, they allow the handling of a large volume of information which is why . Some of the types of nosql databases are highly valued for big data . They are document databases multivalue databases object-oriented databases . Graphics tabular databases key-value databases among others for various online sites . It is imperative to execute a data model designed exclusively to group and organize the data or . Information the intention is that this data is presented to users after each web search . For this it is necessary the intervention of automated programs capable of establishing the connection between the . Website server and the database however there are other models of databases . Of databases whose functionality and effectiveness cannot be underestimated therefore it is worth mentioning . The inverted file model is ideal for quickly searching a text data set. Complete in turn one of the old data models is the flat model where the. Data is structured in a single table composed of columns and rows however its. Simplicity does not compromise the functionality of this model for online analytical processing olap the multidimensional model. The ideal while the semi-structured model is aligned with those data that cannot be. Organized in a specific type of structure as is the case of data stored on websites another. Common type of model is the associative model where the data is divided into two classes. Entity and association the entities are independent while the associations derive from another element. If it is necessary to integrate elements that are part of other database models. The context model is the best option thanks to the evolution of databases it is possible to have. Different types of database models however your choice cannot. It will be a light process from the beginning the most important starting point is to identify if. The database generation system to be used offers compatibility with the . Type of model you want to run it is important to note that certain management systems were . Designed to work with a specific database model in the same way possible . Use different types of models depending on the stage of development in which the . Database design in short to be successful in choosing a model . Of database it is necessary to find a balance between its functionality and its . Execution qualities of the database itself without losing sight of the speed and . The profitability of the whole dark mode c fil abencerrajes alicante spain phone fax email . Infoadsalsacom database for telemarketing databases for call centers about us notice .Legal privacy policy adsalsa is social amp green salsa raquo raquo raquo why is it important . Backing up your databases is the information we store in our databases . Key to generating more sales is why we want to do it every day . Having the largest amount of data from our customers is essential for the growth of any company, but have you ever thought that these . Data being digitized can get lost to avoid this there is something called backups and . Being able to do them periodically can mean saving your information and even your typical company . Backups are defined as a duplicate record of the data contained in your databases . Data this information can be sent to a folder on your own computer to the . Cloud or to an external device the main function of this tool is to be able to provide protection to . Data so that when you need to use it you have it available in addition to being a way to . Freeing up space if your work team is full of storage is an example of . Cloud storage is Google Drive, which allows us to back up information from our . Cell phones or computers for free, although if you need a larger storage capacity you can opt for . The paid version, which offers the possibility of storing a larger amount of data . Database backup allows us to keep the information organized, segmented and classified . Due to similar characteristics that help us to be able to start SMS marketing campaigns or . Any other effective way, backups are not always the same, as already mentioned, there are . Backups that can be made on external devices such as CDs, DVDs, hard drives or pen drives . In addition to the best known as cloud storage, defining which is the best copy of data . Backup would be unfair, since each one has a series of advantages and benefits . It is recommended to try to combine the two groups to better protect your company’s information regarding . The characteristics that backups should maintain can be mentioned, there are different types of . Backups one of the most common classifications is related to the location where the . Information is stored so that they can be remote external locations or in the cloud . Another classification of the types of backup that refers to the way in which the backup is made . Of the data these types are known as this leads to duplication of the data found in the . Your computers this backup requires a large storage space and the time to do it . Long can also compress the files and put a password on the most valuable information to . Prepare for a cyber attack this type of backup is recommended for companies that do not . They can do without any of the data they contain to keep the information intact when they need it . Basically the same as the complete except that here the information is not compressed which .It means that much more space is needed and because there can be no passwords, the information becomes . More vulnerable is a quick method and it is just a matter of making a backup copy of the . Files and folders that have been generated since the last backup is a practical and effective method . To be able to back up the information in your databases is similar to the incremental backup . However, this type of backup will be performed by backing up the information created or modified since . The last backup performed, that is, this backup only records the changes that are why it is done . Much faster, given this, it is possible to note that the most advisable thing to do is to be able to . Incremental or differential backups so as not to waste time when we make a copy of . Security of data and valuable information It is clear that the type of backup you need . It depends a lot on the flow of information that your company generates, although it has never suffered . An attack on your digitized data, whatever the size of your company, is . It can happen at any time and you need to protect your data to avoid loss. Of valuable information about your customers or confidential company data, it is important to mention the. Main advantages of backing up your databases are having data. Digital today allows us to avoid the use of large filing cabinets that used to take up space. In offices, in addition to the fact that thanks to the globalization of the Internet, data is treated. As virtual machines, instantly accessing any web page is extremely simple but also generated. A state of alert to computer attacks, making it necessary for data to be protected. With regular backups, the fact of accessing a suspicious link with a. Viruses can destroy our operating systems if we do not have data protection. Good quality dark mode c fil abencerrajes alicante spain phone fax email infoadsalsacom base. Data for telemarketing databases for call centers about us legal notice policy. Privacy adsalsa is social amp green salsa raquo raquo raquo types of databases . Data in the modern era databases are an important part because the existence . And the functionality of computers depend on them have become ubiquitous in business with increasingly . More varied to have a clearer idea a database stores data . In an organized way and in turn allows you to manage and protect them in this article we talk about . The types of databases that exist an efficient database allows . Its multiple users to manipulate data information quickly and . Any time for this to happen a database management system must be implemented . Which will depend on the types of data that require this maintenance the advantage of having a . Database obviously being able to manipulate them online from multiple workstations simultaneously .In addition, a database allows you to easily process a large volume of data at the same time, becoming an essential tool for any online marketing model, even to achieve. The success of the actions linked to inbound marketing is typical of technology, which has advanced rapidly and. There are now many different types of databases, each with its own strengths and weaknesses, depending on how they were designed for all those who need to store information. On a computer, whether as an individual or for their work activities, it is important to understand the. Different types of databases that exist and how they should be used within. Of the database models of a company, we can name simple databases. Hierarchical databases, relational databases, and network databases, in addition. Others can be distinguished as object-oriented databases, databases. Multidimensional databases, static databases, deductive databases, bibliographic databases, databases. Documentary data transactional databases and text databases the set of . Data in a simple database is arranged in a single table where all records are . Stored as individual data lines they are separated by tab or comma delimiters the . Table usually stored physically and represented as a simple text file work perfectly for . Dealing with small data because the information is in one place which facilitates the . Its access relational databases are used to organize data and identify relationships . Among the main data points this type of database is the most used . Because it facilitates the classification and search of information it undoubtedly helps companies or . Organizations to decide commercial actions efficiently without compromising investment costs . Another of its main features that works well with structured data is this model of databases . Of databases allows the storage and organization of large volumes of data in a structure similar to . A tree or parent-child structure in which a parent node can have many nodes . Children linked through links the advantages offered by this type of database are . The visibility and understanding of information due to its structure the database model of . Network database is considered an evolution of the hierarchical database model and was . Created to solve some of the disadvantages of this model specifically the lack of flexibility in a database . Of network database each object has several parents instead of just one the . Which facilitates the formation of a much more complex link in its most outstanding advantages . We can find a simple concept and an easy design it allows several types of relationships . Integrity and independence of data in object-oriented databases the information is . Symbolized through objects or blocks this data system model adds the functionality .From database to object programming languages ​​creating more code bases . Manageable in the same way allows the management of large volumes of data allows groups . Of complex data to be operated more efficiently both for storage and for later review . A multidimensional database is a type of database enhanced for applications of . Data collection and online analytical processing olap this database model facilitates . Efficient processing of information in the database so that answers can be . Generated quickly a multidimensional database uses the idea of ​​a data cube . To represent the dimensions of the data available to a user in the advantages offered by this . Model is the fact that they allow establishing connections between various dimensions and facts on the other hand . Hand by having an optimized storage the data query time is shorter compared to . With a relational database model a database allows making the . Data available to users for query entry or update guaranteeing the rights granted to them . This is even more useful as computer data becomes increasingly . Numerous a database can be local i.e. usable on a computer by one . User or distributed where information is stored on remote computers and accessible via the net . The main advantage of using databases is the possibility that several users can . Access simultaneously currently for digital marketing databases are valuable tools possible . Create your own database through effective methods such as lead generation by . Example the security and compliance with good practices of a database are . As important as the information contained in it in many companies users have access to . Databases being able to make human errors however it is convenient that each user has a . Password so that in an eventuality the user involved can be identified in any case a . Encryption or controlled access through permissions to safeguard the data the risk to the . Database security cannot be completely ruled out but it is feasible. Reduce this risk to a minimum with the integration of advanced technology that provides security and. Data protection dark mode c fil abencerrajes alicante spain phone fax email infoadsalsacom. Database for telemarketing databases for call centers about us legal notice. Privacy policy adsalsa is social amp green salsa raquo raquo raquo make money through. From social networks over the years the way people shop has changed. Considerably now we are faced with many more options and facilities part of this change occurred with. The help of social networks as well as what is another way for companies to sell. They went from asking what are social networks and what are they for to see them.As important tools for obtaining information from users, this information is very valuable and we . They tell who wants something and when they want it, so we can be ready to offer exactly . What they are looking for seems interesting in the and through social networks it is not only possible . Sharing content with thousands of followers but also possible to sell you may not have stopped . To think about it but when someone accesses social networks they do so in a relaxed way . As part of the habits that they have acquired in their routine and that a company can . Hit the nail on the head in addition if a business has a presence on social networks it shows that . Capable of adapting to technological innovations and facing changes however to enjoy . Of all the advantages of social networks it is not enough to just have them it is important to dedicate time and . Effort to them typical as with all trends the most popular social networks . They are always changing with time some that cannot be missed are Instagram and . Facebook both have a large number of users and offer the possibility of reaching . The public with audiovisual content however the choice depends on the type of company and . What you want to sell because each social network has its strengths in addition to . The most important social networks mentioned include twitter linkedin tiktok youtube whatsapp and google . The latter is not as widely used but it is important to keep in mind that it is a google service . Assuming that google is the most used search engine it does not seem . It is a bad idea to have a presence on your social network another important point to consider is that . You can track the results of your campaigns on social networks not with it you . You can know for example the traffic generated which users became customers the number of . Sales or the most read articles we are in luck because to sell through . Social networks the only thing you need is a professional profile with it you . You will have the same options as a personal profile and some extras such as activating chats creating . Contests and offering the option to buy we mentioned earlier that the great advantage of selling . Through social networks that the customer is in a relaxed environment and the key . Making him know that he is receiving a unique and personal treatment obviously each . Social network suitable for a specific sector facebook with ads on facebook we can segment our . Audience and create personalized campaigns in addition it offers the option to create groups and events . Which are two of its strong points the audience on facebook is varied in terms of . Age but mainly adult instagram its younger audience here the influencers found their niche . And beauty product companies and fashion brands have taken advantage of this the load . Huge visual on these networks and that is why companies with beauty or fashion products . Have made big bets twitter the segmentation here mainly for adults more used to provide .Information than for sales itself linkedin its strength lies in being a network . Professional used to look for jobs and employees but it can also be useful to improve the . Commerce especially when finding suppliers or business partners ideal for selling products related to professional training . Whatsapp business through its chat allows the sale of products we assume . That we have already created a professional profile on social networks that may be relevant to a . Company it is always more advisable to have fewer networks but keep them well maintained and updated instead . Of trying to have them all and leaving them abandoned it is equally important to know each of these networks and . Their strengths as well as not losing sight of which company is behind them . And what is being tried to sell only then can we take advantage of what can . It will be more beneficial in each specific case social networks are evolving and making them more . Our through content we are talking about images but also videos of posts . But all of them always have a well-thought-out strategy behind them without losing sight of . Who our target audience is at this point can be essential to count on a company in this sector . Specific that helps us ensure that all the time effort and money invested have . A clear objective is also fundamental in social networks to take care of the interaction with users if . Done correctly they will be the ones to take a step forward by sharing our publications . And even recommending what we sell this in itself is valuable because people let themselves . Guided and very much by the opinions of those they consider their peers finally we can resort to . Paid means to reach more people and have more impact we are talking about in this case . Regarding advertising on social networks the same applies when counting on an influencer . This implies a direct cost but it is possible to calculate what benefits it can bring in summary we can conclude . That any company that wants to be up to date must currently have two things a website and . Professional social networks people have not only lost their initial fear of purchasing goods or services on the internet but now prefer it as a means where they find much more supply and therefore more competitive prices and that’s without mentioning the fact that they can look for references from others. People before taking the final step social networks serve among other things to. Make the public feel part of the family of a particular company. And not just as the subject to whom something is sold their opinions or tastes. Are taken into account to the point that they can change a strategy this is valued in a positive way and leads to fundamental purchasing action through social networks maintaining constant attention. To the customer who although can never stop being professional helps us to make it much closer the key to social networks is to convince the public that they have certain needs. That what is offered is what they want and that the company is always.To find out what you can clearly specify, it is essential to analyze all the data generated. Nasmas to continue to improve and approach the public truth almighty no. We can lose sight of the fact that each social network has its own characteristics and how important it is. Always choose those that best suit us in dark mode with abencerrajes alicante espanha tel. Telefone fax email infoadsalsacom data base for telemarketing data bases for call center. About us legal notice privacy policy adsalsa is social amp green by adsalsa team. Raquo raquo raquo how to use google analytics to generate more leads google analytics is a . Unbeatable tool that cannot be missing to carry out online marketing campaigns in any business. Online is an essential way to make comparisons that help improve strategies. Followed to improve the sales of the business know how google analytics works and know . What kind of information can be obtained from it is vital to be able to define the . Best strategy that results in increasing those that translate into an increase in . Sales that are produced in this business, the analysis of the data that this . Google tool offers is vital to know all the user profiles, their behaviors . The products that are most attractive, their position on the page, etc. to get to direct . Users towards a Successfully completed purchase is very important to learn how to use analytics. And for this Google helps you with a series of free courses within analytics. Academy so you can choose from introduction analytics for beginners to advanced and basic concepts of google. Tag manager all these courses will help you will help you keep track of the leads you . Get your business or your website through email campaigns promotions don’t wait . More and become a google analytics expert by adsalsa team raquo raquo raquo . Making money through social networks over the years the way people buy has changed greatly now we are faced with many more options and facilities part of this change has occurred hand in hand with the networks social networks but also of what is still another way of selling. Companies have gone from asking themselves what social networks are and what they are used for. To seeing them as important tools from which to obtain information from users. Information of the most valuable that tells us who wants something and when. When they want it so we can be ready to offer it to them right when they are looking for it. Sounds interesting right and it is through social networks not only is it possible to share content with thousands of followers but you can even sell them. You haven’t stopped to think about it, but when a person accesses them, they do so in a relaxed way, as part of the habits they have acquired in their routine.And that’s where a company can hit the nail on the head, also if a . Business has a presence on social networks, it shows that it is capable of adapting to the . Technological developments and facing changes, that is, to enjoy all the advantages of . Social networks are not only important to have, but to dedicate time and effort to them, some of . The most relevant advantages for a company to have social networks are content, as it happens . With all the trends, the most popular social networks change over time . Some of the ones that cannot be missed are instagram and facebook, both have a . Large number of users and offer the possibility of reaching the public with audiovisual components . It will also depend on what type of company is behind it and what it is . Want to sell because each social network has its strengths in addition to those already mentioned . The most important social networks are twitter linkedin tiktok youtube whatsapp and google, the latter . It is not used as much but one thing must be clear it is a service of . Google based on the fact that Google is the most used search engine does not seem . A bad idea to have its social network another thing to keep in mind is . That you can see the results of your campaigns on social networks in Google Analytics with it . We will know for example the traffic that has been generated which users have become . Clients the number of sales or the most read articles and we are in luck because . To sell through social networks the only thing you need is a . Professional profile with this we will have the same options as with a personal one and also some . Extra like enabling chats creating contests and giving the option to buy we already mentioned . That the great advantage of selling through social networks lies in that . The client is in a relaxed environment and that the key is to let him know . That it has a unique and personal treatment obviously each social network serves for a . Specific sector facebook with facebook ads we can segment our audience and create personalized campaigns. It also offers the option of creating groups and events two of its strong points we. We find men and women of all ages but above all with adult population instagram. Its audience is younger here influencers have found their particular kingdom and also. Companies can take advantage of this as with youtube or tiktok the. Visual load is enormous in them and this is why companies with. Beauty products or fashion brands have made their big bet twitter segmentation. Here it is for mostly adult people it is used more to give information than for sales. In itself linkedin its strong point is that it is a professional network here we look for. Employment and employees but it can also serve to improve our business especially when it comes to. Of finding suppliers or similar it is ideal for selling products related to vocational training.Whatsapp business through its chat allows the sale of products we start from . The basis that we have already created a professional profile on social networks in . Those that we may have interest for a company will always be more advisable to have . With fewer networks but cared for and updated than trying to have them all and leave them abandoned . And it is so important to know each of these networks and their strengths . As the fact of not losing sight of which company you have and what . This is what it is about selling only then we can use what . May be more beneficial in each particular case social networks will be modified . And making them more ours through content we talk about images but also videos . Of posts but all of them always with a well thought out strategy behind without losing sight of . Sight who is our target audience at this point it can be essential to have . A company in this specific sector that helps us so that all the time effort . And money invested have a clear objective is also essential in social networks the . Taking care of the interaction with users if done well they will be the ones who . Take a step forward by sharing our publications and even recommending what we sell this of . In itself is gold because people are guided and much by the opinions . Of those who consider themselves their equals finally we can help ourselves with paid media . To reach more people and have more impact we speak in this case of the . Advertising on social networks the same occurs when you have an influencer supposes a . Direct cost but it is to calculate what benefits it can bring in short we can conclude . That every company that wants to be up to date must have two things in the . Current events a website and professional social networks people have not only lost the . Initial fear of acquiring goods or services on the network is that now they arrive . To prefer as a medium where there is much more supply and therefore prices . More competitive and this is not to mention the fact that they can look for references . From other people before taking the final step social networks serve among others . Things to make the public feel like part of the family of a . Certain company and not just as the subject to sell something their opinions or . Their tastes are taken into account to the point of being able to change a strategy this . It is valued positively and leads to the purchase action is essential through . The networks maintaining a constant customer service that although it can never stop . Being professional helps us to make it much closer the key with the networks . Social is to convince the public that they have certain needs that what is . Offered is what they want and that the company is always there to . Listening to what they may need will of course be essential that all the data that is .They generate in them are analyzed to continue improving and getting closer to the true target audience. In addition, we cannot lose sight of the fact that each social network has some characteristics. Own so it is important to always choose those that may suit us best by. adsalsa team raquo raquo raquo adsalseros in their sauce christmas event the christmas event. From adsalsa has been very different this year compared to previous years instead. From the traditional meal in the alcoy industrial circle this year an. Event with team games breakfast food drink disco and gifts the christmas event. From has been an incredible occasion for workers to relax and have fun together. After two years without being able to meet due to the coronavirus pandemic for many. This event has been a very emotional reunion after not having seen each other for so long. Time the event consisted of a series of team games in which we had. To overcome different tests using mats the workers were divided into different groups of people . Approximately these games included balance tests agility challenges strength and running the participants . We had to work together to overcome each of the tests and earn points for . See who was classified the first three classified received a prize each member of the team . The atmosphere was very fun and we enjoyed the opportunity to meet new colleagues . Working in a more casual environment we were also able to reconnect and build relationships . Stronger with our colleagues after so long without being able to do so the games in . Those who participated promoted collaboration and communication between teams since we had . To work together to overcome each of the tests the participants had to put . In practice leadership skills teamwork and agility to overcome each of . The tests the adsalsa christmas event was a great success and the workers . We enjoyed a delicious meal a fun afternoon enlivened by a speaker who . He made people laugh, dance and sing, which made the atmosphere even more festive. To end the event, a series of gifts were raffled off among all the workers without a doubt. This event was a great way to promote company culture and. Promote collaboration and communication among workers. A very different Christmas event. To what we are used to but very special for all of us. Projects since October in. Go ahead, Frutamare lights up with the explosion of colors and flavors of citrus mandarins. Juicy that make you smile with every bite. Oranges full of vitamin C that give you. They give an energy boost like no other and lemons that add that touch of. Freshness that makes your taste buds wake up. We have spoken with Elia Serrano, responsible for.From the project and has answered some questions for the entire adsaldero team. Learn how the frutamare project is evolving. We are an online fruit and vegetable store. Our strong points are the citrus fruits and avocados that we grow in our fields but we have fruit. And seasonal vegetables. We not only sell online, we also sell to the public in. The warehouse located in the cotes baixes industrial estate on bn alcoi street in alicante. We are expanding. And improving our production of citrus fruits and avocados. At the same time, we want to increase our customers both. Online and physical and make your shopping basket bigger with the. Incorporation of new products. Elia Esther and Mari Carmen are in charge of managing the. Project. Customer service and preparing orders. Cristian Naros works in the warehouse. Juano Jose and Cristian are the boys who are currently on the farm taking care of the. Our oranges and mandarins so that we have an excellent harvest we also work with different departments. As developments marketing accounting sat legal purchases that help us grow frutamare we work. Every day to build customer loyalty and thus get a large database. So that frutamare is the first website to buy oranges and soon we will have the. Best organic avocados nbsp but the best of all is that frutamare also cares. For the environment and promotes sustainable practices so when you enjoy these delicacies. Citrus you are also contributing to a greener and healthier world so from. October do not miss the strong season where citrus fruits are the undisputed protagonists. Get ready for a trip full of citrus flavor and fun that you will never forget it is time. To immerse yourself in the magical world of frutamare your email address will not be. Published required fields are marked with comment name email web save my name. Email and web in this browser for the next time I comment c fil . Abencerrajes alcoy alicante spain phone phone fax email infoadsalsacom projects are you ready to give an . Exciting turn to your life and achieve your health and wellness goals you all know . Corporis sanum already where they will help you achieve it in an effective personalized and fun way in . Corporis sanum believe that each individual is unique and that is why they offer a . Personalized approach to help you achieve your weight loss and health goals their . Motto is simple but powerful eat well with healthy diets we have spoken with javier carrascosa . The sports instructor of corporis sanum and he has answered some questions for us so that . The entire adsaldero team knows how the project evolves it is an online nutrition service . That allows you to have personalized diets according to the objective of each person the project is evolving . To find alternative traffic sources that allow us to grow different from the classic networks.Social networks that we rely on are made up of two nutritionists neus palacios and amparo pastor . For the planning of personalized plans a sports instructor javier carrascosa to carry out the training . Of sport and a cook juanpe who makes us the videos and recipes of each . Dish in addition to a varied team that goes from administration development marketing that help us . To achieve our objective although they are not the visible face the next challenges are to achieve . That the new channels are more efficient as well as trying new paths of expansion such as . They are mobile apps but their mission does not end with the creation of your diet . Personalized at corporis sanum they believe in continuous support and constant motivation once . That you join them you are not alone in your journey towards health and . Weight loss online nutritionists are available to answer your questions clarify your . Doubts and provide you with the necessary encouragement to stay focused and motivated you have a question about . A specific food or a special situation do not hesitate to contact them we are here to help you. Every step of the way and best of all is that personalized diets. They are flexible and sustainable do not ask you to make drastic changes in your lifestyle or face extreme restrictions instead they teach you to make decisions. Healthier and more sustainable foods that you can maintain in the long term the key is to. Learn to enjoy food while improving your health and achieving your goals. Weight loss at corporis sanum believe in the importance of a balanced diet and. Healthy the approach is based on the science of nutrition and medicine backed by. By highly qualified and experienced nutritionists in addition to personalized diets also offer educational resources. Delicious recipes and practical tips to help you maintain a healthy lifestyle. They await with open arms your email address will not be published the fields. Required are marked comment name email website save my name email and . Web in this browser for the next time I comment c fil abencerrajes alcoy alicante . Spain phone phone fax email infoadsalsacom sport attention sports lovers today we are going to talk . Of the team that everyone wants to beat the fearsome adsalsa fs why everyone is in . Its against keep reading to find out in the exciting regional league the adsalsa fs has . Proven to be a true winning machine no less than four consecutive titles last season . If that is not domination I do not know what is last year barely . They gave up one defeat in games that is as if superman lost once a year . Against a very talented kryptonian their balance of goals in favor by only against . It is simply impressive it seems that they have a larger goal net than the .Rest of teams true photo our city adsalsa fs is like the team . Of any coach’s dreams they have a defense that is harder to get past than . A strong box and an attack that is as sharp as a Swiss knife no . There is a way to stop them and that must be desperate for the opposing teams but by . That everyone is against them is only because they are too good well that could . Be part of the reason nobody wants to face a team that seems invincible but . There is also something else it could be envy or simply the excitement of challenging the best . Whatever the reason one thing is certain adsalsa fs will always be the . Target of everyone in the regional league so if you are looking for a fun challenge . And exciting to face adsalsa fs is the answer it will be an epic battle full of . Laughter and surprises and who knows maybe one day another team will manage to dethrone the . Undisputed king until then the adsalsa fs will continue to be the great favorite and the center . Of attention of the league to them brave competitors nbsp your email address . Email will not be published required fields are marked with comment name email web . Save my name email and website in this browser for the next time I . Comment c fil abencerrajes alcoy alicante spain phone phone fax email infoadsalsacom projects in adsalsa . You know that we are very restless that is why we do not stop finding the way to open . New business avenues that is why we inform you that we are excited to present one . Of our adsbravocom projects we boast and for many compelling reasons of being a company . With a solid experience in digital marketing and lead generation that is why we have decided . Take a bold step towards the future of online advertising and lead capture . Potential clients we have spoken with alexander bragin commercial of the project and he has answered us to . Some questions so that the whole adsaldero team knows how the adsbravo project evolves is . A platform for buying and selling push popunder and in page traffic we have already done several . Integrations with advertisers and publishers with which we can start working after . The technicians finish checking its correct operation development vitalii and sergei technical part jordi ferri . And jacobobillingaccounting elena vctor rafa monllorwork with advertisers and publishers alexander bragin full development of . The platform is lacking verification of its correct operation with the subsequent activation of . The integrations carried out with advertisers and publishers next challenges consist of expanding the power . In order to be able to handle large volumes of traffic with which to achieve the greatest number of . Advertisers and publishers offering the best quality traffic adsbravocom is the result of . Years of experience and knowledge that we have accumulated in the world of digital marketing.We are proud to have pioneered the development of effective lead generation strategies and . Online advertising and now we are determined to take our experience to the next level nbsp your . Email address will not be published required fields are marked comment name . Email web save my name email and website in this browser for the . Next time I comment c fil abencerrajes alcoy alicante spain tel phone fax email infoadsalsacom . By adsalsa team raquo raquo raquo how to take advantage of commercial databases if you are . Getting started with your business or company you will have heard about commercial databases . In marketing and its importance there are databases for sms databases . For email marketing and commercial databases broadly speaking in the business world . And marketing is about collecting data for the purpose of storing and processing . That information according to the objectives for which it was created and is that . Having an updated database can help with the highest lead capture generating . Excellent results this is because with them you can generate a close bond with your . Clients or potential clients with the objective of promoting products or services now the . Commercial databases are characterized by being a set of information that will . Be grouped according to its purpose or its common factor in it you will have all . The characteristic data of your clients such as name address email phone number . And also the record of the action that was carried out on your site if you do not have . Very clear where to begin to structure it do not worry here we will explain step by step how you should do it but first we will explain the importance of these . Databases for commercial management and the differences between databases . Relational or non-relational content today databases are considered . One of the greatest contributions that information technology gave to companies is almost . A mandatory requirement to have it for the advantages that this strategy offers at a commercial level is . Effective for both small and medium-sized companies as well as for larger ones, of course . That it is not enough just to have it but you have to know how to manage it to start . To create and work a database the first thing you need is a person . Or a company that is in charge of this task if a database is . Well managed then it will increase the capture of leads the speed and agility of the work . You will be able to maximize and optimize the times thus obtaining an improvement in productivity the main . Benefits offered by this data storage are the following well now that you already . You understand the importance of a database for commercial management we present the . Steps you must follow to have a quality and loyal contact list .First thing you need to do is gather all the customer information and digitize it. If possible in an excel file, the more data you have from your . Users the better since you can personalize the database and strengthen ties with your customers. Now, maybe you’re wondering where I get that information from, well, you should work to . Obtain that data, you can find it in different places, from old databases, sales people’s agendas, books, to social networks, received emails, call logs, or in the memory . Of the person in charge of management, you seek to digitize that information so that at . When you resort to it, you can do a data analysis and it is at . Reach of all members of the company, it is also sought to be easy to . Track, filter, and manage in this way, it will be there every time you need it. This step cannot be skipped in the order since here you will detect if there are . Different contact information for the same client and you can define the profiles of the . Clients this is done with the objective of segmenting and defining whether it is the public . What you want or not once you have created the different profiles of the clients . It is time to delimit and group them the type of classification will be according to your . Company and your needs but for example you can segment it according to the status volume of . Purchases degree of influence new or old client etc. indicate which areas of the company . They will have access to the database this step is important because in this way . You will know who has contact with the clients what is the level of contact with . They which areas communicate with the different audiences what information they need and from there . Evaluate if they contribute positively or negatively with the audience if your company has different . Subsidiaries the best thing you can do is review and gather in a single document all . The information of the clients so that it can be shared and used by all the . Company members in this way you will avoid redundancy, duplication of content and . Management repetition is undoubtedly the most important step this is essential to maintain . Standing your old clients and not lose any it is possible that if . Some time has passed since you collected that data you need some tool to go . Updating that information today there is much talk about the types of databases . Of relational and non-relational databases but do you know what the differences between them are . And when to choose each one a sql database is the relational one that is going . To have a pre-established relationship between its elements in this way each record can . Be identified in an obvious way on the contrary a nosql or not database . Only sql is a non-relational type in which there is no identifier that . Relate a set of data to another in this type of databases the .Data is organized in documents and does not require any structure to be able to process it at a simple . At first glance it is observed that the difference is whether or not there is a relationship between its elements . But the reality is that it goes further if different factors are taken into account . As storage, nosql databases are perfect for handling large amounts of data . Unlike sql, which are ideal when data volumes are not . High reliability at this point sql databases are more secure than . Nosql consistency refers to the ability to guarantee the integrity of the information in . In the case of sql, consistency is high while in databases . Nosql data is poor performance nosql databases need fewer hardware resources . Therefore they offer higher performance compared to relational databases development . Web this is due to the low uniformity of the information found on the internet . Social networks mobile development thanks to the business policy bring your own device bigdata in . Virtue of managing large volumes of heterogeneous information business is ideal to facilitate . The identification of patterns in information and to facilitate its consumption education due . Because information needs to be structured to reach students more easily web developments . It is used in web development to maintain a hierarchy in information always and . When the storage and maintenance of the same is consistent business software to . Custom and business software have the particularity of keeping structured data in a . Consistent by adsalsa team raquo raquo raquo benefits of a database in a . Company you want to know the benefits of a in a company let’s start from a very . Simple concept today we prefer to address a general public or a specific one or . Which would be the same in other words when we invest time and money we want to try . To get the best results obviously yes and applying a simple logic based on or . Service offered we will have a target audience this does not mean that outside of . Our target we cannot find potential clients what we are saying is that it is more . Easier for those people who are interested in what we offer to buy what we sell is where the importance of databases comes in . Adsalsa has a long history in this area and has managed to expand its databases . Data with the best digital marketing techniques segmented databases and lists . To offer the best results, databases allow, among other things, to segment . Clients when we define our target audience we have to know things like where they live . How old is their sex their preferences with all that information on the one hand we can . Know if what we offer interests them and on the other hand if we can do .In the event that you are interested, sometimes it is not a question of . The needs they have but of those that can be created for them as . Marketing campaigns cost because there is always a team behind them and time is dedicated . And money with databases we can say that we save is no longer a . A question of launching campaign after campaign in various media and social networks but trying to . Targeting a specific audience and adsalsa offers you the possibility of renting or fully . Segmented and according to your interests and at the best price for the moment we have already seen . The main reason why you should have a database for . Trying to reduce the audience you are targeting but this is not the only one . Advantage we go on to summarize the benefits of a database in a company already . That we know what a database is and how to make content as you can . Imagine there has been an evolution of databases there are also many types of . Database the key point here is to understand that things like email marketing . They became something widespread at first they were seen as a novelty and people . I appreciated it but what happens then that when we get all the . Days emails from companies our mailbox gets saturated and we don’t feel like opening them anymore . Here is the evolution of databases because there is always the question of . How to make my email stand out from the others or what would be the . Same as how to avoid them canceling the subscription or simply staying in spam . They have been perfected by expanding factors and updating that yes to obtain the best results . In this email marketing it is not enough just to have a database . It is better to have companies specialized in the sector such as adsalsa of the . There is no doubt that it is and will continue to be a very powerful tool . If you know how to use it well and this without the databases cannot exist is . What would be the management of the databases for email marketing but . Let’s go back to the rest of the advantages of our databases and among them stand out . In adsalsa we started with a modest database and little by little they became . In massive is what is called big data only thanks to the databases . Of data we have the capacity not only to store them but to do so with a certain . Sense and order in such a way that we can make use of them for our benefit . Without getting lost in a tide of information this is what differentiates us from other . Companies since we can share our worked databases with companies that want to do . Grow your business what will happen when you have a database is that . They will all be able to access common information and share it thus the workflow . It is not interrupted and everyone can work with everyone making the team . Much more efficient is the management or administration of customer relations.It comes to be called by its acronym in English as crm is essential in the case . Having a good database what we will have is access to information . Useful in an easy and fast way being thus the service that we can give to . Our users will be better a good database will have the centralized information of not . It will be so we can make the mistake of having duplicate information which can lead us to make mistakes in the accounts and not give an ideal service to . Customers that is why this is another of the great benefits of a database . Data in a company a little bit of everything we have seen so far with . A relational database the information has an order we avoid that the . The same information appears in different places and it is also easier to access it as . As a consequence of all this the productivity of the company improves even the oldest companies . They have to take the leap and realize that having a database . It is the most advantageous even for the fact that it takes up less space than . The paper one logically the change between one and the other will be a bit heavy but . It is an effort that has to be made only once and that without a doubt is worth it also for this reason the databases can be limited in . Function of the level of access that we want to give to the users in this way . For security and confidentiality reasons we can make only a part of the staff see . Certain information when we have all this type of digitalized information we can optimize and maintain it . In a very simple and at the same time economical way up to here would be the main . Benefits of a database in a company with this it would be enough to consider . Having it, buying it or renting it equally and to be fair let’s see some of . Its disadvantages are not to exaggerate but logically the more data a company has the more . Memory capacity we will need for it to store them and it will not be a question of . Storage but that the database can be accessed in a way . Effective that is why a small investment in a large memory is always recommended in adsalsa . We have the best since we have a large amount of databases are . Many benefits of a database in a company but logically this entails . A price this type of software usually has a high cost and requires updates . Because it is a technology that evolves quickly that is an investment that is worth the . Shame if you do not want to invest in it you can always turn to us so that you . Let us rent our databases as they depend on technology to a certain extent we also . We make ourselves more vulnerable if suddenly there is a problem with the current the database . Data may become inaccessible but this is an argument that could well be applied to the . Same computers or printers to give two examples of databases in any case .It should not be a reason not to take this leap in quality where only . You can win now that you know the benefits of a database in a . Company you can contact us and we will provide you with all the information you need . To buy or rent databases and thus be able to grow your business by . adsalsa team raquo raquo raquo how to integrate telemarketing with other marketing strategies to . Optimize the results when carrying out an omnichannel strategy we can . Define it as a marketing approach in which the different . Channels through which the customer is reached thus achieving easy and . Quick access to information improving sales and customer service throughout . In this article we are going to see some of the techniques that will help us find . This integration content to create a telemarketing that is integrated with the rest . Of the company’s actions, a series of key steps must be taken depending on . The objectives to be met the process can be more or less long, however by following . A good methodology can save a lot of time in addition to facilitating both the sales process . As communication will not be enough only to know the communication channels of telemarketing but . All the ways that the user has to get in touch with the company the . The first step to shape a good omnichannel strategy is to know all the . Communication channels available it is important not to focus only on online but also . In offline within these channels we can highlight from the website email networks . Social mobile applications physical stores sms marketing campaigns among other resources in adsalsa you . We help to identify which are the most relevant spaces based on your target audience . A good starting point to shape a good marketing campaign that . Keep in mind omnichannel is technological integration this means that you will have to . Shape a system in which customer data is integrated . In its different channels, having a good CRM system for managing customer relationships along with an ERP business management system and ensuring that they are integrated is essential to work with consistent data. This synergy also allows the interactions that occur with customers to be supported by updated information, reducing the possibility of errors occurring. It optimizes the tools for obtaining data and its collection is. Information can be used to personalize messages and launch offers. It expands your database of telemarketing resources and segments the information into small groups taking into account criteria such as behaviors, preferences, tastes, demographic characteristics, among others. All this information allows us to.Create personalized campaigns that adapt to each group by providing solutions tailored to each route . Contact and in adsalsa we have segmented ones that adapt to your target audience . Each type of telemarketing requires a series of data so that . They can work in addition to tools to facilitate their collection it will be necessary to redefine the . Company infrastructure to achieve a solid omnichannel strategy a telemarketing campaign . Well integrated with the rest of the actions will only work if the processes are controlled . In such a way that a personalized experience can be offered in real time for each client . Through a system that allows obtaining the data and processing it quickly we can . Get a series of relevant recommendations and special offers that will adapt to the needs . Of each client thanks to this personalization we create a link between the client and . The brand so the conversion rates and loyalty towards . The company all interactions received from customers must be . Collected both those that arrive through telemarketing campaigns and through other resources . Through this previously segmented and sorted information you can examine the patterns of . Behavior to know the purchase preferences and the abandonment points that can drive away . Any customer this information is vital since it can be used for optimization of . Strategies and improve the shopping experience of customers at different stages exist . Specific tools for creating omnichannel campaigns capable of integrating the information that is . Carried out from different channels and applications each company will have to find a tool . That adapts to its objectives for this requires a study process . Detailed that we offer at adsalsa so that you do not have to worry about anything before . To measure the results you must start with a series of references to be able to evaluate . The performance of the campaign is important to establish the metrics and kpis that are . Relevant to each action, the analysis tools allow the impact of the actions to be identified. The ratio of sales generated, conversions achieved, customer loyalty, among others, is also important. The ab tests and experiments from different points of view with this information are . They will be able to determine the best strategies and tactics to obtain precise results, the company must have . Keep in mind that other knowledge is needed to enhance omnichannel beyond a . Telemarketing training employees must master SMS marketing tools, email, social networks and . Other resources and this is where most companies usually fail when trying to . Hire profiles that have to be in charge of different specialties at the same time each .Employee must understand how each channel works and offer a seamless experience for those customers . Who change from one channel to another within the training process should also be . Include other resources such as troubleshooting that may occur in the environment . Omnichannel and conflict resolution in adsalsa we have a specialized team that is responsible . Every step of the way does not matter if we are talking about a telemarketing campaign . Or any other it is always important to take into account the opinion of the client the . Companies must practice active listening to their customers for this they must encourage them to . They can provide feedback on their experience through the different channels enabled for this . This feedback is very important to provide valuable ideas that allow the optimization of . Processes as well as to personalize the customer experience in addition to all the previous strategies . The company must take into account that the technological landscape is constantly changing . Overnight a revolutionary technology could appear that changes everything. For this reason, the company must be prepared for any type of change, especially if it wants to expand beyond telemarketing and promote omnichannel, this means that. You must identify emerging trends and adopt new communication channels or optimization if necessary. Necessary in conclusion, omnichannel is a very interesting global strategy for companies at the moment, however, it requires a significant investment of time and resources to achieve it at the moment. By implementing the strategies analyzed in the article, the company will strengthen its presence in the channels. And provide a unique experience in adsalsa as an agency specialized in led generation, we know how to. Integrate telemarketing and we help and advise you with different marketing techniques, we help you. To achieve the desired omnichannel and get the desired results salsa raquo raquo raquo is. Gmails new inbox affecting open rates dark mode c fil abencerrajes alicante spain telf telephone fax . Email infoadsalsacom online data offline data about us legal notice privacy policy adsalsa is . Social amp green by laura bernal raquo raquo raquo three good things that a user . Can contribute to your business dark mode c fil abencerrajes alicante spain telf telephone fax . Email infoadsalsacom online data offline data about us legal notice privacy policy adsalsa is social . Amp green by adsalsa team raquo raquo raquo tips to optimize your content and generate . Conversions a good seo strategy is crucial to having more visibility in the digital environment . And it is related to content optimization and generating conversions however all the . Efforts to get search engines to position a company are few without .However, there is no standard model or a single method to achieve this, for example, the . It is a successful option and more and more companies are implementing . This practice, as we know, having a database is of great importance. To communicate with our target audience, however,go is also about converting . Potential customers into conversions for this reason if we make a lot of effort and we do not achieve our . Purpose we must ask ourselves what is wrong in this article we will try to clarify . These doubts and offer you some useful tips to ensure that your content has greater . Guarantees of success content possibly many companies are still not clear about optimizing texts . It is of great relevance to generate conversions for this reason you have to use one that is . Really effective and fits the needs of each company in this sense it is . It is necessary that a professional can do a personalized analysis to know if the . Appropriate keywords are used the structure of headlines is adequate and the labels accurately reflect . The chosen topic among other aspects without a doubt if we want to make a difference with . The rest of the competitors in the market we will have to pay attention to a series of . Factors obviously when a web page or an ecommerce is better positioned on the internet will have . More options to be visible and reach qualified traffic. This may seem simple, however, search engine trends change every year. This is one of the biggest challenges, artificial intelligence (AI) is starting to become, so the voice searches have become one of the main challenges. We are going to offer you a series of examples that can be of great help to better understand this section. Companies like Amazon realized that by reducing the loading of their pages. Just one tenth of a second, their sales increased in the case of Google. If the search engine took half a second longer to load, their searches were reduced by a. Taking into account the importance of it is necessary to know how to carry out a strategy that is. Effective, however, if these steps are followed, there will surely be more options to position a. Web page on the Internet and you will have a greater number of opportunities, choosing the keywords. Adequate is essential to get Google’s interest, therefore you have to. Know how to identify them taking into account that they are related to the questions that are asked. Users even have very useful tools such as keyword magic tool that help us. To generate keyword ideas if the domains do not have as much authority on the other hand, it is necessary to properly choose the topics to be discussed, so. We must assess what interests our audience and what their needs are, for example. If an online store sells baby strollers, parents may possibly ask themselves many questions. Regarding safety and comfort, therefore talking about these aspects will be very useful. For them and answering those questions, in addition, depending on the stage of the sales funnel in which the person is, can be decisive in making.A sale in many cases is not only about writing attractive texts but rather there is . That think about our target to know what type of content can be more interesting . And generate engagement today social networks are channels that allow us to interact . With our users immediately for this reason short videos or . Infographics are undoubtedly alternatives that offer many advantages and guarantee very good results . Another factor of great interest in a content marketing strategy is the hierarchy of the . Content you have to know how to correctly organize all the elements to generate greater impact there are also . That avoid confusion and reduce the effort for a user to reach the . Information and be legible from the title, the images, the hyh to a . Cta are just some aspects to take into account and that favors the presence on the . Internet how many times have we heard that a picture is worth a thousand words undoubtedly the . Visual support is always very useful in a text in the case that . The publication is for a blog, using quality images will help the reading. It is much more agile in many cases a headline that impacts and the choice of. An interesting photograph can be the main claim for a user to be interested in. Reading a publication also if it is shared on social networks is a resource that. Generate more impact on followers there are still people who think that creating short texts. It can be more comfortable for a reader since today we are saturated with. Information however if a client is interested in a specific topic they will not hesitate. In researching and knowing everything that is within their reach to have a greater number. Of data that is useful to them, an expert in the subject will always be a. Person with authority that will provide more confidence and add value to the information even if. The topics are treated from different points of view this is much more enriching not. However, the seo content template tool is very useful to know the interest of the. Users in texts published by competitors you have surely heard that this is another factor . To which we must pay great attention and we must take care in the writing of texts the . Importance of authority links to expand the information is also key in the . Organic positioning for this reason they should not only be used appropriately but must be avoided . Confusions do not have to be broken and must be redirected to reliable and . Usefulness for our audience the link building strategy continues to be very useful to compete in . Internet and position yourself against other web pages the formula for success in google is . Quite simple since it is about being original this is something that has in . Account the algorithm that is responsible for penalizing duplicate content therefore more .It is worth having your own ideas and knowing how to convey them appropriately to get the robot to do . An assessment ultimately you have to worry about spending time developing quality information . And original taking into account that search engines reward it help to reach . To our target and get more leads on our website on the other hand we can . Have good content even a very attractive website however if you do not . Take care of a series of technical elements we will hardly get to generate traffic for example . If a page takes a long time to load the most normal thing is that the user leaves . Immediately in the same way if a responsive format is not chosen taking into account . That the smartphone is where most searches are made consume information and make purchases . Online we are going to lose many points equally important is to publish frequently and mark . An editorial calendar that allows to awaken the interest among our audience as to update the content . From time to time you may have published news months ago that generated expectation among the . Users give them continuity or look for the latest news can be of great help to offer . Fresh and updated content there are even users who prefer to rebuild them again to improve said . Optimization surely with this information we have already answered although if you click this link you can . Expand it and get more resources to create a successful strategy today we have . Many possibilities to convert a potential client and retain them from building a community in the . Social networks holding raffles giving away ebooks to organizing online events are just some of the . Alternatives to generate greater engagement the most convenient thing in case of doubts is to put yourself in . Hands of an agency specialized in lead generation as we are experts in this strategy and . We have many years of experience in this sector we also have a team of . Highly qualified work that helps our clients achieve their goals and provides them with . Personalized advice request information without any kind of commitment by adsalsa team raquo raquo . Raquo how can affiliate marketing help my company if you want to increase the . Sales volume of your company one of the best solutions is to hire services of . Marketing thanks to a marketing agency you can enjoy a good marketing strategy . In your business so that you do not have to worry about anything whether you understand it or not . Of marketing the fact is that it is completely necessary in a world as competitive as . The one we live in we are going to talk to you about affiliate marketing a type of marketing . That can help you improve your business’s online sales in a simple way content . First we will start by learning a little more about affiliate marketing affiliate marketing .It is a type of marketing with which companies can advertise their products and services at a very low cost this is because affiliate marketing works on the basis of affiliates i.e. subjects who advertise the products and services of the company in exchange for a commission if they get the sale understand how it works affiliate marketing is quite simple in this type of marketing the merchant creates the product or service that you want to promote through affiliate marketing there is no type of restriction in this regard you can sell from a shoe to an online course once the product has been created the publisher must promote the product this step consists of creating a unique link to the product through which you can trace the origin of the buyer this link has the affiliate code basically in order to identify who has been responsible for the sale that has occurred the final step occurs when the consumer lands on the merchant’s page and Carry out the purchase of the product or service through the link created for . The affiliate this has occurred because the affiliate through the product link . Which has its code has managed to get the consumer to carry out the purchase . Of the product with this it is understood that the affiliate has been able to cause a . Purchase depending on the agreement that is maintained with the merchant the affiliate will charge the commission . In this regard affiliate marketing is beneficial for everyone the merchant manages to improve their . Sales and the affiliate receives a commission for it in exchange the more sales are . The more commission the affiliate will get and the more sales the merchant will carry out the . Affiliate marketing is compatible with any other digital marketing strategy in addition due to the . Low cost it has is a most interesting strategy even if it is . As support for other larger strategies in short we can say that . It does not take any effort to carry out an affiliate marketing strategy and the . Benefits for the company are numerous, affiliate marketing will allow you to sell . Much more with a very low investment it is as if you had hired workers in the . Company since the affiliates are the main interested parties in selling your products . With the exception that these do not have any cost for the company when this . Cost occurs is because a sale has been made with marketing . Affiliate marketing will allow you to reach a greater number of people in addition to the networks that . Controls in order to be able to spread your products thanks to affiliate marketing you will be . Also taking advantage of the networks of the affiliates, those interested in your products being . Sell will move your products through their networks so you can reach .More people without any effort thanks to affiliate marketing you can also bring to market . New products at a very low cost the main advantage of this type of . Marketing is that the expense is under control this is something that does not happen . For example in campaigns on social networks or in payperclick campaigns in this . Type of marketing you can control what you spend at all times when it comes to . Carrying out affiliate marketing you have several options you can choose to buy a database that has a certain number of contacts or you can rent a database of . Data whatever you prefer having a database is essential to start . Working affiliate marketing the contacts in this portfolio will give you their approval for . Working with your content something that is very important to keep in mind if you . You ask how the data protection law works with these contacts in the database . Of data you can make a much more effective segmentation achieving to reach the type of public . What interests you the most through your affiliates when launching a . Affiliate marketing campaign you should consider a series of channels through . Which you can expose your products to the maximum an interesting place to start . It is on a coupon website discount coupon websites usually . Have a lot of traffic since users are looking for a way to save money online . To make the offer of your products more attractive as a merchant you can offer . To your affiliates discount coupons so that they have greater facilities when it comes to . Of attracting new customers another interesting option is to contact editorial content that is related . With your business for example if you have an online sports store working with important . Sports blogs can be a good showcase for them to use your affiliate marketing . These blogs will generate money due to the sales they produce taking advantage of their visitors and you . As a seller you will be able to sell much more one of the options that has the most pull today . Today is about taking advantage of the influencers’ ability, influencers who have important . Social networks have a large number of followers, many of these followers are quite loyal. And they will not hesitate to buy a product through an affiliate link if . With the purchase of this they help their favorite influencer of course to have more . Success in this strategy of the influencers you must maintain a certain relationship with the influencer . In the question of whether it is a gastronomic influencer you will hardly be able to sell sports shoes to . Through it there are many different ways to increase sales of . Your business thanks to affiliate marketing if you have any problem or need to know the . Exact way to be able to start with each one of them, it is best to resort to .A marketing agency in adsalsa we are specialists in lead generation we offer help to . Companies and advise them to be successful with specific marketing techniques and services . Marketing for example is affiliate marketing having the advice and . Help from professionals can help you catapult your strategy to success also in . Adsalsa you can also necessary for your database nbsp by adsalsa team raquo raquo . Raquo the disappearance of cookies and privacy the disappearance of cookies and privacy . We are already accustomed to that when entering any web page online store or blog . An annoying message appears where it is indicated that the site stores information in the cookies . And where consent is requested to carry out this process this process is mandatory by . Spanish law and European regulation and its purpose is to control the use that the . Companies and websites of the information they store about the behavior of the . Users the disappearance of cookies positively affects the privacy of the . Users as companies will no longer be able to store their data in these files to use them . For commercial purposes with the services of our digital marketing company you have at your disposal the best digital marketing specialists who increase the visibility of your business . And you achieve the main objectives that you have established such as increasing sales attracting new . Clients or improving the image of your business content cookies are small files that . They are generated automatically and where information about users who browse is stored . On a website among the information they store are data related to the habits . Of users’ navigation so they are used by companies to be able to . Make personalized offers to their tastes and expectations the so-called cookie law implies . That every website must inform users that they are going to save information . About them while they browse their pages in addition this information needs explicit consent . Where the user must approve or deny the recording of these data in cookies. It is important to remember that you must know how the data protection law works in Spain and Europe so that your company is always within the current legislation in this matter, that is, that it complies with what is indicated by the LOPD and the GDPR. On this matter, Google has been announcing for years the decision to eliminate the use of cookies. From its Chrome browser and has finally announced that this process will be carried out. In itself, we take into account that it is the most used browser in Spain and. At a global level, we are facing the disappearance of the use of cookies for commercial purposes. Although Google had planned to make this change in , it has been delayed because it is . A drastic and complex decision that affects the business and commercial sector, however, the .Internet giant will not prolong this decision any longer and has set the date for . Which will make cookies disappear from google chrome decision that will surely drag the rest of . Web browsers that will also opt for their elimination although for users it is a good . News due to the fact that their data cannot be stored and to avoid . The annoying information and consent windows for companies is a real challenge to face . To this drastic change that prevents them from accessing very valuable information about their clients . And potential clients let’s see what alternatives are being considered in the marketing and . Advertising to replace the information provided by cookies about users with other . Methods or technologies while maintaining privacy automated learning or machine learning is a type . Of artificial intelligence where machines learn autonomously as they gain experience by . Having interactions is an appropriate technology to replace the use of storage of . User behavior in cookies by a highly accurate predictive model that . Allows to identify what are the interests of users thanks to the creation of models . Predictive based on machine learning companies will be able to show ads and offers that are of the . Interest of users who access their web portals conversion pages etc the . Known as nlp natural language processing is a field that analyzes linguistics with technology . Of artificial intelligence with the aim of improving the interaction of machines with . People using a natural language for this the software interacts using a language of . Humans with the use of this technology are intended to analyze in real time the . Content of the pages that a user visits to verify if he does it for a . Process related to the intention to buy if he only does it for information or if . It has nothing to do with a purchase process big data is another . Technology that will be lowered as efficient when replacing the use of cookies. For commercial purposes, analyzing large volumes of data efficiently allows the company to. Identify behavior patterns and obtain other information of interest from web traffic, the analysis. Of statistical data on user mobility provides accurate information about a segment. Of users determined by what companies can offer them products and services that are. Really of interest to you with this technology you can get more out of the databases. Of relational and object-oriented companies as well as all the. Information that they manage from multiple communication channels to extract useful information about the tastes. And needs of users, the use of specialized software to improve the relationship with. Customers or CRM customer relationship management is essential for companies to start to.Build a large database of customers and potential customers that allow them to . Apply artificial intelligence, machine learning and big data techniques to be able to replace the disappearance . Of cookies with this type of tools it is easier to capture all the information . That the company handles in its interactions with users regardless of the channel through which . That web forms, online chats, email, phone calls, etc. occur have a . Large database is a good alternative to get to know customers and . Potential customers better and thus be able to design an offer that adapts to their needs and . Real expectations which implies an increase in their satisfaction and sales that . Make the company the disappearance of cookies is a challenge that they must face . Online stores and other companies in order to be able to make personalized offers to customers and clients . Potential advertisers resort to new methods to be able to obtain relevant information about the behavior and . Of the interest of users and thus create ads or make offers that are of . Your interest without a tool as useful as current cookies that store . Web browsers if you are looking to improve the results and visibility of your company in adsalsa . We offer you our digital marketing services to improve your presence on the internet and develop . The best sales strategies customer acquisition branding and loyalty in this link you can . Access valuable information on why it is important to make backup copies of the . Databases to guarantee the continuity of your business and always have a . How to recover your data by adsalsa team raquo raquo raquo types of actions of . Telemarketing in today’s digital environment telemarketing has become a very . Valuable discipline to achieve an increase in sales direct contact with the client or . Potential client that this type of sale provides is essential to be able to convince them that . The product or service is really going to be of help to you and will solve . Your problem there are many telemarketing actions that can be used to implement this type of . Strategy efficiently and thus ensure that the investment made offers a high return. Of the investment, that is to say, that it is profitable to make the decision to hire professional marketing services such as those we offer to help your company to be more competitive. And to achieve its sales objectives, customer acquisition, increased visibility and. Other important goals Content as telemarketing we understand a type of marketing strategy where the. Establishes direct communication with the potential client using the telephone call or. Another means of communication is closeness that provides direct contact allows to help and guide.The customer through the purchasing process, which is why it is a very interesting technique. To increase sales in any business, having a good database of . Telemarketing is essential to establish contacts with users who are already in the ideal phase. To carry out the conversion and for the direct contact provided by this technique to be definitive. In order for them to end up making the purchase, telemarketing actions will have better results if they are . They are carried out on qualified contacts or leads who already know the product and are . Considering your acquisition in this link you can access more information on how it works . Telemarketing if you do not know what the difference is between call center and telemarketing, it is about . Two services that are directly related to the client but that have . Different objectives while in a call center it is a communications management center . With the client where customer service support and even sales services are offered . Telemarketing is focused on making it easier for the potential customer to make a purchase by providing them with all the . The information and offering them opportunities and offers in order to be able to classify the different . Types of existing marketing it is essential that different criteria are taken into account such as . Who makes the contact what structure is used to implement the actions how is the . Telemarketing process or what are the objectives that are pursued we can differentiate two types . Different from telemarketing if we look at who makes the contact or . Starts the interaction client company it is a type of inbound telemarketing where it is . The client who takes the initiative and contacts the company using . A phone call the usual objective of the client in this case is to obtain information . About a certain product or service to evaluate if it is the solution that . Searches for and satisfies their needs or solves their problem in this case it is the company . The one that initiates the telemarketing actions by contacting the potential client to . Through a phone call or other means of communication, this is a type of telemarketing that responds to a strategy predefined by the company where the salespeople have . With adequate training, valuable information about the lead or contact and with tools that . They facilitate their work in the conversion process following the criteria of the structure or . Organization that is used to implement telemarketing actions, we can classify it into two types . If the company assumes all telemarketing actions internally and integrates a . Sales team within its marketing department, we are talking about internal telemarketing . This is a type of telemarketing where the company has complete control over the .Process although it involves assuming personnel costs and having qualified professional expert sellers . And with good training it is common for many companies to opt for outsourcing their actions . Of telemarketing leaving them in the hands of agencies specialized in this matter in these cases we speak of . Of external telemarketing where the company delegates to qualified specialists who have a lot of experience . To obtain better results in their direct sales interactions with potential clients depending on . If the telemarketing actions are carried out manually, that is, through . An operator or through an automated system we can differentiate two different types of telemarketing the . Calls are made with an automated system, that is, by a machine that is the . In charge of making the call and transmitting the message to the client or potential client is . It is a very efficient system that allows many telemarketing actions to be covered in a short . Time but that has the great disadvantage of depersonalization by not having a commercial . That interacts in real time traditional telemarketing follows the pattern that has always been . Carried out in this type of actions which is none other than establishing telephone communication . With the potential client directly the commercial is in charge of making the . Telemarketing call to begin an interaction that allows you to guide the client through the . Purchase process if you take into account what the goals are that are pursued . With telemarketing actions we find ourselves before various types such as for example we have seen . The different types of telemarketing actions according to various criteria such as their origin or their . Structure this technique is very interesting so that your company can increase its sales and . It can thus be more competitive and profitable if you want to know what telemarketing is for . With greater depth in the previous link you can access valuable information in adsalsa we are . A specialized lead generation agency that helps and advises you so that your company reaches . Success thanks to the implementation of the best digital marketing strategies and actions . Nbsp by adsalsa team raquo raquo raquo how and what to do with renting a . Database any company worth its salt needs a database in order to . Working getting to buy or considering renting a database can be a hard job that requires a lot of time as the company gains clients it can get . The data of these to add them to its base another more direct option is to rent . Database since it can obtain contacts much more quickly to . Its immediate use a database is made up of a large number of contacts . To which the company can resort to these contacts are used in marketing campaigns . In order to reach customers in a more direct way the use of the .Database is quite simple in the database itself there are telephone numbers, emails, or any other form of contact to be able to contact customers and inform them of . What we wanted each of these contacts would be called a lead and if you ask yourself . How leads are generated as you see they can be obtained over time based on . Obtaining them by working or you can buy or rent the formula you choose will depend on the . Time you are willing to invest or how quickly you are if you need contacts . In a quick way the best way to get a customer database is to buy it or . Rent it content the first thing you should keep in mind is that you cannot use the . Your customers’ data as you wish due to the new data protection law . Your customers must expressly authorize you to use their data for commercial purposes of . If not, you would be committing a crime even if you have the phone number of . You cannot call a customer to offer them advertising if they have not given you . Your consent one of the advantages of renting a database or . Buying is that the contacts listed in it have given their consent to . Becoming part of this database because of this the work will be much simpler for . You since you will not have to go looking for the consent of your clients nor . You will have to make an effort to get it the database itself already has these contacts authorized by . On the other hand, renting a database will allow you to always have . An updated database is of no use to us a database in . The one in which the contacts have changed their email number or for whatever reason . It is already impossible to contact them if you are going to carry out a campaign . Of telemarketing and you are going to call all the contacts in your database by phone . Of database you will be much more successful when doing it in an updated database . That in an obsolete and outdated database for this reason getting a database of . Own data requires a lot of work this is because it will not be enough to have . Obtained the contacts once but you will have to continue making efforts over time to . That the database is useful for the company despite the . Importance of renting or buying a database maybe you do not know the . Application that it can have in your business if so so that you can get out of doubts . We are going to show you some of the most interesting options that you can carry out . If you have a good database these options are different marketing strategies . And of course they have the purpose of causing new sales in your business let’s see the different . Types of campaigns that can be applied one of the most famous and common campaigns . When making a call it is important that the verified contact . To have proof that the person who picks up the phone is the one who .It really corresponds to the database on the other hand it is also important . That the number is operational because if we call and the phone is no longer . It is useless for email marketing campaigns need a large amount . Of contacts to be able to send emails in bulk when renting a . Database you can also segment your audience much better depending on the type of contacts . To whom you want to address a specific database can help you a lot to . Launch your campaign in the same line as in the previous ones the messages can be . Carry out by email make a call or send an SMS one of . The advantages of marketing campaigns through SMS is that they do not . The recipient needs to have internet to be able to receive the message, it is enough to . Have an operational mobile phone and coverage to be able to receive the SMS of the same . So that if it were a phone call this allows you to reach a greater amount . Of people and especially those who are of an advanced age who feel . More comfortable without internet on their device if you are not sure about renting a database . Data perhaps knowing the advantages you have when doing so you can see it . From another point of view as we have pointed out before one of the most interesting advantages . That one has when renting a database is the immediacy of the contacts . When you need to carry out a marketing campaign like the ones we have mentioned . Previously it is necessary to have a good database to back it up thanks to the rental . From the database you will also be able to address much better a large number . Of contacts to whom you can communicate your message clearly it is about . A very good way to get your product or service to many more people . Thanks to the diffusion finally also highlight that renting a database you will not have . That worry about having the ownership of the records in the long term this can . Suppose a saving of the most important since you will be able to use the database . When you need it without having to worry about maintaining it over time like . You can see that not having your own database does not prevent you from being able to access . A large number of contacts thanks to the rental of the database you will be able to . Always have the contacts you need at your disposal if you need to carry out the . Renting or buying a database in specialized agencies such as adsalsa you will be able to . Make it a reality adsalsa is a marketing agency specialized in lead generation so . You can imagine the good quality of the database they also have . They also offer their support and advice to companies that need it, helping them to apply . All kinds of marketing techniques if you want to take advantage of the advantages that it entails . Renting a database and carrying out a successful marketing campaign is done .A look at everything that adsalsa can help you nbsp by adsalsa team raquo . Raquo raquo ain association for the integration of children has visited the adsalsa facilities . The association ain association for the integration of children has visited the adsalsa facilities . In an example of integration and labor insertion that is giving opportunities to groups that . Have difficulty finding employment in adsalsa has an employee hired by ain lo . That demonstrates its commitment to inclusion and diversity in the workplace . Ain is a non-profit organization that aims to improve the quality . Of life of children and young people with disabilities since its foundation in have worked . To achieve the inclusion and integration of people with disabilities in society . Through a variety of programs and services one of them is its program . Of employment that helps people with disabilities find and maintain suitable jobs . To their skills and needs ain’s visit to adsalsa has been an opportunity . For the organization to know firsthand how the company works and how it . Carries out daily work during the visit ain members have been able to . See how the different departments work meet the employees and talk to the employee . Hired from ain the experience has been very enriching for both parties since adsalsa . He has also had the opportunity to learn more about ain’s work and how . They are helping people with disabilities the employee hired from ain at adsalsa is . An example of the importance of inclusion and diversity in the workplace . Work this person thanks to the training and support provided by ain was able to acquire . The skills necessary to work at adsalsa since then has been a very valuable employee . For the company working in the customer service department and showing great . Dedication and commitment to his work the inclusion of people with disabilities in the workplace . Not only is working ethically correct but it can also have benefits for the . Company employees with disabilities can bring a unique and valuable perspective to the company . As well as great dedication and commitment to their work in addition companies that promote . Inclusion and diversity in the workplace can increase your reputation and . Improve your relationship with the community ain’s visit to adsalsa is an example . Of how inclusion and diversity can be beneficial for all parties involved . Ain has been able to see how a digital marketing company works and how it is carried out . Carrying out daily work while adsalsa has been able to learn more about the work . Of ain and how they are helping people with disabilities by adsalsa team raquo . Raquo raquo benefits of email marketing a vast majority of businesses use email marketing .Because it offers a large number of benefits so much that it is important to know the benefits of . Email marketing to know how to get the most out of it, the use of email continues to be . A very effective tool to contact our regular or potential customers in any case . Whether it is to send information or promotions, this means of communication is very . Effective approximately one of people usually check their emails daily for this reason . Hiring the marketing services of a professional and trustworthy company guarantees many advantages . If we want to obtain good results, we must put ourselves in the hands of experts who master this . Digital tool when sending emails it is necessary to use the criteria in . Function of the buyer persona both segmentation and lead capture play a role . Very important when it comes to achieving our objectives for this reason we must filter . Potential customers and carry out a thorough job any company that wants to promote its products . Or services must consider the option of using email marketing this technique continues to be . Very profitable if we take into account the conversion rate according to statista users of . Email can exceed millions this year a trend that continues to evolve . In fact this figure is equivalent to half of the world’s population so . It is presented as an opportunity that should not be missed another interesting fact is . It is related to the number of emails sent daily the figures for last year . Exceed billions in recent times new forms of communication have emerged . However email marketing is still a very attractive option due to its potential . On the other hand it is seen as one of the most professional ways to contact . A client and guarantee a good corporate image however you have to have a very wide contact list to have more possibilities in a company that has just started . It is not always easy on the other hand companies with more time in the . Market need to continue updating and expanding their clients for this reason buying a database of . Data is a good idea however if the budget is small there is also the . Option to rent a database to save time and money one of the reasons . To implement this business strategy is the possibility of connecting with the audience with a . Just click however there are many more reasons to use and build lasting relationships with . Our clients by sharing news updates promotions or any information that is of interest to . Below we list some of the main benefits far-reaching digital marketing offers many advantages . For any company that wants to get better results on the internet in that sense email . Marketing takes on great importance and is one of the trends with the most value for .Its wide reach a large majority of managers and directors surveyed consider it to be a . Of the communication channels with the highest ROI to achieve greater effectiveness, you will have to choose . The most appropriate platform and understand its functionalities in this sense there are several options available . In this sector, although a series of characteristics must be assessed for a good choice . Easy to use another advantage of this cutting-edge tool is its easy use . In reality there is no complexity whatsoever in mass mailing, you only have to . Design the message with attractive and persuasive content so that the user opens it . It is also very important to include a call to action cta and a link to direct . The user to our website or ecommerce, the purpose is to expand information and facilitate . All the options available for easy access to content, product or service capture . A total of leads of each company use this strategy to distribute their content . In addition, SMEs consider it one of the best options to retain . Their clients when it comes to expanding the database this option is a . Good idea to capture leads the possibility of reaching a wider audience . With email it is not complex you can generate forms or free downloads of . Ebooks to have more options personalization personalization is one of the most notable characteristics . Of this marketing strategy an email with a direct and personalized subject will have a . More possibilities of opening according to the studies carried out in addition to the customers like . Receiving commercial emails from their favorite brands all people like to feel unique . For this reason the individual treatment of a subscriber offers greater guarantees segmentation undoubtedly a . Of the greatest guarantees for a promotional campaign to be more successful is segmentation . You have to connect with the public that is interested in our brand, products or services . This is another advantage of this online marketing strategy if you don’t know . How to segment segmented mailing do not hesitate to contact us if there is something that sets us apart . At adsalsa it is because we have a team of experts who have the ability to . Perform this task in line with your company’s objectives high conversion rate . As we have indicated the return on investment is very high when compared to . Other communication channels the average roi is usually in euros for each euro . Invested really a fairly high percentage this will depend on a series of factors however . If the opening ratio of a welcome email is in a and the . Emails with videos increase clicks in a we can get an idea of ​​its . Potential economic and scalable strategy the action of sending an email is very profitable . If we take into account that it is measured in fractions of a cent this means that .If the database is large, the cost per . User is smaller the larger this contact list is, in addition, this business strategy . It adapts to both users and people, therefore it is ideal for . Scalable businesses that expand with an increasingly smaller investment real-time measurement . Real this platform allows access to the metrics to know the opening ratio of . An email in real time this will be of great help to check the effectiveness . Of the campaign and make a short, medium and long-term prediction in case . If it does not work, you just have to change the strategy or verify the possible . Errors are usually done in ab tests to make a simple evaluation in this . Case it involves selecting a small percentage of the database to make a . Division in two and sending different versions of the same email later they can be compared . Easily the results and use the most effective version in the end if you have doubts . About how to make an email marketing campaign contact us at adsalsa . Agency specialized in lead generation we will provide you with the professional advice you need without . There is no doubt that this specific online marketing technique will guarantee excellent results for your company by . adsalsa team raquo raquo raquo how to create landing pages to capture leads in recent . Times the effectiveness of landing pages has been proven to capture leads to promote . A brand and increase the number of conversions this tool is a good option to . Guide our audience through the sales funnel therefore hiring the . Marketing services from a company specialized in this matter is of great help to . Take our business to another level landing pages are ideal when it comes to . Of redirecting a client from a banner ad or email the idea is . Invite him to take a specific action that can be subscribing to a newsletter fill out . A form watch a video download an ebook buy a product or hire a service . Among other content options one of the biggest concerns of many companies is generating leads . And attracting quality traffic however this is not always easy if not . Implement an effective digital marketing strategy for this reason a landing page becomes . In a customized space that contemplates the needs of each client for example if . You want to promote the sale of a product or sell a course this is a good . Alternative with this digital tool you can reach the target audience and improve the flow . Of users to the main page for this reason it is convenient to differentiate between the web page . And the landing page in both cases they complement each other and feed off of each other . The other however their functionalities are different mainly the difference lies in the focus .Since a destination site serves to launch a specific offer or campaign, the . Competitive advantages of having a landing page are multiple since the investment . Is minimal unlike other channels, in addition, conversion rates increase when . Design a defined and real objective below we mention some of these benefits in case . Doubts about said effectiveness this is the most common use of a landing page already . Which is presented as the ideal scenario for a user to arrive there are two factors . That come into play the skill or strategy to get him here as well as a . Attractive design that generates impact therefore if you have to launch a new product . Or service or boost a sale this is a good choice this type of . Digital resource is ideal to know the behavior of users normally when a visitor . Arrives at a landing page it is because he is interested in what . It is offered as the measurements are made in real time the geography can be evaluated . Sex, age and interests, and if we get them to fill out the forms, this . Information will be of great help to know exactly what they want on this landing page. It is a very useful tool for a visitor to leave us their data, normally the . Hook is to offer them a discount or a gift for subscribing, therefore we can . Buy a database if we do not have a large list of contacts if . Our business is new and we have the tightest budget, the best option is to rent . A database because we are going to save a lot of time and money another of its . Benefits is the ability to improve the conversion rate as they get to know each other . User tastes, the probability increases with the improvement of this process as . We well know that digital strategies are very favorable for the roi, so a . Landing page is not far behind if you want tricks to generate more leads with a . Landing page do not hesitate to click on this link in adsalsa, a company specialized in . This sector we offer you this information in a detailed way with these tips we are going to help you. To enhance your capabilities and increase the confidence of your clients in fact not all. Users are receptive to leaving their contacts for this reason you have to use a. Effective strategy one of the questions that some people ask is how to create their. Landing page and how long it will take to be operational below we offer you some tips. To optimize your content and generate conversions the best thing to do is to put yourself in the hands of. A professional agency to be able to implement the appropriate functions and strategies however it never comes. Bad knowing how to do it in the first place to attract the audience you have to. Choose a professional template adapted to the needs of the business or professional obviously if.The design is attractive, the more likely it is that the visitor will feel attracted and . Be interested in the products or services on the other hand every year the . Trends for this reason do not hesitate to investigate what predominates there is no . A page equal to another obviously the standard templates have that danger however we have . With a large number of resources and ideas to make the difference with the rest . Simply include the logo, corporate colors and a structure according to our . Objectives to achieve an exclusive landing page both the content and the images have to . Have the ability to impact we must also ensure that the information of an advertisement . It is in accordance with what the destination page offers, that is, it must be . Aligned with the brand because it allows the user not to be distracted and take action . Another aspect that we should not overlook are the calls to action we must . To make them stand out for this reason, you should use clear, direct language and add . An account for visitors to click this button has to be enough . Visual and eye-catching so that the user is interested in this way the potential client . It could become a lead and therefore increase the conversion rate each time . More companies include photographs and testimonials from satisfied customers this . Resource is very useful because it will serve to increase the confidence and notoriety of the company . Positive comments from customers along with an attractive design improve the reputation of . A company and reinforce the brand in summary lines a landing page is favorable both . If it is about directing a user towards a product or service, offer a . Free trial attract potential customers get new subscribers for a newsletter or obtain registrations for . Events or courses among other possibilities in conclusion if you have any questions about how . Create a landing page to get the results you are looking for, contact us . We are an agency specialized in lead generation with a lot of experience in this sector for this . Reason we will understand your needs our highly qualified team will guide you in this process . So that you achieve your goals in the shortest time possible by adsalsa team raquo raquo . Raquo how to create a good performance marketing strategy today we have a . Large number of very favorable online strategies for the advantages they offer to companies . Performance marketing is one of these available options in which you only pay . For the results obtained that is why the performance marketing strategy has to be very . Well defined this means that it is based on measurable objectives and serves to check . The interest of the audience therefore if you are thinking of hiring services of . Marketing like this do not hesitate to put yourself in the hands of experts in the field this .It is one of the digital solutions that offers the advertiser the best results and guarantees. Many companies are betting on this proposal because the objectives are not contemplated in a specific time frame but by the number of subscriptions, downloads or sales made between . Other possibilities, such as the information on statistics in real time, favor the . Return on investment (ROI) content. This term is used to measure the result in . An online advertising campaign, as we have indicated above, the advertiser will pay based on . From the results obtained, a performance marketing expert does not have to achieve their objectives . Within a certain period of time, for this reason, they will look for the best options to connect . With their audience, we currently have a large number of possibilities to optimize digital advertising. For this reason, depending on the client’s profile, the best alternative will be studied . It is about focusing on the objectives to improve conversions, so it is necessary to . Find a functional strategy. All companies are looking for how to position themselves on the Internet and are concerned about . By putting yourself in the hands of experts in order to find creative solutions that improve . Your reputation in the market in any case should never forget to meet the needs . Of your customers so they have to provide value the differential factor with the . Competition lies in adding a plus that favors and strengthens the branding the operation of the . Performance marketing is based on three well-defined aspects setting the objectives choosing the . Diffusion channels and using key indicators to measure the results one of the . Questions that many entrepreneurs and professionals ask themselves is how to apply this solution within the . Digital marketing obviously there are various areas in which you can work for this reason . We are going to list some of the most common in most cases increase . Our contacts is not an easy task therefore we can rent a database . Data or implement effective online strategies such as performance marketing however this alternative . It can also be a guarantee to retain customers and improve the shopping experience by . Therefore both actions get feedback one of the main benefits is to have . Greater control of the results and pay based on the roi however this . Strategy is associated with more competitive advantages as we list below performance marketing allows . Optimize digital advertising campaigns and know which actions offer better results with this . Information can be carried out an objective evaluation and improve the conversion rate another of . Its advantages are that different channels can be used depending on the type of client . Therefore seo or sem campaigns should not be ruled out as well as including .Effective ads on social networks use the classic banner on google or skyscrapers . In digital newspapers etc an objective in this strategy can be a sale although . There is also the possibility of getting more leads any purpose is acceptable as long as . The real benefit of each online marketing action is known if it is . Capture quality traffic the metric will be used to make a predictive analysis the advertiser does not . You will have to invest a budget without knowing what the final result will be with performance . Marketing you can make an estimate of how much a campaign costs in this sense approximately . The risk is minimal and generates greater confidence all those who want to know what for . Performance marketing is used can expand the information in this link however we can assure . In summary, it offers a wide range of possibilities a measurable campaign thanks to . Reliable metrics are of great help to know the impact among users to be able to . Knowing what the return on investment roi is in the virtual environment is very . Useful to reduce costs and avoid associated risks as important is to draw up a . Correct roadmap as focusing on objectives based on goals will be . Much easier to identify indicators and direct specific actions for conversion this is . Another of the functions of performance marketing when it comes to identifying expectations of . An advertising campaign is a good option to monitor each conversion route in detail as . We know that user behavior varies according to channels therefore this favors . Optimization one of the great advantages of online advertising or digital investment is . That it is accessible to all types of clients however any company regardless of volume . Of business wants to have control of the budget and anticipate its economic expenses in . In general terms it can be assured that performance marketing is a model that serves to . Manage economic resources with greater criteria obtaining measurable results in real time . It offers greater peace of mind to an advertiser for this reason many companies continue to choose this strategy . Online in conclusion performance marketing is a digital solution that offers many advantages without . However to achieve effective results you have to trust professionals for this reason adsalsa is . Presented as one of the best alternatives in this sector we are a company specialized in . Lead generation that provides the best professional advice to its clients to boost their business . To another level by adsalsa team raquo raquo raquo benefits of performance marketing if you are . Thinking about giving your business a boost maybe you should hire services from . Marketing in this article we are going to show you benefits of performance marketing so that you know .Better everything that can contribute to your business with these benefits you will learn better what . It is performance marketing content when a marketing campaign is being carried out always . Benefits are expected to be obtained carrying out a marketing campaign requires an investment and . Therefore for this to be effective we must be able to amortize either by getting . New visits increasing the number of sales or getting new leads one of the benefits . Most important of performance marketing is that we always have absolute control over the roi . There are a large number of tools within digital marketing that we can use to measure . These results thanks to these tools we can know exactly the result of our campaign . We can know how many times a certain ad has been shown how many new followers we have achieved . Or how many sales we have caused all this will allow us to make better decisions now . Whether completely changing the campaign or reinforcing in those aspects where we can get . More benefit with these performance marketing campaigns it is much easier to establish objectives and . In addition, paying based on results can pay for each new visit that we have generated or for each lead that has been obtained with this you can focus on a marketing campaign based on results a very interesting position beyond . Paying for a measurable and effective type of advertising one of the characteristics of . Performance marketing is obtaining direct results with this type of marketing not . We will have to wait months to know the results but the information will come to us immediately this is interesting for several reasons first of all it is much simpler . Being able to make short-term decisions and secondly we can improve the optimization of . The campaign if we plan to be promoting a product for a few months we can go . Seeing how the campaign works based on the statistics that we collect throughout the . Time this will allow us to have very valuable information that we can use to vary . The campaign over time thanks to performance marketing we will know first hand what actions . They are giving better results in this case we can direct the investment to said investments and . By highlighting the actions that do not interest us we will avoid spending resources on those actions that . They are not giving us profit and we can invest in those that are thanks to the fact that . Technology allows us to measure this evolution in real time it is much easier to establish . All kinds of controls to refine these advertising campaigns what is achieved with this . Optimization is that the advertising of our brand is increasingly better the advantage of . Having better advertising will allow us to achieve our objectives much more easily .That is to say, reach a larger audience, get more sales or get new clients for our business. One of the most interesting benefits of performance marketing is the variety of channels. In which it can be applied, thanks to this variety we can carry out this type of marketing in a much simpler way since it will adapt to the. Perfection to our company, of course we can choose several channels at the same time and start. To apply performance marketing to reach different audiences, the comparison between channels can be very interesting to better understand which channels the company can communicate better through. Once again, by being able to obtain the results immediately we can make the most timely decisions that interest us at any given time with the data received we can assess whether we are interested in carrying out a campaign on social networks or, on the contrary, we are more interested in investing in the creation of content. This great variety is very important to. When applying techniques such as email marketing, we can establish a budget to rent. Database and have a few contacts to whom we can send our . Emails and then analyze the degree of success that the campaign in question has had . In essence this is a question that merges the previous points we can work on a new . Channel to reach our customers and we can perfectly measure the result that . We have had depending on the result we have obtained we will have to assess whether the investment made . It has been worth it and start making decisions if it has been successful we can repeat it . Over time and in the event that a failure has been detected try . To correct it to avoid the same errors later these performance marketing strategies are . They adapt to all types of channels so you can use them in those where . Your company feels more comfortable or use it in those where you have less experience regardless . From the channel you choose to deploy your performance marketing strategy you will have the information . Necessary as results one of the characteristics that numbers have is that . They leave little room for interpretation if your business has set a goal to be able to sell . Products per month and your decisions have caused only something to be sold . Failing performance marketing helps us make better decisions based on the results . Obtained it is a type of measurable marketing where each action has a . Reaction that we know this is not about carrying out a reputation campaign . Of the company where the objectives are achieved in the long term performance marketing . It is quite clear about what is being worked on and what is being attempted . Achieving performance marketing strategies are perfect to apply in the short term and thanks . To all the results that they give us allow us to make better decisions with the .As time goes by we can better know which campaigns have worked and which ones have not. We will know if it was worth investing in a certain type of advertisement or carrying out . A certain measure in the aspects that work will allow us to have a clearer idea of ​​what is worth the . It is worth investing more money while it will be important not to spend even one more euro on . Those who are ultimately failing with performance marketing strategies will spend ourmoney . In a much smarter and safer way there will be no time for speculation here . We will know from the first moment what is working and what is not and . Make the best decisions for the company if you are looking for a type of . Marketing that helps you make decisions based on results performance marketing is . The marketing you need to apply in your business if you need to know more about what . Performance marketing is used and you want to apply it in your business adsalsa is one of . The best options adsalsa is an agency specialized in lead generation that has been helping for years . And advising companies with different marketing techniques if you would like to enjoy . The benefits of performance marketing in your business and you don’t know how to apply it in adsalsa . They will help you do it by adsalsa team raquo raquo raquo types of performance marketing types . Of performance marketing performance marketing is known in Spanish as results marketing is . It is a type of marketing whose actions are measurable which allows to optimize the . Marketing campaigns in a much simpler way based on that knowledge in . This article we are going to go into depth about performance marketing and the types . That exist of this in this way if you are thinking of hiring marketing services for . Your company you will have greater knowledge to be able to hire the most appropriate services for this . Content we will begin by explaining what performance marketing is performance marketing is a type of . Digital marketing where all the actions of this can be measured through . A data analysis basically the objective of performance marketing is quite clear to identify if . The investment that has been carried out is being profitable for the company or . Not being able to measure the results we obtain a much more practical approach so that . It is possible to know exactly the impact that this type of marketing is having the . Performance marketing works through a detailed analysis with which the performance can be checked . Of the ads that we have carried out some of the indices that are used . To carry out this analysis are the cpc cpa and cpl when you are . Carrying out a performance marketing campaign it is necessary to use various tools and platforms . What digital marketing offers to be able to measure the results it is evident that if we carry out . This type of action but do not monitor the results we will never obtain the result . Expected when these tools are used and we have a much clearer focus on . This marketing we can act immediately to correct the results we can see which campaigns . They are working better and which are worse from here we will analyze the results and try . To understand the success or failure of the campaign unlike other types .From marketing here we can know from the first moment how the campaign is working this . It is essential when we are looking for a specific objective for example if we want to get a . A certain number of leads for our business or increase the number of users to our . Web page in a certain amount when carrying out a campaign . From performance marketing we can choose the type that interests us most according to what . That we need let’s see some of the types of performance marketing that exist the campaigns in . SEM are one of the most common types when we talk about performance marketing this type . Of campaigns is based on the search engines where ads are carried out . Payment sem campaigns are structured around keywords and can have . Various different objectives depending on the objective that is set different values ​​are established that . The advertiser must pay one of the most common metrics is the cpc . The cost per click is also quite common to use the cpl cost per lead or . Cpa cost per acquisition in these campaigns the advertiser must pay according to the . Type of objective that has been established for example for each click that is made a . Of the most obvious advantages of this type of campaign is that it is known to . Science for certain that the money that is being invested is paying off if the . Users click on the advertiser’s link, he will pay for his campaign and if . They do not do so, he will not pay the same happens in the case of having chosen a . Lead or an acquisition this type of performance marketing campaign is closely related to . The main difference that exists in sem is that sem is based on . Payment for the campaign while in these seo it is not so with . SEO performance marketing is intended to achieve a certain amount of organic traffic, that is to say . Traffic that is not paid to achieve that traffic, the . Creating content that can be articles, videos or images through SEO positioning we try to . Appear in the first search results so that in an organic way . Get more clicks from users SEO has a great relationship with . Performance marketing because the results are measurable we can analyze the number of users who . Have reached our page with our actions this type of performance marketing is one . Of the most classic examples of advertising in this case we are talking about creating a . Type of content that directly invites the user to learn about our services for example we can . Carry out an advertisement on the internet where we advertise our website in the . That users can use a car insurance comparator by being . Advertising content for which we are paying we have absolute control of what . We show in this content it is important to keep in mind that in some countries among the .That is found in Spain it is necessary to indicate in the content itself that it is being advertised. This is sponsored content for legal reasons we can also carry out campaigns of. Performance marketing on social networks social networks provide us with metrics of the. Contents so it is much easier for us to know the number of users that. Our publication has reached in addition social networks usually have their own way of. Advertising thanks to this type of advertising on social networks we can know how many followers. We have obtained or the audience that our content has had depending on the investment that. We have carried out performance marketing campaigns in email marketing are also very. Interesting to start with we can rent a database to be able to have a greater amount. Of contacts to whom to send promotional emails in these email marketing campaigns we can. Determine the number of contacts to whom we send our email and also analyze. The reception that it has had through various tools we can know how many users have. Read and how many have ignored it of course we can also measure the interaction of these . With our mail based on the clicks we have obtained or any other type . Of action that we have programmed with the information we obtain we can improve our newsletter the . Landing page or carry out the considerations that we believe appropriate in the same way . Through these email marketing campaigns we can try to get new leads visits on the . Page or anything else that interests us if you have found it interesting and you . Would you like to carry out a performance marketing campaign in your business agencies like adsalsa can . Be helpful contact adsalsa to find out what performance marketing includes and you can learn . Much more about this type of campaigns in your business if you just want . Pay based on results a performance marketing campaign is one of your best . Options by adsalsa team raquo raquo raquo adsalsa participate in the race of companies . Berunnker adsalsa has recently made its mark in the eagerly awaited berunnker companies race in . Valencia the event which attracted participants from various businesses in the city provided a . Exciting opportunity for adsalsa to show its commitment to health teamwork . And community participation adsalsa brought together several workers who love sports and embraced with . Enthusiasm the challenge of the companies race their participation in the charity competition . And solidarity towards local entities was not only a display of sportsmanship but also . A reflection of the fundamental values ​​that drive the company on the day of the . Race the adsalsa team has a great sportsmanship spirit and a great commitment to .The community upon crossing the finish line the adsalsa team celebrated their success . With joy and satisfaction the participation in the berunnker companies race was a . Testimony of the teamwork the determination and the spirit of improvement that characterize . The company the participants were able to enjoy a lunch rich in protein and carbohydrates this . Experience not only strengthened the ties within the adsalsa team but also left . A lasting impression on the company and its relationship with the community participation in . This sporting event demonstrated adsalsa’s commitment to the well-being of its employees by promoting . A healthy lifestyle and promoting active participation in sports activities adsalsa is . Proud to have been part of the berunnker companies race in valencia this . Participation has reaffirmed its commitment to sport, teamwork and the community . Without a doubt the company will continue to look for opportunities to participate in similar events in the future . Sharing their passion for health and the spirit of solidarity by adsalsa team raquo raquo . Raquo how to improve customer service by phone skills tips and mistakes to avoid . Capturing potential customers to be able to offer them your products and services in this article . We are going to focus on customer service by phone one of the advantages . Of this method of contact is that you get a more direct deal through the . Telephone you can request a clarification re-formulate a customer’s request solve . A problem quickly among others good customer service by phone can help . With acquisition and retention rates but can even contribute to increasing sales . In the short medium and long term for this reason it is considered one of the . Corner pieces of any company contained in this section we are going to analyze telephone skills . What should the employee who serves each customer have you want to improve the experience of . Telemarketing I customer service by phone here are some tips that can . Help you get it the company should invest in the appropriate infrastructure to give a . Good customer service and ensure that it is fast this means that the customer . You should not wait more than tones for us to answer your call the agents . Who are part of the call center must take calls directly as soon as . They enter their department without exceptions and what to do when the call occurs in . A non-working schedule in this case you can activate a message in which you . Report of the different contact alternatives available we could be talking about contacting through . An email or through a whatsapp nbsp one of the best tips for . Serving the customer by phone is to start the conversation with an appropriate greeting and then .Identify yourself with the name of the company and the name of the person who is . In charge of the call of course you can’t miss a phrase like what . I can help you with this you get each client to feel valued in addition to showing . Interest in him from the first point of contact if you manage to win him over from that moment . It will be much easier to answer his questions even to deal with his complaints nbsp within . Of customer service by phone he must feel listened to so each agent . You must put aside whatever you are doing to avoid distractions and that . The client realizes that the objective of a . Telemarketing campaign of customer service by phone or any other means . Contact is to get involved in the conversation and understand what the interlocutor needs only . This way it can be resolved with an appropriate response that adapts to each situation allowing . That the client trusts the company nbsp It could be the case that you have . That you make an internal query before giving any response to each client to avoid . That he despairs you can ask him in a friendly way if he would give you a few minutes to carry it out . As soon as you have his permission it will be a matter of doing the management as quickly as possible there are many tools that can help improve customer service times . The company’s client also with good management of data for telemarketing . The company’s waiting time can be reduced nbsp Sometimes it is possible that . We cannot give the client a solution but if we can give him some information we may be able to tell him . That he contacts us later to find out the follow-up of his case that . From the customer service department by phone they will contact him . Or any other circumstance it is important to be humble and recognize the errors so we will avoid losing . To a current or potential client while reducing any damage that may occur to the brand always try to find a way to help each client. Also avoid these errors in telephone service and you will see how the treatment with . The client takes into account this list of customer service tips by phone. And telemarketing and you will see how you can improve the experience of said department adsalsa is a . Agency specialized in lead generation offers advisory services to companies so that they can meet . Their objectives within their marketing campaigns get in touch if you need it by . adsalsa team raquo raquo raquo how to measure the success of a telemarketing campaign to . When starting a campaign, its evolution will have to be monitored to determine if . It reaches the stipulated objectives if it were not so, thanks to this monitoring, it could be applied . The corresponding adjustments and avoid the campaign being a failure the best allies for . Getting this control are the kpis if you still do not know them this article is for you.In content we can define a kpi as a management indicator that is used to . The measurement of the level of performance related to the objectives proposed for each campaign each . Sector has its own characteristics and it is crucial to adapt our actions to it this means . Say use the corresponding data for telemarketing correctly segment the client use the tools . Most appropriate and know how to correctly define the aforementioned management indicators so you can understand . Better how they help you measure telemarketing these are its main characteristics to facilitate . The application of the kpis these are classified based on a series of criteria . For the company it will only make sense to keep those that are related to its . Telemarketing campaigns focused on its data or on the tests it carries out . The most common is that in each department they work with only one type of . Kpi but it would be possible to use different types we can find great classifications nbsp in this category . The most important KPIs are included and will be the metrics that you will want to have under control. Company executives as well as any other important figure are considered essential. In the process of how to evaluate telemarketing as they give key information to determine. If the objectives are being achieved these are some examples of primary KPIs nbsp. Depending on the people who are involved in the project it is possible that some parts. Want to do a more thorough follow-up it is then when the secondary KPIs are used to. Measure telemarketing are used to give more specific information about whether the actions are. Following the right course but are also used as reinforcement for the primary KPIs by. Example could be used as support to show why these are being used these are some. Examples applied to specific cases if you already know how telemarketing works and you have paid attention to the article so far then you are clear that these indicators should be applied on a . The objectives to be achieved and each area in particular here we will show . The reason for being one of the most important in the sales area is the rate of . Conversion is a very important telemarketing kpi since its objective is to relate the . N of leads with the number of visits received by the page where it is . The acronym for call to action has been placed cta, that is, it informs you of . If the appropriate budget is being invested, also known as ltv life time value, it is . It is a kpi that allows you to know the income that each client offers to the . Company based on what has been invested, the higher this value, the higher . It will be the return on investment for the company, however, experts do not recommend . That the cac kpi is raised too much is one of the most interesting telemarketing indicators. This is because it tells us the company’s spending at the time .Of capturing a new client in other words the investment that will have to be carried out . Carried out every time you get clients and they end up making a purchase of products . Hiring services as well as any other action the only way for a . Telemarketing campaign to work is to achieve a good roi for this you will have to check if you are . Getting leads at a good price and this kpi can help you with that . However unlike other kpis the only way to determine the cost per . Lead is to wait for the action to finish in order to measure it by applying it in a certain . Interval this kpi is better known by its acronym in English mrr which comes from . Monthly recurring revenue takes into account the income that the company has obtained in the . Time to determine if they are increasing or decreasing or if they are maintained the most advisable thing is . That it is applied with an annual frequency since in this way information can be obtained . More representative of what the real state of the company is over time, it is interesting that the mrr is increasing every year as this will indicate that we are on the right track, these two kpis help you know if the content of your website is relevant, it is useless to have many visits if the bounce rate is high, visitors may access your website but how can they not find what they are looking for, they do not hesitate to leave it, if the bounce rate is high, it is very possible that we will receive a penalty from google, these are some of the kpis, most relevant but there are many others that can be applied to measure telemarketing, there are many and disadvantages of telemarketing in addition to factors that can make your strategy a success or a failure using the right kpis and monitoring them with the correct frequency, you should achieve your goals adsalsa is an agency specialized in lead generation that helps and Advises companies to be successful in their telemarketing campaigns by offering them techniques . Specific to achieve their objectives by adsalsa team raquo raquo raquo how to create downloadable content . Attracting leads one of the main challenges for most companies is . Implementing an effective lead generation strategy the objective is to attract potential customers and expand . Your database bbdd this information is essential in digital business and ecommerce . When it comes to publicizing a product or service one of the advantages . Of online marketing is that different actions can be developed with excellent results such as . Creation of downloadable content currently with lead generation you can build a . Tailored fortunately there are a large number of advanced techniques to get the attention of . Customers interested in a specific brand, product or service while it is true that . Working with downloadable content is very advantageous the idea is that the user benefits .From useful information to obtain your contact content before we get fully into . How to create downloadable content it is best to understand what they consist of and what is . Its purpose is really to offer an exchange of value, exclusive and . Unique information that a user could not get anywhere else in exchange you have to . Make sure you leave your contact to include it in the database of the . Company this type of downloadable content must meet the expectations of the user of this . Form when you contact the person it will be much easier for them to show interest in . The brand for this reason its design and writing must be impeccable and of great . Attractive to generate impact on the audience in the event that our objective is . Get bb leads the campaign has to focus specifically on this type of public in . The digital environment the term download or download is used to refer to the . Transferring a computer file to an electronic device the action of downloading is used . To obtain content through a digital communication channel or an application . Specific question we can ask ourselves is what types of downloadable content are available . And in what formats currently one of the greatest advantages is that we can . Download all types of files and applications however some enjoy greater popularity to . Listed below are the options with greater prominence to study what type of . Content of interest to send to a potential client these are some of the examples of content . Downloadable with which most companies work although the choice will depend mainly . Of the target obviously the creation of a pdf is something simpler and less expensive . However, each company has the last word based on its studies of . Marketing and the investment they are willing to make so that the capture of leads . Be more effective if we fully understand we will understand much better how to generate content . Downloadable of interest this contact, whether from a company or person, is usually obtained. Through a form and becomes part of the database for this. Reason is not to create any type of information if you want the efforts. To be rewarded in most cases you have to find the technique that. It works through different tests to give a simple example the interest it arouses. A new facial cosmetic for an elderly woman is not the same as. The one that a young person of years has who wants to buy a smartphone with the latest. Technology in photography downloadable content is the best way to get digital however. If we do not address a specific audience to provide a solution or respond. To a need we will waste time one of the greatest advantages of this.Online strategy is segmentation to focus on users who really interest us once . We have defined the prospect we will choose the theme the type of support and . Creating an editorial calendar in the editorial office is necessary to be perceived as an . Expert who addresses a specific topic also has to worry about offering answers to the . Questions that customers frequently ask equally important is the writing of a . Good content than its hosting large companies usually have their own servers for . Greater protection however there are also other reliable resources such as dropbox onedrive or google drive . In most cases the storage is sufficient however if it were not . Thus you can buy a subscription plan at a good price the creativity to offer . A pdf different from the rest of the companies is essential in the marketing team in addition . By including links you can also add gifs or interactive resources to enrich the content . Today many programs and applications allow you to create these designs although it is not recommended . Extending more words to avoid tiring the user when creating a landing page. It offers many advantages since this landing page has been designed exclusively for the . Capturing leads is much more than a form since it has become . The reference point for conversion, the design has to be sufficiently attractive. In addition, to attract attention, the call to action is a key aspect to achieve . That the user downloads the content and leaves their contact information, it is proven that including a . Thank you page is very beneficial in fact, experts agree that it is not . You have managed to make the most of all its potential, this courtesy with a client . Committed shows that the company cares about their level of satisfaction and is also . Synonym of education to implement a lead generation strategy, it is necessary to put ourselves in the hands of . Professionals to obtain good results in this sense, at adsalsa we are characterized by being a . Leading company in Europe specialized in this technique as well as in email marketing performance marketing . Sms marketing and call center we currently have a presence in countries and we guarantee the best solutions. Each of our clients requests information without obligation from the adsalsa team raquo raquo . Raquo call scripts and sales scripts examples and tips to create them one of . The main challenges for companies is to capture quality leads to increase their database . Of databases we currently have a large number of online strategies for . That this purpose is feasible as lead generation in this aspect has been demonstrated . That it is a very effective technique in this process of attracting users and . For this there must be good sales scripts however for this service .To be truly effective you have to take into account the factors involved in addition to having . With qualified and experienced staff to make these calls through a . Call center it is also necessary to develop an appropriate sales script only in this way . You can get the result you are looking for and take advantage of the immediacy of this technique . Content a call script is characterized by the design and preparation of a framework . Conversational to communicate with a potential client this document allows you to anticipate possible responses . And customer doubts as well as knowing how to correctly manage objections this guide is . Flexible and the seller can personalize it and improvise it in order to offer a . Natural language a good sales script helps the agent not to get lost . In the conversation and focus on the most important points for this reason it must have . With all the key elements to build a structure that guarantees success it is necessary . Finding the balance so that communication is dynamic, entertaining and open to feedback . Regardless of the type of template that is developed, the salesperson has to know how to connect with . The client and adapt to the dialogue one of the great advantages of telemarketing is the . Possibility of reaching a large number of prospects for this reason it is necessary to design . And develop sales scripts that have a decisive impact the agents have to be . Well prepared and use a methodology that helps them achieve their goals although preparing . This document seems simple not all structures guarantee to meet the objectives the . Purpose of call scripts is for experts to rely on a tool . Useful to transmit a clear message although they are not intended to be automatons or repeat . In an artificial way the text this guide is necessary to offer communication in tune . With the business philosophy a large majority of companies do not know how to make a script of . Effective sale for this reason we are going to offer a structure that never fails in any . Telephone strategy it is necessary to identify the brand, the product or service to design a proposal . Of value in this aspect it is important to study the competition and check what they . It works when you are clear about what the main focus is you have to work on all . The characteristics of the product or service for the presentation to be effective is just as important . It is focusing on the product or service as defining the target audience to which we . We address one of the advantages of technology is that it can be segmented to reach . The target and have more options that they are interested in our proposal is about . Designing sales scripts adapted to the buyer’s profile is one of the objectives of . A commercial phone call is to make it clear that a product or service is . The solution to a problem however it is necessary to create the need for the .Interlocutor is attracted by the offer so scripts must be designed for . Sales that knows how to highlight this value proposition one of the biggest challenges of . Sales agents is to face the questions of customers the most convenient thing is to prepare . In advance to answer the doubts that arise the potential client has to . Meet a seller capable of solving any question no matter how complicated it is in . The mind of most people is the figure of the commercial that does not . Stop talking and intervene in the conversation but if we want the scripts of . Calls to be effective it is necessary to respect each phase of the process active listening is key . When it comes to helping the client the most normal thing if he is interested in the . Product or service is that he asks questions so you have to let him . Explain an action that does not fail is to collect the questions and concerns that are repeated . More frequently to create predetermined answers this strategy facilitates the work and confers greater . Seriousness, especially if the sales agent is new to the company, is most normal. It is that customers have the same doubts, so the answer of the . Salespeople must be similar the call script is directly related to the marketing of . Contents because you have to prepare an attractive wording and document the company must create a . Template adapted to its philosophy and offer for this reason we can find multiple proposals although . With a very similar structure below we are going to offer you some of the examples of . Most recurrent sales scripts this proposal offers very good results if it is . A cold call you can even leave a previously prepared message in the mailbox . Voice if they do not pick up the phone this is the way to guarantee that . The information has reached its recipient in conclusion if you want to expand your information on . Call scripts and how to apply them in digital strategies contact . We at adsalsa distinguish ourselves by being leaders in lead generation and we collaborate directly with . The main contact centers at an international level have at your disposal a wide database of . Telephone and optimized data with high segmentation capacity we can also solve some of your . Doubts such as what is a lead in marketing or how to implement a telemarketing campaign . Successfully by adsalsa team raquo raquo raquo how to do an effective telephone prospecting the . Telemarketing is a technique of selling and promoting products by telephone that offers great results . At low cost if used correctly this implies being clear about what you want to achieve . With each call, telemarketing does not always pursue immediate sales and a good test is the . We have in telephone prospecting content a well-used telephone prospecting is a tool of .Powerful sales is about the only way a salesperson can . Interact in real time with the lead especially when it belongs to a reluctant generation . When using alternative technologies such as videoconferencing in this contact we must introduce ourselves and . Inform about our product by listening to the client’s needs but without trying to close the sale . The objective of telephone prospecting is to gain the lead’s trust through . Active listening and allowing them to raise any questions they may have telephone prospecting reduces . The time spent searching for new clients and costs, especially transportation and . It allows establishing a real bond of trust and proximity between salespeople and prospects before . Talking about how to prospect by phone and what tools may interest us most we believe it is important . Clarify some concepts and highlight errors communicate that reduce the effectiveness of many campaigns the . Anglicisms lead and prospect are sometimes used interchangeably in marketing and that . It is a serious mistake both are speaking in colloquial language potential clients but we must address them differently to increase the chances of sale a lead is a . Contact a company or person with whom you can communicate when the time comes because they . They have subscribed to a newsletter or have left a comment and authorized that data . They can be used in the future for informational or commercial purposes when you buy or rent . A database for telemarketing what you get is a list of leads about . Which you should then work with lead scoring however a prospect is a client . Potential that fits the profile of your ideal client has money to acquire your . Product or service and is in charge of making the purchase decisions or . Hiring for what your company sells every prospect is first a lead but not . All leads become prospects when talking about the advantages and disadvantages . From telemarketing we are going to assume that you are applying the types of telemarketing actions correctly . And the most appropriate form of communication for each stage and each client, therefore . We already see the great disadvantage of prospecting by telephone and that is that many . Sellers do not know how telemarketing works sometimes even those in charge of managing a . Team in the initial contact when we introduce ourselves and inform about our product . We can obtain very useful information about the lead and the buyer persona if we analyze the data . Obtained in large campaigns when we communicate by email, for example, we do not usually raise . All doubts and objections as spontaneously as we do in a conversation . If we focus on our product or service solving a customer’s problem, it counts . More information about how they feel and what they are really interested in .Price assistance in case of breakdown warranty period we multiply the conversion rate this . Subjective and somewhat personal information is obtained almost exclusively by telemarketing sometimes with . The help of some new tools there are many telephone prospecting tools although perhaps the . The most important belong to the group of crm customer relationship managers however there are also . Interesting tools based on artificial intelligence that help us optimize communication with . Our potential client in future contacts remembers that the first phone call should not try to . Close a sale but inform and create a bond of trust below we will see a . Series of tips for prospecting by phone regardless of whether we manage a database . Or we are already addressing leads that have requested information telemarketing can be a . Very valuable technique to capture prospects for your company or to close sales although you need . Carry it out correctly due to the initial rejection of some of the people with whom . You are going to contact this rejection usually has its origin in previous experiences such as . Bad practices of some agents cases of relative failure can also be due to not . Having the right tools along with a prior strategy adsalsa is a specialized agency . In lead generation through different types of channels of course we also work on . Prospecting with telemarketing in a unique way or integrating with other tactics you can delegate to us . Or ask us for advice for your company where we will propose marketing techniques with . Greater chance of success depending on whether your company offers bb or bc services and . Of the market niche by adsalsa team raquo raquo raquo essential lead generation tools . For your business in marketing a lead is a potential client or rather their . Contact information that must always have been obtained with their consent therefore it is . A led the email of that potential client but it can also be their number . Telephone and depending on our inbound marketing campaign we may be more interested in one piece of information. Or another, we are going to give you a series of tips that you should take into account. Before using lead generation tools, lead is understood as the technique with which. That we attract attention and awaken the interest of leads can be done through organic traffic from paid traffic or by combining both tactics in this first step. Of the sales funnel we only need to make ourselves known and know how to communicate later. With that potential client to achieve this, we sometimes offer downloadable content such as an ebook as well. We can reward subscribers to our newsletter with a discount and provide personalized advice before hiring a service or simply having that information because the client has authorized.The cessation of the same to third parties but in this last case perhaps our . Product does not interest the lead so it is always better to contact only those who . We know that they may have real interest prior or awakened by the following steps of the . Inbound strategy here the copywriting content will come into play the most important thing to not . Wasting money on ads whether we are talking about web search engines or social networks is . Knowing how valuable leads are generated those that offer higher conversion rates than . When you venture to send emails or use telemarketing with a purchased contact list . And without having previously done a prior screening or lead scoring we always recommend reinforcing a . Sales strategy taking care of the presence in search engines with the and the image of . Brand when you make a first contact with a lead it is usual not to achieve the . Conversion in that first phase of the sales funnel your objective at that moment will be . Capture attention be visible and/or arouse interest and if you achieve it it is likely that . Your lead wants to know more about your company and your product the most common way . And instinctive way to get this information among a wide range of ages of leads . Is to use google and social networks review customer testimonials and then . If possible ask someone you trust for an opinion with knowledge about that sector of the . Market on page seo combined with brand image manage to make a good impression . To leads that fit to some extent to your buyer persona or in . In some cases to new purchases that they are trying to access with a campaign . Different from a full-fledged cold call to have a successful campaign we need . Apply lead scoring what it is for what it is used for we understand lead scoring as a screening . Of all the leads to obtain a short list with those who have shown the greatest . Interest in our company or services when providing us with their contact information . This is done by assigning a series of scores depending on how they interact when filling out the . Contact form and according to their behavior on the web collected through heat maps . In the lead scoring determined as well which of our leads will respond best to a . Message where an urgent discount is included only available until midnight or only for the . First customers who use this coupon lead generation tools do not usually include functions for . Carry out a good lead scoring although there are some exceptions we show you one in . Our list is not possible to carry out all lead generation tasks for any type . Of campaign with a single tool so it is necessary to combine several for each . Task or support for a lead capture strategy you have several options even some . Free for companies that work with very small databases for working in niches .Ultra specific almost all of these lead generation tools offer paid versions with more . Functionalities in addition to the management of larger databases in adsalsa we use many different lead generation tools because we apply many techniques to get qualified leads adapting to your niche . And to your buyer persona however we can highlight types of strategies for the capture . Of leads that offer results in almost all sectors for each of them . There are lead generation tools that reduce the time of tasks sometimes they arrive . To automate them and facilitate the subsequent lead scoring we spend a lot of time on social networks . Sometimes for work and sometimes for leisure although we do not all use the same networks . Nor do we do it in the same way for that reason before launching campaigns of . Advertising on social networks very efficient and not invasive we have to know in which networks . Social advertise and segment well which user profiles will see a certain advertisement and not . Other ads used with a previous criterion must be submitted anyway . A ab type efficiency tests to make corrections in time if necessary. Or to prioritize one of the ads when there is significant evidence that. Capture more leads and of greater interest according to the subsequent lead scoring as well as. We behave in different ways when we use social networks we can also be classified. Depending on the type of content that captures our attention while some prefer the video format. Short to view recipes or humorous content others pay attention to the text. For informative purposes or why not also for entertainment attractive content is that which. It is launched after studying which are the most optimal messages to capture leads while. Valuable content is any that contributes something to whoever consumes it information entertainment resolution. Of doubts etc. many times we direct the leads to a landing page where they leave. Your contact information here the tools for lead capture are great allies. Well, some allow us to create these landings intuitively using a drag system. And release while others spy for us and evaluate the behavior of visitors. Anonymous on our landing page or which regions of it best capture the attention. Of the user and it is the ideal place to place the call to action by. Of course there are tools that facilitate the design of experiments to carry out the tests. Ab not only in variables such as the color of the call to action button. Action that we will see in a moment but also with more complex aspects such as whether the. Form is displayed in a single step or in stages finally other tools allow. Directly add the emails of the captured leads to our email marketing list and.Do it in a segmented way by just adding a . Brief form on preferences skin type what pets you have at home age range . Of children and things like I want you to provide me with more information about their . Products but only about this group in every ad or landing page we must include . A call to action the usual thing in lead capture is to ask for some . Contact information to be able to inform them if they authorize it but it can also be a . Call to action a phrase such as subscribe now to receive your discount coupon . Welcome contact forms are essential in lead generation and should not be . Use lightly on the one hand the more data we have on the lead the better we can . Classify it and communicate with it in the future effectively but on the other hand there are . Data that not all leads provide without suspicion the most common example is the . Telephone number data that they usually only provide when the potential client expects a communication . For our part, for more information, telemarketing campaigns can be invasive so that . We recommend adding a time when the lead can be contacted although the largest . Problem we face in capturing phone numbers for leads is . The misuse of telemarketing by many sellers puts our . Potential future client on the defensive some email managers allow you to add simple forms for . Lead capture through simple but sufficient newsletters for leads . Which will score high in the scoring so they give good results in . Websites focused on content marketing and valuable content the list of . Tools to capture leads available is immense and new options are added every so often . With extras such as the use of AI in this way there are many possibilities . By choosing combinations of lead generation tools capable of leading you to success in little . Money but also the possibility of making a bad selection is high if you feel that . Lead capture and the subsequent management necessary to optimize the results of a . Marketing campaign are complex tasks or you cannot dedicate the time and resources that . They need you can delegate to adsalsa we are an agency specialized in lead generation and other . Marketing strategies bb and bc we help and advise companies so that you get better . Results with their campaigns by proposing specific techniques for each market niche and buyer persona . By laura bernal raquo raquo raquo what are the advantages of email marketing dark mode . C fil abencerrajes alicante spain telf telephone fax email infoadsalsacom online data offline data about . Us legal notice privacy policy adsalsa is social amp green by laura bernal raquo raquo . Raquo email marketing essential tool dark mode c fil abencerrajes alicante spain telf telephone fax .Email infoadsalsacom online data offline data about us legal notice privacy policy adsalsa is social . Amp green by laura bernal raquo raquo raquo take advantage of christmas to make your . Email campaigns even more successful modo oscuro c fil abencerrajes alicante spain telf telephone fax . Email infoadsalsacom online data offline data about us legal notice privacy policy adsalsa is social . Amp green by laura bernal raquo raquo raquo ways to improve your email marketing modo . Oscuro c fil abencerrajes alicante spain telf telephone fax email infoadsalsacom online data offline data . About us legal notice privacy policy adsalsa is social amp green by laura bernal raquo . Raquo raquo lead generation strategies that can raise your sales content modo oscuro c fil . Abencerrajes alicante spain telf telephone fax email infoadsalsacom online data offline data about us legal . Notice privacy policy adsalsa is social amp green by laura bernal raquo raquo raquo learn . How to successfully optimize the stages of inbound marketing inbound marketing is currently considered one . Of the most effective marketing strategies when it comes to capturing potential clients in a . Nonintrusive way for a specific business as a complex method of marketing inbound marketing consists . Of four phases or stages that are necessary to be optimized in order for the . Marketing strategy to be successful and to get satisfactory results from the beginning for that . Purpose at each of these stages different technological tools should be applied always having in . Mind that they should be handled in a combined way never independently because only this . Way it is possible to optimize the results modo oscuro c fil abencerrajes alicante spain . Telf telephone fax email infoadsalsacom online data offline data about us legal notice privacy policy . Adsalsa is social amp green by laura bernal raquo raquo raquo the beginning of telemarketing . Modo oscuro c fil abencerrajes alicante spain telf telephone fax email infoadsalsacom online data offline . Data about us legal notice privacy policy adsalsa is social amp green by laura bernal . Raquo raquo raquo metlife awarded for making the best telemarketing campaign in the event was . Held by contact center world where the best companies and campaigns of the telemarketing sector . Are chosen the insurer metlife in collaboration with teleperformance portugal won not one but two . Awards being best telemarketing campaign in the world and best telemarketing camping in emea europe . Middle east and africa in this means great news for adsalsa too as we are . Responsible for generating the leads used for those campaigns heres an interview with jorge conde . Rendeiro business development amp telemarketing manager of metlife congratulations on the award received what is . Your secret to achieve such success in your telemarketing campaigns our tips for sucess in .Partnership with teleperformance are nbsp can you tell us what the campaign was about customer . Acquisitionsales campaigns for several insurance products in life and accidental amp health products using telemarketing . Techniques why did you use telemarketing to promote it telemarketing is still a very interesting . Channel to distribute your products and in portugal we have a lot of expertise and . Experts on this activity actually portugal telemarketing and contact center activity could be an hub . For a lot of industries around the world take in consideration that when we talk . About telemarketing we refer to both outbound as well as inbound in awarding you the . Prizes the contact center world also highlighted the quality of your data how is such . A high quality captured building strong partnerships with our sponsors and external providers we now . Resort to a lot of lead generation trough the online channel in order to qualify . The lead and the customers needs before we call them this way we are also . Compliance with data protection laws since all of our campaigns are optin campaigns meaning that . The customer for each campaigns authorizes metlife to contact them modo oscuro c fil abencerrajes . Alicante spain telf telephone fax email infoadsalsacom online data offline data about us legal notice . Privacy policy adsalsa is social amp green adsalsa fr raquo raquo raquo conseils concernant le . Routage emailing pour augmenter vos ventes lapproche de nol nous souhaitons que ces suggestions vous . Seront dune grande utilit et si vous pensez que cela pourra aider vos contacts nhsitez . Pas et partagezle modo oscuro vous ne pouvez pas encore partir vrifiez ce que nous . Avons pour vous c fil abencerrajes alicante espagne telf tlphone fax email infoadsalsacom email marketing . Amp display lead generation sms marketing bases de donns drsquoemailing bases de donns sms base . De donnes pour faire du tlmarketing mentions lgales politique de privacite adsalsa is social amp . Green by laura bernal raquo raquo raquo now at adtech london we are now adtechlondon . Come by we are at stand modo oscuro c fil abencerrajes alicante spain telf telephone . Fax email infoadsalsacom online data offline data about us legal notice privacy policy adsalsa is . Social amp green by laura bernal raquo raquo raquo essential contents in email marketing modo . Oscuro c fil abencerrajes alicante spain telf telephone fax email infoadsalsacom online data offline data . About us legal notice privacy policy adsalsa is social amp green by laura bernal raquo . Raquo raquo suggestions to keep your sending lists clean modo oscuro c fil abencerrajes alicante . Spain telf telephone fax email infoadsalsacom online data offline data about us legal notice privacy . Policy adsalsa is social amp green por equipo adsalsa raquo raquo raquo qu es telemarketing . Y sus mejores tcnicas si te ha llamado la atencin el ttulo de este artculo .It is because you surely want to clear your doubts once and for all and be clear. What is when we try to explain what telemarketing consists of we must start from the. Base is a communication strategy with a clear objective to offer goods or services using. The telephone medium to try to increase the sales of a company of course and. As in any sales strategy there are advantages and disadvantages of telemarketing on the one hand. It must be taken into account that there are many people who are already tired of receiving. A large volume of calls from companies and this is why there will be. That select very well and carry out a strategy to capture their attention in. As for the advantages are varied is a way to advertise a product or service. To promote a promotion and allows direct communication with the potential client and by. Therefore you can advise him but as we have already seen you have to know very well. The characteristics of telemarketing and develop strategies to achieve success to start there will always be. That set some objectives then you have to prepare a script where it is presented very well. What is offered and have prepared the answers to all possible questions. Talking to the potential potential client in a clear and calm way almost like a friend. And finally you have to be prepared for the no because not everyone. The world will end up being interested in what is being offered what I know that. It will be interesting if we have chosen the target for telemarketing well and we get a. Not trying to improve the strategy and see where we fail content now that we know what. It is telemarketing and what it is for let’s look at the telemarketing strategies themselves. That is, how to get to capture potential clients and try to achieve sales. As with direct marketing strategies in general this is not always easy. And there are a series of steps and considerations that if we take them into account we can. They can help in the same way the best thing a company can do is always start. From a personal analysis to understand what your strengths are and exploit them and in . The case that a technique is not working see what is wrong . And try to modify it even when a plan is well defined with clear objectives . And the steps to follow may not give the expected results . It is important that we are always prepared for change and that we do not close ourselves off . Opportunity to grow and learn we must take into account that when we use telemarketing . The person who answers us cannot see us it is proven that a friendly look . A timely smile or even a handshake can generate trust and confidence . It is the basis of any sale that is attempted to be made through the telephone everything . This is simply eliminated does not exist being so you have to use the only one very well .Tool that we still have the voice there are even people who carry out . Courses to learn how to modulate your voice because it will not be just what is said that . Also but how it is transmitted we can do a very interesting exercise in this sense . And put ourselves in the place of the potential client if at the moment in which . We pick up the phone the interlocutor seems to us only a salesman what would we do because as a rule . General or hang up or apologize and say that we are not interested this happens because . The way in which they approach us is very cold the starting point . It has to be the same as that used in inbound marketing the seller by . Supposedly he tries to sell something but it is not appreciated in this way he is seen . To see almost as a person who looks after the interests of the client who is . Cares that he acts as a guide that resolves his possible doubts and in everything . This the tone of the voice is fundamental this is something that we have to apply . In any strategy that we are going to carry out because if we do not have a clear objective. Where we are going we will hardly be able to achieve it of course the objective that we have must. Be at least reasonable, that is to say, with the capabilities that it has. The company intends to reach a certain type of public always taking into account. The interests of this and a specific number of people within the fact of. That a fixed objective is set we cannot deny that it cannot be foreseen. The response that the other person may have as a general rule will have a. Series of responses prepared for almost any circumstance that may occur and we say almost. Because this will be achieved with experience and testing but there can always be. Exceptions the important thing is that without losing sight of the objective the person who is. Speaking is always capable of maintaining spontaneity sounding natural to the person with whom. That he speaks at the moment in which he is perceived as a mere salesman. The possibilities of achieving success will decrease to avoid this even if you have to talk about. Some defects will always be essential to be honest the seller will have a script where . The steps to follow are explained what is the objective how to modulate your voice . What types of answers to give and even how to digest the no but it is important to remember . That here the protagonist will never be the seller so much so that despite the fact that . It is true that he has to speak to transmit a message and try to . Arriving with a good or service is no less than that he must also know how to be . In silence when listening to the other person not only will he feel that what . He says also has value but he will be able to know where to continue that conversation one . Of the most common errors of those who do telemarketing in their beginnings is to start . To speak and leave almost no space to respond this happens because they have a script . Of the most internalized and clear objectives and up to there everything is fine but .Let’s not forget that you are not making a presentation, you are trying to . Sell and in addition to doing it without it seeming like that is happening, the idea would be more . Well, as if the potential client with a need x comes to be contacted to satisfy that . Need to listen to the problems he has and for the seller to tell him what . You can offer him so that this situation changes and improves if there is no listening by . On your part, if you do not stop for a moment to understand what is happening, two things will probably happen: there is not a dialogue but rather a monologue and that . The potential client does not feel understood or attended to and being like that it is difficult to . Closing the sale now that we know what telemarketing is in sales and how it is . You can use it would be interesting to explain that there are different types of telemarketing, we can talk about those . Which only serve to sell from those that try to generate leads from the outgoing ones . Which are those that are carried out from the call center of a company . From the incoming when the client is the one who contacts for a marketing action of . A simple collection of information to use later or a call to the . Action for example through a contest finally it is worth talking about the prices . That are handled in telemarketing in reality here we cannot set an amount because it will depend . Much of what is trying to be achieved and whether within the same . Company has qualified personnel to carry out this type of tasks but . It is so although at first it involves a disbursement this should be understood as an investment because . Leaving this type of work in the hands of an inexperienced person can produce just . The opposite effect of the desired one and once a bad image of . A company is very difficult to make people change their minds now that you already . You know what telemarketing is and its best techniques think about whether it is a good strategy for . Apply to your business gives adsalsa it raquo raquo raquo telemarketing il case delle nonprofit. Sono milioni le chiamate telefoniche effettuate ogni anno dal st jude childrens research hospital per . Close new donations and volontari unattivit that has allowed all the Americans to find and fund. It is necessary to continue in the search for a cure for childhood tumors. St jude hospital non lunico esempio negli ultimi anni always pi organizzazioni nonprofit hanno utilizzano. Il telemarketing per il proprio fundraising a conferma arriva anche della dma nonprofit federation che . Inserisce il telefunding tra le attivit di direct marketing pi efficaci para la raccolta fundi. Per chi vida de donations e non solo fundamentales reuscire a un trovare il canale giusto. Please come into contact with the potential beneficiaries and make it possible to decide whether to differ. The proposal itself is for all I possible to channel any donors infatti using the internet and the .Email but others still prefer to use the telephone feeling more comfortable with . Talking directly with the people to whom they choose to donate part of their money above all . In the nonprofit field, direct contact with the potential donor becomes fundamental. The aim is to make them feel important by involving them not only at the moment of the donation but also by inviting them. Also to be an active part of the life of the organization, telemarketing must therefore be based above all on . On the relationship with the donor and on the creation of a lasting relationship, the example still comes . Once from the St Jude Children’s Research Hospital which has well-established outbound programs from the classic . Fundraising to that of volunteers up to special offers for the most loyal donors . A complete service that goes well beyond simple fundraising in a dark way, Gran Va Marqus . Del tria Valencia Spain Via Roma Bresso Milan Italy Pi Rea My Phone Email MarketingAdsalsagroupit . Qualified databases for telemarketing SMS marketing Email Marketing Amp Display Information Terms and Conditions Information . Privacy from adsalsa it raquo raquo raquo adsalsa united towards the same goals always the . Last May the carrera de las empresas berunnker was held in valencia, a sporting event. Which invites companies and their workers with the aim of raising funds for local charities and charities, over 100 adsalsa runners participated in this exciting running event. Full of adrenaline and determination with the aim of being together, having fun and being able to reach . The pre-established finish line of km or km made the goal even more attractive. Even the well-deserved almuerzo once the route was completed, based on carbohydrates, sugars and . Lots and lots of beer which made it all even more captivating and fun even for . The less athletic members of the team, happiness, smiles, motivation and energy were the key words. Used during the race which was in fact much more than a simple sporting competition. It also represented an opportunity for colleagues who work remotely from over 100 locations to meet. Different and of over distinct nationalities in addition to having challenged their own limits The participants. They had the opportunity to collaborate as a team making new friends and establishing relationships not only. Professional also the CEO of the company who has always promoted the well-being of its employees participated. The race confirming once again how adsalsa is attentive to creating an environment. Of serene work and also supported by the quality of relationships between colleagues managers and different. Departments at adsalsa stimulating the construction of the group through inclusive and collaborative activities has always been. Fundamental and for this reason we were really happy to have participated in this race.With enthusiasm creativity and a winning team spirit these are key topics to achieve goals. Impossible watch the video of the day spent together dark way gran va marqus del tria. Valencia spain via roma bresso milan italy pi rea mi telefono email marketingadsalsagroupit qualified database. For telemarketing sms marketing email marketing amp display information terms and conditions privacy policy by. Adsalsa team raquo raquo raquo the necessary relationship between traditional and online trade nos. We meet in a little that stands out by vLive between the virtual world . And the traditional one since the beginnings of science fiction it has been assumed that the . Online was destined to end reality as we perceive it today in . Day some spoke of a hyperreality overlapping those true things even some Greek . Back in the years of the tonic warned us about a world of shadows that . We took it as the real perception without paying attention to its true model or essence however . Technology and its fruits do not have to necessarily affect negatively applied . To commerce can enhance the traditional model and not end it as in many . Cases it is said to combine offline and online commerce is necessary if we want to compete in . The mix is ​​the real force the need to acquire physical products causes the . Union of forces is very beneficial we can consume many services without physical support but sectors . Like the automobile, clothing, footwear need a physical transaction as minimal as . Not all the process can be done virtually unless we . We believe that downloading a photo of a sweater on our smartphone is the same as . Wearing a sample of it occurs in a new phenomenon that authoritative voices . They have coined as showrooming this term defines the action of a potential customer who . Visits a store sees a product that interests him and instead of buying it looks for . On the internet the cheapest place to buy it at that moment we witness a phenomenon . Unknown until now from our own store or thanks to our presentation of a product . The customer makes an online purchase from the competition we may believe that this is . An isolated case that occurs very occasionally but be very careful of . It gives much more than we think we can continue to ignore reality and think that . Online commerce harms offline commerce but this is a lie what really harms . Traditional commerce is not understanding that it needs its virtual extension and that the . Fight is played in both dimensions your lack of offlineonline game is what . It makes you lose punch against your contenders the physical presentation of the desired or desired object . It is as important in this world as in the other a maxim that works in . Both directions what is the use of presenting it well in a shop window if our competition . Wins on the net what is the use of presenting it well on the internet if our competition . Wins us in the shop window content by adsalsa team raquo raquo raquo I communication the . Communication continues to be one of the biggest victims in times of crisis many are the . Companies that in times of instability consider this department superfluous marketing and communication are two . Professional areas that must always go together and one should never doubt them . Without the other it can only result in poorly done work at the wrong time and without any .Meaning that is why it is so important that now in times when it seems that . Communication does not matter in general marketing and the take it by the hand and . Express the fact that without it you will not be able to achieve success let’s be . Honestly in most cases almost no worker has a clear idea of ​​. What people who work in a marketing and communication department do even . Many times it is considered a good thing that nobody knows and that many do not even . They sense that what really happens happens because someone was planning it and wanted . Reaching you let’s start from the basis that a project is started because someone . Has had an idea that project cannot go ahead without prior communication without . Well-defined marketing strategies and without communication throughout the process in . The duration of the project and if it lasts a lifetime you already know the answer . Marketing strategies are planned with good communication and that is so clear . That sometimes it is hard to admit that we have been wrong all our lives in reality is . That people think that everything that is not selling is superfluous reality . However, it cannot be more alien to such reasoning to do without your department of . Communication in times of crisis means that in a moment where you are having a bad time . You give up having a voice to communicate with your audience being unable to communicate in times . Dangerous is the most effective way to quickly pass to a better life to do without that . That can make them notice you among a great sea of ​​products or . Services that look alike does not sound like the smartest thing you will do in life . Get your act together communicate do not isolate yourself or you will be making it easy for failure is more . You must change the mentality you must put your entire company to communicate what you know how to do . What makes you stand out remember that your main asset is the workers show your cards show . To your cracks and send them to play a good one is to demonstrate what the . People who make up your company your message be clear this is my team the team . With which you will count if you decide to hire us in times of communication the crisis should not . Reduced but expanded excessive control over what we communicate is such a big mistake . How to communicate poorly give it shine plelo be careful set a strategy and establish a protocol . If you think it is necessary this does not mean that you cannot be flexible and supervise . Everything that happens manage the knowledge of your main driving force your first public . Workers must become your first allies your strongest statement of intent . This is not the time to stay silent it is the time to reach your . Client by adsalsa team raquo raquo raquo the laws of deliverability in email . Marketing delivery is the culminating moment of the message companies dedicated to looking for the .Best email marketing tools and they play it at this crucial moment we have created . We have taken care of the message and we have defined the recipients to achieve success without . However, all this work will go down the drain if we are not able to reach the . Inbox of our target all our efforts will have been worthless if not . We are able to get our message to that person who is interested in our . Brand our product or our service below we are going to present rules that you should . Attend to in order that it is not truncated due to a small . Technical fault deliverability is very important if we do not want to stay at the gates of heaven . Through these steps you can make the difference between sending emails and delivering . Emails something very useful to distinguish yourself from the competition and get your audience to have . The opportunity to listen to you the laws are content the messages that impose speed and urgency . The actions are the ones that work best to sell in the is a way . By promoting purchases based on breaking news and fostering the feeling of urgency, the fastest users are rewarded in this way it is avoided that they compare in other stores or leave it for later Christmas campaigns are one of the best times to use this type of communication since there is a deadline to deliver the gifts and the countdown has already begun for James Gurd owner of digital juggler these types of messages help the customer since they provide transparency about the existing stock so they can get an idea of ​​how long it can take to receive a product when there is no stock or some are about to run out. Tips for maximum effectiveness of messages and creating an impact on the user. Highlight the typography with bold and with a color that contrasts with the background and the aesthetics of the page so that it does not go unnoticed there are few units left get the. Yours before they run out to indicate the time left for an offer. Exclusive a discount or receive free or fast shipping can also be . Useful when there are products in stock click here to get this exclusive offer before . Hrs min a button that encourages customers to click it to buy the item . Discounted for a certain period of time this should be what I want now combined with . The sale price is still an effective sales tactic can be related or . Link to items of the same size or different color to indicate their availability item . In stock if you also include a countdown to say for how long also . Shipping is free you will make the message more attractive only one item left delivery . Free will end in days hours and seconds warns that other people have been looking at that . Product or have bought that item a few hours or minutes ago also indicating the number .Of stock that is still available the last user who bought this item was hours ago . The last user who was looking at this item was minutes ago that is to say an email . With the last products that are left in stock and also have an additional discount during . A certain period of time so that the conversion is greater, design a landing page . To take them directly to the offer page and that with a . Just one click they can make the transaction taking advantage of the special discount another option is to include . A code that can be inserted in the shopping cart with the latest promotion . Discount opportunity on the last items available until December it is about . Create together with the message of urgency expectation that makes the consumer impatient to discover which . It is the offer the discount for this case takes advantage of a special day during which . These products are discounted such as cyber monday or black friday only . Today’s mystery offer how much longer can you wait click here and discover the offer. Exclusive today Monday while users are viewing a product social messages may appear. That someone has made a purchase of that product this hotel has been booked. Sometimes in the last hours it can last an hour like happy hour during a. Black Friday Cyber ​​Monday a week white week if you make the purchase today. You save buy now before the offer expires who would win in a fight. Superman or batman there would surely be thousands of bets but the correct answer is none. Well unity is strength social media can not be treated like email. Marketing since they do not have the same function although there are people who insist on. This if your objective is to generate brand and engagement social networks will be the tool. Perfect because facebook instagram or twitter have an impressive impact on this topic is a. Way for them to get to know you little by little generate trust etc. a large part of the result. From a campaign is based on the quality of the data if you have a list . Of your own contacts it is good that you train it remember that the people with whom . You are going to contact must have given you their permission only with that you will have already won . Much another requirement is the segmentation a good way to get a database that meets . All these requirements is going to companies specialized in lead generation and database the effectiveness . From the technique of advertising via email has made different free products emerge . Or low cost ones that facilitate that any person can make a shipment in a way . Simple however having that capacity does not mean that one is qualified to carry out an . Carrying out an email marketing campaign today professionals have different types . Of offers tailored to the advertiser’s demand sending platforms email marketing services . Based on customer databases or own database whatever it is .Technique will always have better results if you have an account manager who looks after . Your interests and pursues to meet your objectives the results of our email marketing actions . Marketing are very important the opening the click the bounces the unsubscribes everything is relevant of . In any case we should not get lost in just one of these data the conversion and the . Achievement of objectives are more important than having fantastic data everything can be improved . Although we should never lose sight of the final objective which is the reason why . The one we carry out the campaign any other data will be important to optimize and get closer to . Saying that mobile technology means the end of email marketing seems quite exaggerated . Today mobile devices have proven to be an enhancer of effectiveness . Of email marketing the improvement in data rates and mobile devices have . Resulting in the increase of available receivers and the availability time of the . There are more and more people connected to their email hours in the world. First of all, what does cta mean? These acronyms give rise to the well-known call to action, which means to provoke an action in the user in email marketing. The cta is a button that draws attention to the message and. The objective of which is to be clicked to take it to the website to a form. And an endless number of different objectives, however, each user is a world, so. Not everyone interprets the same cta in an email, for example, our call to action can be a green button standing out in its environment, but there may be users who are more attracted to a gift box, the logo, which appears in the header, all the objects or images in your creativity can end up being interpreted as cta, since the cta in email marketing can be a button. A simple link or it may be just content and the cta can be a button. Action that involves offline attending an event or printing a discount coupon we must . Have some basic rules to get the most out of it so how do we optimize the cta . In our email marketing internet service providers isp use quality filters . Increasingly demanding so that it is increasingly difficult to reach the . Inbox of our target audience a new reality is presented to us and this . Presence is increasingly palpable we need the full complicity of the recipient isps are . Demanding and increasingly divert more emails to the spam inbox . That is why we must be alert the atispam filters of these isps can reject our . Shipments because many of the addresses to which they are directed are not valid if . A company sends emails to a high number of addresses that are considered invalid . The antispam filters will block the message and we will have failed in our work our communication is .Lose and few of the people considered our target audience will rescue the information from your . Spam inbox in order to prevent this from happening to you . We offer these three tips update your followers’ data may be constantly changing . Returnpath studies ensure that more than users change their email address . Every year check if there are bounces on your list study the hours it works . Better and the responses of your audience eliminate try to eliminate all the emails that are not . Are valid are worthless and can only bring you problems there are endless . Shipping platforms on the market any of them usually help you keep your list . Of shipments in perfect condition so you have two options or you play it yourself . Yourself or go to specialists whatever your decision keep one thing in mind . Respect for the recipient is essential clean the low hard bounces and take care of your . List this is the best way to get the best result by adsalsa team raquo . Raquo raquo basic objectives for your email content marketing relationship are . Many companies that create content strategies to achieve their benefits however . Many of them fail in the fulfillment or planning of said strategy the writing of . Contents is no nonsense and if it is done with a good strategy we assure you . That your company will reap good successes in this way it is essential to point out the basic objectives . That you must consider and meet if you want to create a successful content marketing content the first . Step that we must consider is how to get more traffic to your website obviously . Quality traffic that improves your organic positioning if we go further we must not forget . Measure said traffic because with tools such as we can measure things as simple but at the same time as useful and important as navigation time the bounce rate the . Origin of traffic behavior if you do not yet have a consolidated brand you should in the . If you already have a brand you should strive to reinforce that image many people are . Ask how because with originality and adding both value and quality to your followers I suppose . You know the saying a bird in the hand is worth two in the bush well . With this popular saying we can explain that you should generate an audience that is interested in . Your services and/or products that are not worth generating absurd traffic to which . They are not interested in anything you are offering them in short select and you will win . You should get your consumers to be part of the development in relation to your brand everything . About what we are commenting on is like a chain in which its gears must . To be placed little by little for this reason once we have traffic brand some potential clients . It is time to strengthen ties and make the experience even better .And the value of your brand the creativity of an email is very important once . We have managed to improve our opening through a good subject it is essential to have formed a message . That catches the receiver and tells him what we want to convey in a way . Clear and memorable if the subject of an email is responsible for the opening . The message is responsible for facilitating a good percentage of clicks we must convince the . Receiver to carry out a certain action sign up for an offer buy consult contact ask . More information for this it is essential to place a good call to action that helps us . To achieve that our purpose is successful and use content based on the audience . To which the message is directed these are the first principles to achieve conform . A good message for the campaigns of the increasing competition of this type . Communication forces us to improve all aspects of our business if we want to be . Among the outstanding companies the main problems of emails that are published today . Today they seek to satisfy the needs of the brand product this method presents the product well . Although it totally ignores the client it seeks to satisfy the ego of the writer agency in schools of . Journalism it is said that one must ask oneself for whom one writes both errors could be defined . As one only a bad approach the importance of a written communication that tries to seem . Relevant to the client cannot ignore the client that is something absurd to direct the contents . Towards the high task of satisfying the needs desires and dreams of our clients will . That these become followers this is the loyalty so fashionable lately until . The point of seeming that it has been invented by the online world the contents that . A client can value as positive are exclusive contents information on a common subject that . Make brandproduct and client find what you have in common with your client contents . Quality writing is not difficult to write well is something more complicated who writes your . Promotions offers and special discounts nobody is bitter about a sweet even if you do not go overboard . With commercial information it is about adding value later we will talk about the proportions . Useful information advertising that an email must have send our newsletter with a low frequency . It does not allow for loyalty the user completely forgets about us the most destination . It is likely that they will end up unsubscribing to this we must add that our list . Of sending becomes outdated because the people change their email address . Every year the lack of a continued relationship causes that contact to be lost permanently . Very often the opposite case is to launch a newsletter with too high a frequency we run .The risk of tiring our recipients and even annoying them, this can lead to our being unsubscribed. And even a complaint for abuse changing the image over and over again is not. Too good the main problems are the damage to the brand image and the. Danger of playing too much with spam filters the first problem causes our. Subscribers do not identify us easily and therefore do not conceive an image about us. As for the second problem we run the risk of falling into spam or being. Doing a thousand tests every time we want to launch a campaign turning the simple task of. Sending a newsletter into a real journey through the desert can complicate the simple or. Making the complicated simple what do you think is more profitable for your company despite. Of its similarity it does not have as much to do with frequency as we have to assume. When we talk about regularity we refer to planning we have to accustom the subscriber to it. You have to wait for our communication if we send the day we send the and if it is all . Tuesdays is all on Tuesdays this periodicity is very useful to get us . Follow you can remember some television series that would continually change time and day of . The week and that has lasted something on the grid the lack of regularity is the . Perfect medicine to end the fan phenomenon is non-negotiable if we want to make it work . Sending newsletters because it is time is another of the practices that are repeated the . Time comes the day and we are still thinking about what to say the solution send any . Bad thing horrible it is necessary to plan we cannot waste a potential like the one that we . Give our newsletter because we have not wanted to program we need three types of objectives one to . Short term every month one medium term every or months and one long term . Term every year if we do not have reasons to do something why do we do it in . Definitively the writing of content either for a website or for a strategy of . Email marketing is essential to achieve success in your work by adsalsa team raquo . Raquo raquo the top to succeed with your ecommerce the growth of purchases to . Through the online store is something unstoppable for this reason the businesses need to get up to date and be very attentive to the demands tastes and preferences of their clients by . Therefore it has to adapt to them if they really want to grow and achieve a . Successful business model content there are several tools that we must control so that our . Electronic commerce progresses little by little the conversion that the sale generates is fascinating . Crusade surely in some ecommerce works more than in others however for example in . Fashion is a very useful tool for the consumer to observe a complete set of clothes . The shirt with the right pants with the perfect shoes and combined with accessories that .Loose garments which you may not even know how to combine to win over . A customer one of the essential tips in your electronic store is to make a . Brief description of the product you can even go further and write down a recipe if it is . It is about food or a lookbook if we are in the world of fashion since . People have always relied on what others think that is why it is . It is very important to let your customers rate the products you offer for future buyers . There are different and very useful ways to provide such an assessment on the one hand the filter . Of the product by positioning the product with rating stars as if it were a hotel the more . Stars the better and on the other hand the review leaving a space for the customer . Leave a brief assessment of what you thought of the hotel or the ease of . Assembly of a piece of furniture or an endless number of examples currently one of the tools that . Most drives conversion in advertising according to the saying a picture is worth a thousand . Words and for ecommerce it is true there are customers who are looking for something specific that they do not . They have time to browse the web that they are impatient so having a search engine . On the home page it will always help to improve conversion according to the latest studies the sales . And promotions are the tactics that convert the most however be careful the abuse of . Offers are harmful it can generate mistrust if the product is too discounted . In this way the ideal is to benefit a period of time from these promotions using for example flash sales but without abuse or excess the presence of your ecommerce in . Social networks are not a whim today it is an obligation one of . The toolsAnd promotions are the tactics that convert the most, however, be careful with the abuse of . Offers are harmful, it can generate distrust if the product is too discounted. In this way, the ideal is to benefit from a period of time from these promotions using . For example, flash sales, but without abuse or excess, the presence of your ecommerce in . Social networks are not a whim today, it is an obligation, one of . The toolsAnd promotions are the tactics that convert the most, however, be careful with the abuse of . Offers are harmful, it can generate distrust if the product is too discounted. In this way, the ideal is to benefit from a period of time from these promotions using . For example, flash sales, but without abuse or excess, the presence of your ecommerce in . Social networks are not a whim today, it is an obligation, one of . The toolsYou can increase sales by using live chat. Especially when you try to help customers with questions about the product or the method of purchase. Just like there are different tastes and colors, there are consumers who prefer to spend a little more but pay for the product once they receive it. One of the most popular payments by consumers is cash on delivery, however, it is also convenient. For example, PayPal for those who do not want to pay by card, having it. Everything under control helps you study what is going well and what is not. What is left over or what you are missing, thanks to analytics, you can measure the number of views, who visits what they visit, how long, having statistics and control is essential in a business, whether online or offline, email marketing is your great ally in an ecommerce to sell your products or services. With this tool, you can build customer loyalty. And offer them the best advantages, prices for your business, etc., in this way you will also create. A structured database of the type of customer that is related to your service . Or product and you can generate many segments to differentiate the tastes of each one without . Need on the other hand many questions that companies have about their customer data . Customers are answered by big data when structuring so much customer data . These can be shaped in any way that the company considers appropriate when performing this . Action certain problems can be detected that can be solved immediately so as not to damage the . Company reputation remember that times have changed and that setting up a business . Requires an important online part an ecommerce can give you the profitability you need to . Make your business a success nbsp by adsalsa team raquo raquo raquo advantages . To bet on co-registration one of the fundamental objectives of businesses is to create . A quality database with potential customers interested in our products talking about . Performance marketing there are several strategies that we can follow to achieve this goal today we . We will focus on one of the most forgotten, the co-registration for the most clueless, a co-registration. It is a registration generated through a first subscription to a service or offer. Explained through a simple example, it would be when Maria is interested in a photography course offered on the Internet and fills out a form with her data at . Next, Maria will see several checkboxes with other offers that may be of interest to her. Which are related to the first course, Maria can click on these other offers at . Those who are interested, we can say that thanks to a single web page we obtain registrations. Shared with which Maria will not have to fill out her data again. Well, she has already registered for the first course by adsalsa team raquo raquo raquo keys.To plan your content marketing strategy to plan one in the first thing we must . Think about is social networks blog groups specialized in the subject and of course in . That each of them we will have to dedicate the necessary time focusing on . Social networks must be noted that they are a great marketing channel but not . You have to do work in vain carrying social networks is an arduous task for . Some and define the actions the tactics and of course measuring is essential the networks . Social networks are great allies to find potential clients and quality traffic but . To do this you have to work on them daily and correctly the target to which . The content is directed is essential and of course the public that navigates in each . Social network will also vary in the social media strategy do not forget to listen to your . Audience and offer them what your managing social networks asks for takes time and dedication . And it is not enough with just one you have facebook twitter linkedin pinterest instagram and each of . They have a different audience and strategy, which is why . You have to plan in addition to the content and campaigns the time you dedicate to them . To social networks response time, thanks, shared links, etc., analyzing the results is . An essential task to make sure if the objectives are being achieved or not and if . It is not so, why study it hand in hand with measurement and analysis . You have to take into account the opportune or unexpected changes to adjust what is not . It provides a positive result, for example, there are times when a campaign works at . Through Facebook, however, on Twitter it does not offer conversions, investing in advertising on the . Social networks accelerate your growth, especially when you are starting out, since it increases your visibility . Content marketing is very different from other techniques, such as the one offered by . Immediate results, social media must be patient, because to see the results, it is . It takes more time, especially at the beginning, the results with content marketing will come . In steps relationship reputation and conversion with patience work and analyzing your campaigns you will get the . Expected results content there is no doubt about it one of the intentions of any community . Manager is to achieve viralization of the content published on social networks brands claim this . Mode attention to their values ​​their promotions etc the difficulty however lies in achieving . That these contents are shared the reality is that as the slogan of . An important brand the human being is unpredictable the most worked content and that is . Think of higher quality can be a fiasco while anything improvised and that . You would never think that it would get to anything gives better results of this however there are . Authentic cracks people who know what they do and how to do it to get to stand out in .A universe of countless attempts to attract the attention of internet users. They use search engines to navigate these almost one clicks on the first . Organic result and clicks on a link on the first page so that your page . It is on the first pages of google needs a good seo optimization in the light . From this data we can discuss without racking our brains too much the reason why . Digital marketing agencies are filling up with professionals who call themselves seos the . Position of a brand on the internet is increasingly important since this new . Medium is increasingly used and is positioned as the great means of mass communication of the century in view of this perspective we need someone to place us on the . First page of google and thus put us within reach of our target in . A globalized market it is essential to position ourselves as the first option of our target audience not . We can hide ourselves we must introduce ourselves to anyone who is interested in the sector to which . We dedicate ourselves content writers are beginning to channel their resources according to the . Needs of these professionals who increasingly need a greater flow of content every time it is . Easier to be penalized by a search engine or not meet all the required requirements . Nowadays it is necessary that a content is original and based on the . Parameters dictated by our positioning specialist in order to optimize the . Searches for that brand or product that we want to highlight and if we are still not convinced . Of the importance of this new agent of communication we should know that the . People who make a purchase look for information about the product or service in . Question have you seen what happens when you write terms related to your business on the internet we hope . That you are easily found because if you are not able to, your potential clients will not be able to do so either . Positioning and the work of an seo is essential today if we want . That our content takes relevance he is in charge of attracting traffic and . Copywriter depends on engaging the audience the relationship seoredactor is a new society that . It can make the difference for your content marketing to be a success or not . Nowadays we still find great figures of this art like john carlton jay abraham . And of course although somewhat further back in time claude hopkins if you are from . Those who think that content marketing can only aspire to branding . And that it is not the ideal tool to get sales you should read the book by . Hopkins scientific advertising in fact even if you think that editors can stick to the ultimate goal . Of advertising which is none other than selling you should still read this work . Teacher there is no more effective tool than the work of hopkins if we want to provide .To our texts of something else another unavoidable protagonist for a copywriter is david . Ogilvy in fact the online magazine direct marketing recently revealed to us the tricks of . This brilliant publicist through a very interesting article the most surprising copywriting keys of . David ogilvy this report is highly recommended reading when a writer faces . A blank page you suffer a kind of vertigo jay abraham one of the . Outstanding figures of current marketing advises us until you reverence and respect yourself . Yourself and the value you create for society or for others not . You will begin to discover and reap the wealth you deserve a call to . Confidence quite encouraging however if you are one of the difficult people to convince here you have . An interesting article to not go blank was published in wsinovamensolucionescom under the title . How can a copywriter avoid creativity blocks whatever it may be and even with these . Tricks nothing assures you that creativity will come to you because even if we try . Selling after all we only talk about writing to make us read . And even if it is possible to make us understand a good content marketing strategy . It is essential to boost your business many are the people who emphasize the importance of . This element in the world of current marketing this may not be so new . As they make us see then the content was already very important to achieve success through . Techniques such as email marketing however it is true that content marketing . It is reaching dimensions and utilities that go a step further content marketing has . Expanded its networks and right now it serves for something more than entertaining at this time . In the content departments work is done at very diverse and creative levels is a . Work that occupies from the classic loyalty to the lead generation one of the biggest . Problems that occur in a company when communicating is the choice . Of those contents how what where in what way and when we should communicate many companies . They have a really big problem when it comes to finding their voice although this does not . It should be so difficult all companies will have their corporate identity manual not in case . Not having it is a mistake we must know what image we want to project in the . Public what image we project and how to address our interlocutors to achieve our objectives even . Thus and according to the experience on the ground companies have ways of . Communicate curious one part of the company wants paternalism others are more practical stand out on . All those who want self-promotion but can self-promotion generate a benefit for a company . Occupy our communications our newsletter our social networks our blog web etc so that the . Others know what we do seems to be one of the great concerns of some of .Our colleagues and managers but is this really so important of course everything will also depend . On the sector and the idiosyncrasy of each company but generally let’s do a . Brief review of the first courses of a communication career who are the publics . In a company there are usually three public administration potential clients and employees that is to say . Two external and one internal once identified what can self-promotion bring to these . Publics it is to be assumed that external audiences care little about how handsome they . Let’s talk about potential clients and competition who are supposed to be . Prepared to check if it is true that we know there are countless companies that do . The same as you do content marketing must have quality and must . Differentiating ourselves must show that we know more than openly declaring it is presumable that if someone visits . Our website becomes a fan of our social network such or opens our newsletter now . You know what we do, wouldn’t it be better to stop wasting time. Explaining the obvious and focusing on making obvious what is not necessary to have explained. And be very careful with what we say because our clients, our public, will not forgive us for lying to them by adsalsa team raquo raquo raquo keys to a successful email campaign. Content marketing the first step to make your email marketing campaign a success you need to generate a quality database therefore patience because this process takes time users do not leave their data because you need to incentivize them and add value so that they in return provide you with their data just like you do. You must provide value when generating data you must provide value in your. Email campaign why do you send the user an email you need an excuse a. Very good excuse also very important the user receives hundreds of emails a day in their. Inbox why yours is special about automated email there are thousands. Of opinions for some it is good for others it is a horror but we bet on . Automated email since we see it useful and effective for example it is a good tool. To create emails based on user behavior or to make a summary of . The articles that have been consulted during the visit to the website etc is essential. Learn to identify those clients that show signs of withdrawal or abandonment such as . Not opening or not clicking for a long period of time to these users. You have to identify them and win them back to do this segment and prepare a different and striking strategy. For these users by adsalsa team raquo raquo raquo reasons to bet on email marketing. Although many find it difficult to recognize what it is, it is one of the most effective tools to create successful marketing strategies below we show reasons to bet on .For cheap email marketing the first reason is that email marketing has a low . Cost compared to other online and offline marketing strategies therefore the . Economic investment that must be made is minimal segmentation of the public to obtain greater effectiveness in . Emailing campaigns are possible if the database is segmented according to the . User to whom the campaign is directed a clear example is the basic segmentation by . Sex age geographic location interests etc. immediate email marketing is a fast tool already . Whether to get a sale fill out a form obtain records the conversion is observed in . Clear and immediate way direct means once the brand-user relationship has been strengthened is . Saying you already have the user’s permission to leave your email in their inbox . Entry the road is made email marketing becomes a direct channel for . Carry out all kinds of communications analysis capacity conversion analysis is the . Star factor of email marketing measuring the percentage of opening clicks unsubscribe is essential in . The daily work of an account manager knowing if the campaign was successful knowing how to rectify . And calculating the performance of a campaign will give you the key to continue investing is . Saying whether you are on the right track or not content is more than proven that the . Email marketing along with searches and sem is one of the main channels . Of sales for that reason we want to point out the basic trends that we cannot forget to . When planning and creating our email marketing strategy nbsp on the one hand . It is more than proven that the content of the emailing must be adapted to each user . Since it is the only way to achieve positive results however in addition to achieving . Positive results must be improved and this is achieved by building user loyalty and of course . Making them have good experiences on our site on the other hand we must not . Forget about new users there are two good tools to get new users with . A popup that although it is a somewhat aggressive tactic, its proven effectiveness as it helps improve the ratio of visits to registrations. The second tool is the social media and not all fans or followers know that you have a service. Email marketing and want to be up to date with news, promotions, etc. The latest trend is the basic one that must be taken into account when doing email marketing is the multichannel integration. This integration has to do with the coordination of content from different channels and offering a unified experience to the customer. In other words, we have the information about the user who visits, buys, and is interested in them. Therefore, we can present them with a fully personalized email and thus improve our conversions at the same time, just like the Three Wise Men. They bring presents, the king of advertising also offers us great benefits to our businesses.It is clear that no other medium is as powerful as email marketing are many. The advantages that we can obtain by doing so, however, there are important benefits that are the ones that give greatness to this advertising medium the first advantage is that email . Marketing is capable of segmenting not all your clients have the same tastes, interests and . Hobbies that is why it is so important to make emailing campaigns adapted and segmented according to the . Adequate target the second advantage is that thanks to email marketing you can create advertising campaigns . With a minimum economic cost and it is capable of reaching a huge amount of . Users cheap and effective as the popular saying goes short and good twice . Good and as a last advantage email marketing allows you the possibility of measuring the . Effectiveness immediately when you do emailing campaigns your results are immediate and on time . Real which allows you the possibility of making changes and even improving your campaign . At the same time, of course, it also allows you to observe the evolution of your campaigns. With the maximum detail who opened, who clicked, where they clicked, there are several. Factors that we have to take into account if we want to create a successful email campaign. Marketing, however, today we are going to focus on one, the subject line, one of the. The factors that determine both the opening and the deliverability when talking about the. Subject line in email marketing, we must take into account the golden rules. If you want to entrust your email marketing to experts, get to know our service without obligation. Through which we comprehensively manage the entire email marketing process of the. Company at adsalsa we are international leaders and experts in email marketing with more than years of experience and presence in countries, our services are results-oriented and always aligned. With the strategy of our clients, email marketing communications or messages, no matter how good the content, may not be accepted by users and they may request to be given. By unsubscribing in each shipment you can control the openings, the leads or the number . Of complaints among many other things it is completely normal that our users are no longer . Interested in our emails is not something that can be remedied but it can be reduced understand . The reason why users want to unsubscribe is recommended that . When a user wants to unsubscribe, they are asked the reason why . They want to do it this way, it is verified that the emails arrive correctly and if . They find the content of the same interesting the most common reason why the . Users unsubscribe is because they receive many messages in bulk or . Because they see the irrelevant content, so a great opportunity to obtain information about your . Subscribers is through a preference center with the aim of offering the .Possibility of updating your data, indicating your topics of interest and the frequency of the . Sendings among other things respect the rules doing things right does not cost anything and . That is why when launching an email marketing campaign there are . That respecting a series of rules in order not to make mistakes you have to make an effort to create . Good content create an interesting email marketing program to prevent . Users want to unsubscribe for this you must know them well and dedicate time to . These actions to offer them what really interests them by adsalsa team raquo raquo raquo . Keys and much more about the big data revolution when talking about . Of big data we can affirm that it is a large set of structured data that gives . Every day businesses receive without any type of specified characteristic is a structuring of . Data based on massive but segmented content in reality the amount of data does not . It is the most important thing but that this data is of good quality that is to say the . Big data is what each business company etc does with that data such as . Organizes and what is the procedure that it performs with them in the end requires a . Learning in which ideas are obtained to improve decisions and strategies of . A business we can define big data as computer systems based on the accumulation at . Large scale data and the procedures used to identify recurring patterns within . Those data if we want to specify more in the term we must know that the size . Complexity and speed of growth of big data makes it difficult to capture or analyze data . Through conventional platforms such as relational databases and conventional statistics within a time . Determined to be useful to be considered big data currently refers to . Data sets ranging from terabytes to several petabytes a figure that continues to change . Over time for big data to be effective data must be combined . Structured in platforms such as crm so you have everything together and well stored but knowing . User by user the interests that you have or reject in this way with a simple . Query you have packages of all kinds to work or sell very complete and segmented all . These well-structured packages that make up big data are databases content thanks . Big data answers many questions that companies have big data is . Say it provides a point of reference when structuring so much data these can . Be molded in any way that the company considers appropriate when performing this action is . They can detect certain problems that can be solved immediately so as not to damage the reputation of . The company also thanks to the analysis of big data data is used and used . To identify new opportunities if this procedure is done correctly companies obtain benefits already .Be it with more efficient operations, higher profits and happier customers, among its benefits are . Big data goes beyond predictive data analysis, this tool manages a . Large amount of massive data to obtain knowledge and make predictions, we can say that . Big data helps companies create on-demand services bbdd any business . Online needs bbdd because as the Americans say the money is in the list . The money is in the database but we really know how to work the bbdd to . That it brings us benefits my experience says that not for a single reason the lack . Of strategy the lack of strategy or foresight is the main mistake that many . Entrepreneurs, entrepreneurs and not so entrepreneurs who decide to launch their ecommerce to the online world because . In most cases their only strategy is to capture the largest number of . Addresses possible without first thinking about such important details as target acquisition volumes management . Of the database and shipping tools the target is the way to . Which we want to direct our sales segmenting a correct target will be essential to achieve success. Sales hence the importance of the choice to make a good choice of the target. Sex age geographic area socioeconomic level etc it is very important to know the product and have. Very clear the user profile to whom we want to address once we have the profile. Of well defined user we will have a lot of ground advanced and we can move to the next level the. Acquisition I am in favor of going step by step to generate quality databases. And to measure everything measurable let’s forget about big data and start with small. Data we go step by step getting to know our users knowing what they want what. They buy the hour of highest conversion the hour of lowest conversion in short let’s study the. Behavior of our users for this we will surely have to change along the way creatives redefine. A better target objective etc making mistakes also enters into the plan hence the. Insistence on small data and gradually segmenting that is the key. Segmenting our database will be the key to making our promotional newsletters. A success and also of our updates on facebook twitter linkedin instagram pinterest if we get. Having a well segmented database the user will receive exclusively that for which he has shown. Interest thus increasing our conversion sales another important point is the frequency of sending. Of the newsletter for this it is advisable that we ask ourselves if our ecommerce has the. Sufficient variety of products daily promotions to launch daily surely the answer will be negative. So let’s not make the mistake of wanting to send weekly newsletters if. The content throughout the week is going to be the same better to send weekly and.With quality content to enter or not to enter the inbox that is the . Question email servers increasingly put more restrictions on us when it comes to . Opening the doors to their inboxes so getting access to the . Inbox of our users is not an easy task entering the inbox is essential . Therefore we will have to choose a trustworthy tool that gives us some . Reasonable opening guarantees sending tools there are many more expensive and others more . Cheap we could talk about this until eternity as a recommendation from adsalsa we use doctor sender . Tool that to date has given us very good results but there are many . More platforms on the market like egoi mailchimp benchmark today the database marketing . For a company it is the center of its sales strategy which means that . Through the database the company can obtain select information from the . Consumers sociodemographic data segmentation campaigns response management web analysis contests coupons and surveys services . Subscription or registration email marketing postal marketing etc having the big data well organized . We will be able to carry out a more effective structure and evolution of our databases . That is why a quality database managed properly can help us to . Obtain better results and in this way make us grow as a company in our sector choose . The most appropriate channel to make your investment profitable choosing well the channel or channels that . Best suited to your needs is a key factor for our campaigns to have . Success in getting new customers the most used direct marketing channels are email . Marketing telemarketing sms this will allow us to enrich our database and . Optimize the value of our clients with conversions personalize the content currently consumers are . More demanding than ever for this reason it is more difficult for our relationship with them to be . In the long term, a database with personalized content can help us establish a . Bilateral communication with our clients to promote their loyalty, and one way to ensure that . Our clients do not abandon us is to give each one a status and reward their . Loyalty with privileges as they go up a level update and clean the database . Data the more you update your database, the higher the quality of the contacts will be in . In this sense, it is very important to give users the possibility to unsubscribe . At any time so as not to send our offers to people who are not interested . In them and in this way focus our efforts on those who may be consumers . Potential consumers of our product or service segment the target databases allow us to segment . Our campaigns like never before by segmenting the database according to the tastes and preferences of .Consumers messages will only be sent to people who really want to buy your . Product or service so you will get a higher conversion rate analyze . The information the implementation of actions using databases is a source . Of very valuable information since if we use analysis programs associated with our database . We can learn from our consumers and consider actions that are increasingly adapted to . Their interests this can also contribute to solving problems answering our questions and helping us . To make decisions in our company using predictive models using predictive models is easier . Distinguishing consumer behavior to develop strategies with which we will have more probability . To get a response ultimately a good database will give us an advantage with . Regarding the competition in our sector thus contributing to increasing sales and . Obtaining more effective results let us be aware of what we do and before wanting to train ourselves . A large database we have all these points well studied so that later the . Results are as expected the world of the internet allows us to measure everything at the moment by . So let’s take advantage of it by adsalsa team raquo raquo raquo the success of an online strategy . It is achieved with good prior planning whatever type of business you have sure . That your only objective is to increase online sales and what is more important . Gain visibility to make those sales a reality for this you have to be clear about the strategies . And focus on the one that best suits your business digital marketing is supported . In a series of unique concepts that make success possible when implementing the strategy . More appropriate for its part is a way to further build customer loyalty . Because in addition to offering all the news you can know the number of people who . Have opened the email how many have clicked and how many have converted the also have . A very important role since its purpose is not to sell but . That of the followers actively participating with the profiles and that they end up visiting the . The most used websites and those that achieve the most results are Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn. The order of importance depends on the sector and type of business. Once you have all these points clear, it is time to plan your strategy in the most correct way with fixed keys. The target audience you want to target is very important since it is the one that will indirectly define the development of a digital marketing campaign will give you the clues to develop the ways and means by which the campaign should be carried out. Always with a language that is Colloquial and friendly. A previous study of the same will let you know how to act when you have. After analyzing these data, what you have to define is what your company wants to convey.And how to satisfy customers for this you have to know if you want to increase presence. Online increase web traffic or increase sales once you have it. Everything clear analyzed and ready you simply have to give value to your specific objectives for. That they are measurable achievable and relevant when digital marketing actions are working is. It is necessary to keep track to know its evolution and to be able to solve problems with it you can. Measure the results, the clicks, the visits to the website, the origin of the traffic, the. Time spent on the website in short if you want to develop a good strategy of. Digital marketing you only have to be clear about these steps to put them into practice correctly. In your ecommerce content a good active digital marketing plan updated and with strategies. Well planned is essential for the business objective of the company to develop. Successfully to achieve the objectives set to achieve differentiation from its competition and. Consequently increasing your sales is a key tool that requires planning and application. Of well-defined steps that we break down below, the most important point consists of . Defining the starting point by establishing the business model, the services or products that . Are offered and the public to which they are directed or target group, this provides an . Objective vision of the current situation of the business in the market and in front of the . Competition studying potential clients is important since it allows you to offer what they are looking for and . What they expect from the company as a brand knowing who you are addressing the gender . Age, studies, tastes, place of residence or purchasing power are . Data to take into account to be on the safe side equally important is knowing the competition . Especially when defining the product or positioning it in the market in front of . For companies in the sector, having defined objectives is essential in any strategy of . Business marketing, we must be clear about the goals we want to reach both in the short and long term, knowing where we are going and the actions we must take to . To achieve this, it is important that they are specific, realistic, achievable, relevant objectives with a . Unrealistic time limit when setting them can lead to frustration . And discouragement define the strategies to be followed in our plan . Marketing is essential to achieve what we want, although they vary greatly depending on the type . Of business, the most important thing when establishing them is to take into account the objectives . That we have set and how to achieve their achievement, the ideal is to start by establishing . Of general actions to gradually add more specific ones, social networks . And blogs have become essential advertising tools to make known .What we offer to reach more customers and optimize search results. Email marketing, advertising, an updated and attractive website, or content marketing. Other key tools for business success are the more information you have. The easier it will be to establish objectives and launch appropriate actions. For your digital marketing plan to be a complete success from here on. A continuous process must be carried out to satisfy customers, which is. What is called engagement, a commitment that, if done well, will ensure that. The user will interact with your business again if you follow them to the letter. These five steps and you also rely on digital marketing actions, social seo. Media, email marketing, etc. You will get many more leads and a more precise optimization of your. Strategy by adsalsa team raquo raquo raquo things you should not forget in your marketing. Content marketing is very important when it comes to carrying out. A positioning strategy is carried out, which is why good techniques are needed for some time now. Time has been talking about content as one of the most prominent elements of the positions of. Work as an online copywriter etc. are beginning to be highly valued in the sector, both. That more and more companies are investing in departments dedicated to content to clarify. These questions are almost impossible, we are talking about creative and non-scientific work, so it does not adhere to rules of nature that can be empirically verified. Noelleneumann already tried it with theories such as the spiral of silence as he also tried. The theory of the hypodermic needle supported by the studies of Lasswell and the. That the Nazi propaganda minister Goebbels himself drank his experiments on the influence of. The media vehicle used by advertising and propaganda are not conclusive. And they are totally outdated with the appearance of the Internet, however we can try to answer. Small questions according to what has already been written on the subject so we can venture that . Contents serve to generate trust in the userclient improve the relationship with our target . And attract new clients through the mythical viral power of the internet and its networks . Social here we leave you tips to achieve these goals to finish we leave you one last . Note who can be the right person to write content what skills should the . Answer is simple that it is easier to teach a good economist to write or . Teach economics to a good writer as you answer this question you will have your . Answer all this must be carried out following a good defined by a . Department specialist in reaching the largest possible audience by adsalsa team raquo raquo raquo how . Recover your sales with email marketing tired of seeing how your users abandon their basket .You don’t know how to recover those sales, abandoned carts are not a loss. If you know how to deal with them, then thanks to them we can know who your client is and. What product they are interested in, we are going to teach you how to make an email campaign. Marketing here are a series of tips that can help you recover sales. From those abandoned baskets, thanks to if we follow these tips we can recover sales and get. Take advantage of those abandoned carts, everything is possible. In addition, we are going to teach you how to do. Good campaigns depending on the event being celebrated and the time of year in which. That there is content, the importance of a good email marketing campaign is indisputable. For the success of any business, one of the pillars for that success is the. Called the acquisition of potential clients likely to become authentic clients, the longer the better. Also in this important function of digital marketing, email is essential to achieve. That by generating each lead we consolidate the initial curiosity until achieving true interest in a product . Or service taking advantage of the enormous potential of email marketing means being aware of the . Most interesting periods those in which the incidence of emails results in greater . Strategic benefit undoubtedly Christmas is one of those unique moments desired by all the . Consumerism soars and through a good one with the sending of emails to . Our contacts we find an excellent opportunity to increase benefits the occasion is well worth considering . A strategy months in advance is essential to design a good Christmas calendar that includes . The most important dates the ideal is not to exceed the second half of November to . Take advantage of the traditional days of Christmas New Year or Three Kings Day and Black Friday . Or Cyber ​​Monday defining an objective and choosing the type of campaign are steps . Prior and essential to the launch of the same a well-directed lead generation strategy . It involves a design that contemplates delivering the right message to the right person comes into . I play a variable such as segmentation effective ingredient to capture leads with true qualification through . Email marketing geographic location age gender or very specific interests allow . An ideal personalization to amplify the power of our emails and that they do not . End up so frequently in the spam tray in any case after having chosen . The campaign originality and creativity will be very differentiating and determining factors for the success of . Taking care of spelling and offering optimized content is also essential to not . Falling into the networks of antispam filters experts affirm that the chances of . That the email is opened depends on the first impression the ideal is a message .Concise, short and captivating, it is important to get to the point and avoid words like . Promotion, free offer and many others that can be included in the body of the message . And of course we must not forget that currently many emails are opened directly from . A mobile device, therefore a responsive design is essential to ensure that we reach . All audiences, of course, we must have the possibility of measuring the . Effective results of the campaign, analyzing the work done is the only way to know . If we are moving in the right direction and preparing for the next campaign, the season of . Sales is one of the most anticipated for both consumers and companies . In the midst of the season of discounts and offers, let’s see some tips to take advantage of the boom of . Consumer with email marketing, it is clear that the email has to be adapted to . The reality of the consumer, in addition to being attractive and relevant so that the actions improve . Ongoing as practical advice, inform your recipient that they can select your email address . Email as secure and thus ensure that you receive your promotions campaigns newsletters as a top tip . The subject should be short no more than words as a suggestion is recommended from time to time . Time to create new accounts to perform the relevant email marketing tests by adsalsa team . Raquo raquo raquo rules to improve the opening of your email as we defend the artisans . Of the guild the examples is a tool that guarantees more real impacts than any other . Medium available today anyway things do not always go well many . Companies launch into emailing with their eyes completely blindfolded and without knowing well how . Doing things properly spam filters and the large amount of . Emails that today arrive in our inbox can make an . Excellent campaign end up in a place called spam mail and even in the trash . Without even having been read this would mean that your shipment has failed not . The receiver has been reached and therefore the conversion is impossible for this . Don’t happen adsalsa offers you the keys to a good subject these guidelines are necessary . If you want to carry out a proper email marketing campaign the subject is the . Key to the energy and skill that is deposited in it will depend largely . The success of the opening of the shipment the opening can increase by up to only . Improving the subject also influences other factors such as for example that the target is a . Well defined and limited universe but in general the opening in the sendings of . Email marketing depends largely on two factors sender and subject a good way to make sure . That we are really getting the subject right is to use an ab testing are carried out . Two tests with different subjects and the results are compared there are many opinions on this subject .But whatever the case, emailing is still one of the content techniques someone . It has been suggested to compare email marketing with art there are many people who know how to sing . Or dance but that does not mean that they are an artist one of the main elements . In email marketing it is the opening rate and this is where you can . Observe this comparison because for a dance or music show to take place and be successful it fundamentally needs preparation prior to the show we are talking about costumes rehearsals . Posters tickets and all this without mentioning the innovation and genius of the subject to be dealt with . With things put this way it must be very clear that an improvement in the opening rate will only be successful if the preparation of everything is taken into account . That surrounds it and this is the point where the confirmation keys come in . Of registration it is known that the registration confirmation slows down the registration of a user . However when the double optin is used it improves a lot since in addition . Having a cleaner database helps to have a bounce rate. A lower database is not the same as sending email marketing to your own. Database than to an external database in your own database. You must be very careful never to use aggressive subjects without crushing your client using. The same sender among others, however, if you are going to launch email marketing. To an external database you should be relatively aggressive, clever and even mischievous because. Those users do not know you and you need to arouse their interest. The subject line is evident. That the subject line is a fundamental aspect of email marketing, there are people who. They even obsess over these rates, however, a number is not the fundamental thing, but rather. The impact that the opening has with respect to the final conversion in terms of. Aggressive subject lines, it is obvious that the more aggressive, the higher the opening rate. You will have, but in the click and therefore in the final conversion, you will get worse results. On the other hand, it is very useful to carry out ab testing on several occasions. The test winner is the one you least expect segmentation is essential to understand that not. Everyone has the same interests so depending on the objective of your campaign. You will have to select the appropriate users, an example would be cosmetics if you want to sell. Cosmetics, specifically anti-wrinkle cream, your target will be women, but we can go further we can. Segment by sending the email only to those women of years and older who are. Those who will really be interested in said product and this occurs with all ages. Sex, work, travel, culture, the weather, the day and the time at which you launch. Your email is much more important than people think, there is no. Manual or a bible of email marketing to encourage opening, the response will only be you. The offer the experience and the different tests that you carry out to find out, however, always.You will get better results in the morning than in the late afternoon diversity . So that users do not get tired you should offer them something different continuously because otherwise they will not . It is worth opening the email in this way offers congratulations contests are used . And an endless number of ideas today we present one of the essential tools for . Your email marketing tactics test lists is something very simple and has . As an objective to ensure a high rate of deliverability when we send an advertising email in a massive way to email accounts we must have the approval of the filters of the . Main internet service providers or isps if our emails are rejected by accounts . Such as gmail outlookhotmail or yahoo we will surely be losing a large part of our shipments . You must study what types of emails are present in your databases . Of data once we have this data we must make a list with emails that . Include all the email services present and even those that are not think about . The viral maybe your contact wants to share your message once this list is made . We will use it to test our mailing on a small scale is a test . Final that will give us a limited and realistic result so you can predict how they will act . The antispam filters if you launch the mailing the advantages offered by test lists . They are by adsalsa team raquo raquo raquo how to make good calls to action in a . Email marketing campaign in the it is essential to use a series of strategies . To optimize the involvement of readers since if we manage to raise this consequently they will rise . Also our sales in this article we are going to talk about those techniques to carry out campaigns . Of email marketing with good effective calls to action that are based on proven statistics . And that has a visible effect on the impact of our commercial texts content the . Digital marketing is one of the most important tools when it comes to wanting to strengthen . Promote and position a brand the digital marketing strategy will allow you to have a plan . Of action that will be key to the growth of the company if you do not yet have . Of a digital marketing strategy it is time to leave everything you are doing . And start creating one but if you already have one you must put in place . All the procedures to promote your brand and achieve success when you want to execute . An action plan in one of the first questions that arise is how . Integrate email marketing into my strategy for this reason we present the main aspects . What you should put into practice to integrate emails into your digital marketing strategy . Landing pages are effective for sending a concise message and advertising a product . Specifically, it is one of the digital instruments that usually generates more subscribers in a .Non-invasive, therefore, it is one of the most striking inbound marketing strategies to win. Followers who want to obtain information about your business is one of the most practical ways. By integrating emails into your digital marketing strategy in this way, you can put in place procedures for the dissemination of important information for the company, offers, promotions, news. These will be the most important aspects that will be disseminated through emails, you can even generate cross-marketing strategies where, through buzz techniques or spreading the word, you can reward users who spread the information among their contacts and friends by offering incentives. And offers for people who decide to subscribe and receive email marketing periodically is another. Positive model that you should integrate into your marketing campaigns through and others. Media, you can offer access to exclusive information as well as the best news. And product offers, this is the most effective marketing strategy, customers or. Subscribers are always attracted to quality content a very recurrent problem within . Of email marketing is that many subscribers over time decide to unsubscribe . And not receive more emails for this reason it is advisable to keep fresh content novel . And attractive to customers in this way you can gain loyalty and even the . People will be tempted to share advertising content voluntarily direct marketing . Association dma assures that this is the average profits achieved by campaigns of . Email marketing these figures place email marketing as one of the marketing techniques with . More roi the from ancient times until the end of the twentieth century postal mail was . One of the most used ways to communicate its successor email has universalized . Even more written contact anywhere at any time is now affordable email . Electronic is the same as postal mail but provides greater convenience mobile devices have expanded . The field of action of email marketing against the belief that the . The future held bad times for email, the latest studies show us everything. Contrary to today, it can be said that mobile email marketing is very. Effective for its part, mail servers whose antispam filters were the main threat. For email marketing professionals, they are adapting to a practice that is used more and more every day. Everything suggests that little by little, it will be necessary to count on the collaboration of the. Service in question Gmail has already set up its inbox to separate personal messages from . Promotional messages and this is not all, since the same Google messaging service . It is responsible for discreetly placing advertising in email format, a practice that is . It has become fashionable whenever you are going to define a strategy to retain .Customers need to know at what point each one is in order to make a type . Sending or another by adsalsa team raquo raquo raquo tips to increase roi . In facebook ads it is proven that getting a good roi on facebook ads is not . An easy task at the same time many tools have been proliferating in the market and . Platforms that have helped us to know and analyze the actions of users clicks . Conversions likes fans comments shares zuckerberg’s company has been adding new tools to . Optimize advertisers’ results and make their investments safer one of the . Additions are custom audiences custom audiences enhance one of facebook’s main strengths . User segmentation and the ability to reach your target but what happens . If we don’t think of facebook advertising only focused on sales let’s not tear ourselves . Clothes before time what really happens is that when you click . In an ad on a social site is the first step towards a sale and . Consequently advertisers are undervaluing social advertising to one of the main . Brakes in advertising on Facebook is that only immediate conversions are considered . Instead of considering ads as an investment towards a final objective there are that . They can help you maximize roi and convert those potential clients into real clients content . So that you are developing a potential clients to achieve maximum success make sure . To know your target well what are their concerns tastes needs you can publish a . Ebook with practical advice a video announce the landing page of this through . Facebook ads and try to direct it towards your target if you already have a database . Of customer data you would be interested in showing the ads to a similar audience lookalike audience . Starting from your database facebook locates the users who are similar to the . That you already have remember you are through a social environment that of effectiveness . Google Adwords is based on buyer intent, that is, people who see your ads are interested in buying something. Facebook ads don’t work this way. We don’t know what people are thinking when they see your ads, so you have to get their attention. Here, you are rewarded by communicating quickly. You have a microsecond to awaken their interest. This is why contests and raffles with images work so well. Eye-catching and attractive, use short phrases and symbols that make reading easier. Try to make sure that these types of prizes are related to your business, otherwise they will be of little use. It will help you to attract users who are not potential buyers of yours, whether it is for the opening of a restaurant, conferences on a topic of interest that allow you to get to know your target audience better, taking into account their exact location and interests. Give free access.To promote a brand to consumers who have expressed prior interest however . The latest data reveals that of the users who follow a brand do so . To access free contests and prizes redenpositivecom only the fans who like a brand do so out of loyalty however this does not mean that they do not . Influence the most common ways to generate likes on Facebook pages is through . Exclusive offers and promotions and with voting applications and contests these tips will allow you to optimize the roi in your campaigns in and gradually configure . A database of users interested in your products and services you can gradually increase it . Progressively taking advantage of the potential of similar audiences so that your messages will have . More reach your messages will be more optimized and therefore you will be able to improve your roi . By adsalsa team raquo raquo raquo the sins in an ecommerce and causes of failure . Online today digital marketing has grown by leaps and bounds and this is shown by the . Statistics however not everyone is prepared to create their own business on the Internet there are already several ecommerce that have lost their bet since it has . Started the house from the roof because they have not followed some basic guidelines or . Because they have not wanted to be advised by experts in the sector there are many advantages . Of creating your own ecommerce the most basic is that it is a business . Cheap that economically we do not have to bet heavily and it is also an easy business to . Manage the results can be seen in and with them you can better optimize the . Web based on user preferences however there are fatal errors that . They make your sales not grow and the business begins to decline content not knowing . The world that surrounds commerce no matter how good you are or how good you are in business you need to know the online world to create your own business . Electronic you will have to know the tools you should use and where to move can be . Say that it is even a puzzle in which we have to complete . The pieces little by little do not establish a target you need an ideal client that you . Lead to success this is like friends better few but good in your . Ecommerce it is necessary to establish a target to plan your strategy for example if your business . It is cosmetics your ideal client will be the woman and you can create campaigns in relation . The type of woman to whom your product is directed in this case a . Anti-wrinkle cream would be for women over years to continue with the example not . Having an adequate web design in an ecommerce we are not interested in having the most . Spectacular design but something simple comfortable and easy to handle our primary objective is not that . Be pretty but that it converts for this reason we need a very basic design so that .People don’t get lost in the purchase not being responsive one of the sins . More serious is the responsive design today who does not navigate through . Your smartphone if you do not adapt your business to multichannel you are lost not having a presence in . Social networks social networks help a lot to create new followers and with . They new sales also you can not be present only in one of them because each . Social network we must treat it differently currently the most powerful are facebook twitter . And instagram but if your target is women where do you leave pinterest the network . Social most used by women not investing economically it is true that a not to loyalty . With your client the idea of ​​any business is not that a client generates a . Sale but that the client continually buys following the example of cosmetics . We would be interested that the client when the cream runs out buys from us again . In this way we must take care of our customers and build loyalty with them, this is achieved by treating them appropriately, giving special coupons, congratulating them on their birthday, small details that the customer appreciates. And it compensates you in your business today due to the rise of e-commerce, the. Smartphone etc. entrepreneurs trust that creating an online store is more than enough. For their sales to grow, however, the only result of that trust is the. Online failure the objective of any electronic commerce is the sale, neither spectacular designs nor. Interesting colors, the objective is that the user buys, therefore a simple and easy web page that encourages and at the same time facilitates the purchase is essential if you do not want to. Leading your online business to failure with the help of sales as a primary objective. You have to take into account the ease when buying on the one hand. Because you should not put obstacles in the way of the user to carry out a purchase process and. On the other hand, it is important that the customer has a satisfactory shopping experience with the. End of making other purchases becomes loyal and therefore brings you . Conversions there are several factors that intervene in the strategic plan here we will name some in times . Of crisis sales are not easy at all however there are people who have the . Gift of the good salesman although this does not eliminate the hard work that entails today we are going . To dedicate a few words to reveal falsehoods about this good salesman the good salesman must . Inform the client in detail the client now has all the information he needs in . The web page but it does not stop there but today we can . See the opinion of other people in relation to the product that interests us we even have . The possibility of knowing the references or recommendations of other consumers therefore what . Information the seller needs to offer his client because rather little the good salesman . Sells even a refrigerator to an Eskimo is not that it is a falsehood it is that .It is nonsense the good salesman is not interested in selling a refrigerator to an Eskimo. What would he gain from that sale the answer is nothing the good salesman knows that the . Success is in repetition or continuity let’s take for example a large company like . McDonald’s is not interested in selling millions of hamburgers one day a year but that its . Clients return to its establishment and day after day it gets loyal customers is for . This is why the good salesman is not interested in complicating himself too much in a . Almost impossible sale that will not make a profit the good salesman looks for sales . Easier and from which he can extract profitability continuity and always building loyalty with his . Clients the good salesman knows the sales techniques well a good salesman does not . He simply stays with the sales techniques that he has been able to be taught from outside but . That in addition to these techniques the good salesman knows that trust is essential for . Getting a sale that a customer decides to buy from you is because you have inspired him. The confidence he needed is more even if the seller does not have in his hands the. Best product on the market how can he sell it because in a very simple way the. Consumer does not buy the best product but the product that the customer considers best for. L at that particular moment but how has he chosen that specific product because. The know-how of the seller is more important than the best product on the market in short. Knowledge of sales techniques, knowing how to generate trust, motivation and. Hard work are the keys to success quoting lope de vega he spoke about. The art of making comedies because in the same way a salesman must know the. Art of making sales by adsalsa team raquo raquo raquo lead generation the techniques. More effective since always the owners of different businesses have focused only on obtaining. Higher conversion rates something that is very important because in the end it is the. What is the success of a company since conversions usually translate into . Money for a person to end up acquiring a service has to find the website . Appropriate and for this the vast majority of business owners invest money in . Advertising however there are ways to get more web traffic focusing directly on the . Generation of sales opportunities is a way to get a good one to those who . You can feed with advantages offers and in turn get conversions practically all the content . Marketing work that a web company performs aims to increase the . Leads and therefore the improvement of the conversion rate that will make . Business is viable however this is not a simple task so it is convenient . Keep in mind some important aspects understanding the above is easier to understand what is . The cro this is nothing more than the rate of those users who convert .In buyers or consumers of the website, that is, the concept that we defined above is . The gross number of users who register or follow the newsletter of the Company, while this second term refers to those who givethe jump and . They consume the products in a habitual way ultimately converting the generated lead into a . New client is something delicate for which a very specific strategy must be followed . Something for which we have the solution that you need at all times now that you already . You have an extensive database with a significant number of leads what is the . Next step to convert those contacts into sales the objective of lead nurturing is to establish . Personalized relationships with the leads so that they also obtain some benefit from each . Phase of the buyers journey in summary the strategies to generate leads are not enough by themselves . Alone to convert leads into sales you need to go a step further and collect . The data that allows you to design content strategies that generate value for your buyers . Person per team adsalsa raquo raquo raquo capture social leads with online marketing strategies . In this way, it stops being just a visitor to become a potential client . Capturing a lead means the set of actions that can be carried out to achieve your . Data content is any process that is directed to obtaining information of interest within the . Of the users who enter a web page are a fundamental part of the capture . Of leads when a project is carried out to introduce inbound marketing in a new . Campaign of a brand or company the phase of converting users to potential customers . It is very important since thanks to this step it is possible to obtain information such as the . Email and name of those people in order to later be able to offer them more and better information . About what you want to make known through email marketing or telemarketing . Having leads is considered one of the first steps that must be followed to . Achieve success in the start of a good digital marketing campaign since . They allow to make known the benefits of the brand or company and of course . Become their promoters not all the people who enter a website are . Clients since the traffic can be full of users who simply visit a website . Without showing any interest in what is offered, so we are going to determine two . Of the main characteristics that a lead must have, the best way to get leads . Interested in what a web page offers is easy, you just have to search . The most attractive way is here where creativity comes into play one of . The options is to present them with an interactive video with relevant information but above all that . Offer the concern of more relevant data another way is through ads . Facebook ads or in groups on social networks first things first we are going to decipher how . Lead capture is achieved we had previously reported that it is done through . Of the records left by visitors to a website specifically the address of . Email and some other contact information that they provide through a form .In this case it can be determined that the phrase the more the better is ideal since . That the more users leave their data the greater the chances of capturing them as customers . Loyalty to the brand in the most specific case of social leads are captured . Thanks to online marketing strategies on social networks such as Facebook one of . The top platforms since it can allow contact with potential buyers thanks to the . Groups or communities that are organized on many topics of interest can be reached . More people really interested today there are three important social networks in . Which depending on the reason for the brand or service can achieve the . Greater number of customers let’s see below how to use them in the best possible way with . A large number of subscribers worldwide this platform covers users of all . Ages interests and social strata so being able to carry out online marketing strategies aimed at . Capturing leads is an excellent idea the ideal is to start with the . Creating a campaign that is aimed at lead generation for that you should . Go to the power editor to the section to create a campaign and start the process . Of setting up ads on the fan page it is essential to make the points very clear . Relevant to said campaign after putting the information the determining point comes to . Time to shape the ads since it is here where they can be captured . Consumers will only be a matter of waiting for the interested parties to arrive and start downloading . Customer information through a rental list in order to be able to . Send them email marketing or carry out telemarketing with information about the brand or . Company that you want to present although it is one of the most modern social networks also . It is one of the most used especially to create advertising campaigns and attract potential customers . It is normally used by influencers and very required for the publication of ads if the . Intention is to create digital marketing strategies these first three proposals of social networks do not . They should be stopped from being taken into account since in the short term and in a . Very easy you can reach a greater number of potential clients and if you want to know . More this inboundcycle article will help you improve your knowledge on how to get good . Leads through social networks by adsalsa team raquo raquo raquo reaches the . Success using chatbots in an ecommerce what is a chatbot and all its advantages is . What you are going to see in this article is well known by everyone that one of the . Best ways to sell is through cyberspace on the internet there are a multitude of stores . Online that offer their products and services in the constant search to increase followers and . Loyal consumers this makes it increasingly difficult and necessary to implement strategies that .They allow the company to differentiate itself from its competitors by giving the consumer an experience . Of increasingly easier and more pleasant purchase with this and many other purposes comes . The chatbot tool which is gaining popularity daily and that seems . They will be fabulous sales and customer service assistants in the immediate future already . That are available hours a day for days a week now we will give you all . The clues so that you know what a chatbot is content you would like to know what it is . A chatbot is a software that emulates human interaction through a chat . In order to provide support and guide the customer towards a better experience of . Purchase within the best and most immediate responses to their needs as part of . A customer service strategy through the use of chatbots is possible . In a very simple and effective way so far one of the most common ways . Using them in an ecommerce consists of confirming the user’s purchase. Guiding them through the payment process and keeping them informed of the shipping process when sending them. Notices of compliance with each step but today it has been devised to extend its. Application as part of the strategies to increase the number of conversions in ecommerce. Through three specific uses, this type of bot has had a boom in. The world of are really effective and very useful based on the performance. Of the user on the web, the bot has the ability to show the user a. Series of products that are to their liking or interest, which it performs through. A series of questions or sequential actions until the customer finds what they want to purchase at that precise moment. These types of tools allow the customer to. Perform contextualized searches and in the process preserve the information from each user visit. To anticipate search preferences for future visits, all this makes it easier and. Improve the customer’s purchasing process while reducing the possibility of . This leaves the store without having acquired what he was looking for A customer has visited the . Store has consulted several of the available products and has placed many others in . The shopping cart but leaves the store without having completed the purchase . Of none of the selected items in these cases a bot could contact the customer . Through a message after a certain time perhaps one or two . Hours after the visit to show him again the products that he placed in the . Shopping cart but also to offer him a discount coupon if he decides to . Acquire them at that very moment these types of strategies have a high level of conversion by . Which are almost infallible when it comes to increasing sales in a way . Significantly the vast majority of people greatly value good attention as part of the .Process of purchasing a good or service, which applies not only to the material world but also to the virtual world, so it is not unreasonable to fine-tune techniques and strategies that are aimed at making the customer feel comfortable and satisfied on each occasion that they visit the online store, however, it is a fact that for small businesses it is difficult to maintain a department dedicated to the constant attention of its customers for the resolution of problems or to answer queries, which can be a problem at the time of maintaining high levels of user satisfaction, not to mention unpleasant experiences. These are the ones that cause the most comments and the ones that spread the fastest through the community. Virtual chatbots are then presented as a wonderful alternative to undertake this type of situation when programming them to be able to guide the user in resolving simple requests or, failing that, in the collection of information that will be useful. So that customer service staff already knows the situation before contacting . With the user there are several tools for implementing the use of chatbots that are . Compatible with various ecommerce platforms such as shopify bigcommerce woocommerce or magento among them are . They can mention facebook messenger and chatchampio if the online store works on any of the . Ecommerce platforms already mentioned you can associate your account with facebook so that the chatbot . Send messages to customers through facebook messenger the use of chatbots . Through the application of advertising campaigns on facebook ads is increasing . Where the most used strategy is to guide the user to their messenger with the . Purpose of accessing the information of their profile while providing them with . A discount coupon an ebook or some free download some of the most outstanding advantages of this type of advertising are the following in short if you already know what . It is a chatbot you will also know that technology offers greater and better opportunities every day. For small businesses to improve their visibility, attract customers and keep them well served. At any time if it has already become clear to you what a chatbot is you can use it. As an effective tool in your business by adsalsa team raquo raquo raquo how to make a. Good remarketing and retargeting to get leads on social networks the thirst to give position. A brand has transcended the reality of electronic commerce every day the. Techniques to satisfy the customer and achieve the desired loyalty this scenario is led by. Advanced strategies such as remarketing and retargeting have become the new alliance of all. Online business whose hard work is to attract more customers through seduction with. The sole purpose of optimizing your shopping experience in this post we will go further.From marketing we will define what remarketing and retargeting are, the new strategies how they both work. Concepts, their differences, influence on and everything you need to know to undertake. Any successful project content what is remarketing is a strategy that designs. Advertising campaigns for clients who have already visited a specific web page its objective. It is to attract potential clients who already know the product through various impacts. Personalized in order to offer them the opportunity to convert there is no doubt that the. Remarketing is the most direct means to attract the target client this strategy has the. Quality of optimizing profitability and raising the level of the company’s marketing plan. The ideal tool to carry out this strategy is google adwords basically consists of identifying. With a cookie to the user once they visit the site to which they then add. To a list of potential clients to finally carry out the advertising campaign the types. Of ads to attract customers are in conclusion remarketing works when users leave . The site without having performed the desired action which is usually the purchase . Connecting with them by keeping track of them when they browse other websites facebook and instagram . Retargeting works through the pixel which is nothing more than a code with . The power to notify the moment the customer accesses the site and registers . Your action twitter the most recommended for this platform are the campaigns on twitter ads . Due to its great power of segmentation of clients the three ways to use in an . Effectively the ads are through the lists web apps mobile youtube remarketing . On this platform it works by linking the company’s channel to the google account . Ads this formula has the function of forming lists of actions of the pinterest users . This platform that each time has a greater reception allows the personalization of cold audiences . Clidas through the ad panel this tool calculates the acceptance that the . Users have with the brand now that you know what remarketing and retargeting are and how . They work to carry out the best strategies start aiming high with your business by team . Adsalsa raquo raquo raquo how to change rich communication services to marketing strategies . Using marketing strategies in your company can generate very good results with the arrival . Of the famous text messaging applications the traditional ones this is why a . Group of operators in association with large technology companies such as developed what today . It is known as rich communication services rcs an update for sms that would change everything . Content as the saying goes the good son always comes home despite . That interactive messages like those available on whatsapp or facebook messenger .They allow all kinds of resources such as stickers, photos, videos and documents. Instant text messages never completely disappeared, in fact they were just waiting for the moment. Perfect for updating and becoming part of the range of for companies at that time. It has come from the hand of the rcs is an initiative of a group of companies. Of telecommunications and technology to create a series of communication services for operators based. In an ip multimedia subsystem or better known as ims, the proposal consists of adding. Different benefits similar to those that can be shared in messaging applications. Text but through sms this resource is proof of one of the best. Technologies for operators today and it is also a fantastic idea so that companies can. Continue with traditional communication with their customers but this time in a more. Effective it is no surprise that the change from sms to rich communication services is. Causing so much excitement among companies this technological proposal that has been developing since. He promises to continue using one of the most reliable and direct means with customers. Supported by technological enrichment, the operators who have been working on this project want to ensure that companies have a secure, dynamic tool at hand. And very attractive to users, that is why from now on we can say. That rcs is the successor to sms, but what are the most notable differences. Why is it expected to be better than traditional text messages below? A series of aspects that will make the difference with the new proposal will be detailed in. The world of mobile marketing in this same way, rich communication services also has. Many benefits it offers in terms of its application in marketing strategies in. Companies, one of them is that it is capable of increasing the opening rate. Of text messages up to a but not only for that reason is the interest of marketing enthusiasts in itself, text messaging has a. Great advantage for lead generation over other marketing strategies but with the . Arrival of rich communication services opportunities seem to increase and this is something that no . Company or individual should not take advantage of especially due to the low cost of production also using the . Rcs in marketing strategies by adsalsa team raquo raquo raquo lead management . To detect harmful leads false leads are a reality can restrict the . Monetary impact and harm a company’s campaign if it is not given the . Importance they deserve in this post we will show you how to detect fraudulent leads with the objective . Of carrying out a successful lead management that contributes to achieving the positioning of your .Project there are many inbound marketing strategies that must be used when starting a brand on the internet beyond the buyer persona and retargeting exists. A series of details that cannot be overlooked such as actions. Fraudulent content like all generating excellent content is key to attracting customers who visit the. Site with useful and free information is about using informative posts with the. In order to complement the brand’s offers, its objective is to get users to. Take action for that, it is recommended that the brand’s offer matches. What the ad invites has proven the power that it has as a medium. Direct to reach customers who have already become familiar with the company by. Being subscribed to this list has undoubtedly become an empire to promote. The company’s offers on these platforms have managed to get users to take the. Action that the brand proposes tools such as instagram twitter stories and the. Facebook links have been a great success carrying out ppc campaigns allows for a great . User traffic and this is recorded by google as a powerful search engine generating leads is achieved . Successfully also by applying referral marketing as more people know the . Brand the potential customers increase fraudulent leads originate in many ways although . It requires cost and effort it is a user who manipulates the usual way . Used for the capture of leads through deceptive practices this persistent reality is . It can easily be detected by applying certain techniques the objective is to obtain sources that allow the increase . Of potential clients with quality as an advertiser you must be careful to opt for costs . Cheap ones that can harm the reputation of the brand each prospect must be strictly aligned . To the objectives of the company the marketing campaigns need time and money the . Objective is to capture authentic and reliable clients through the respective form of the site the . Transparency in the system will prevent data alteration which will increase the opportunity of . Detect fraudulent leads and proceed to eliminate them by adsalsa team raquo raquo raquo flywheel . New way of doing marketing and improving sales every day marketing grows and . It is transformed if it were not for this evolution most of the companies that today . They do business thanks to the would not even exist luckily there will always be someone who sees more . There whose idea will substantially improve the way in which marketing works and how it is . They make sales on the internet flywheel was born as one of these ideas although from . From a strategy well known to all as it is a . More modern technique that improves the user experience and the loyalty of the same content .To understand a little more what it is and how it works, it is necessary to rethink the structure . Of the sales funnel since everyone knows how the philosophy of . Inbound marketing is a strategy that is divided between a beginning and an end the . Which consists of the following but what happens after that the process returns to . Starting something that can generate a high cost for the company in fact the creator . Of this new methodology who is none other than the ceo of . Hubspot brian halligan assured that attracting a new user can cost more money and effort . Than investing in an old client and that is when the flywheel structure comes in . Instead of being shaped like a funnel, it is represented by a graph in the form of . Circle which states that once customer loyalty is established, it is necessary . Start over to attract them again in this way the process feeds back and makes . That a convinced customer makes more than one purchase so the structure . It would be the following the differences that exist between the traditional sales funnel and the . Flywheel go beyond just the investment cost so when incorporating it . To the marketing strategies of the company it is important to take into account what are . The techniques that must be improved or replaced to achieve the best results some of . The most notable differences between these two are the following the funnel is designed to . Used only once literally works like a funnel the customer goes from one point . To another causing the company to have to strive to attract a greater number of . Visitors to meet expectations but in the case of applying the flywheel it does not matter . If few users are attracted since the purchase experience will be sought . Generated more than once thus achieving the objective of the campaigns in a . Faster and more profitable way when using the traditional method the company knows little or nothing . About your new user which makes it harder to attract them with a personalized campaign . But with the new methodology you already have a complete history about the client . They know what their preferences are and other important aspects that can be incredibly useful in . The marketing and sales process by having access to an unlimited sales process . The marketing team can focus on creating more creative and effective campaigns leaving aside the concern of attracting more visits and aiming more to delight something that is . Very positive since they have all the information they need about the client to . Create increasingly personalized content and promotions with high levels of conversion now well . Now you understand how the flywheel works in theory now it’s time to put it into practice it’s not just about turning the funnel into a circle it’s . Try to rethink all those strategies that are being used to make them increasingly .Effective to do this you can do the following finally since it is about . Of a wheel it is important to make sure that there is no type of friction that . Stop it that is to say perform certain actions that can make the client stop . Interact in the sales process for example if the company forces a client . To pay for a complete package friction is being applied and this is what there is . What to avoid by applying the flywheel method the client will never be forced but rather it will . Maintain fluid communication so that the user ends up making the purchase by adsalsa team . Raquo raquo raquo what is referral marketing and how can it help my business . One of the strategies that often goes unnoticed in the world of online marketing is . Referral marketing despite being one of those simple techniques that require . Very little investment does not mean that it cannot be highly effective in fact it can . Becoming the main reason why a brand becomes popular on the internet is . Good thing about this strategy is that it is not an organic way of getting . Customers is not just trying and seeing if it works is about ensuring that the . Business gets customers quickly and effectively supported by the most loyal customers and . In positive opinions content referral marketing is the art of promoting a company . And sell products through references and recommendations in this way the customer . Becomes the protagonist in the process since he will be in charge of sharing some experience of . Purchase and service to get your friends and family interested in the jargon . Digital marketing is known as word of mouth strategy is a methodology . Widely used customers trust more in businesses that have been recommended by their friends . Closer to implement it you do not need to cross your fingers and wait for the customer . The idea of ​​sharing your good opinion on social networks occurs to you . Motivate him one of the reasons why recommendations are so important and so useful. It is because people are naturally social many communicate especially to make known. Their ideas but especially their opinions it is a totally instinctive act to. Make your loved ones have an equally pleasant experience although it is also important. Mention that bad experiences are part of this process so by having. A good referral promotion can also follow up on negative opinions of. Some clients this helps minimize brand crises on the internet and take care of. Of all clients these strategies can also be part of the inbound marketing funnel. Or the flywheel to optimize conversion and delight customers. Other benefits of this technique are the following luckily when a business decides to implement.A strategy that includes referral marketing may already have some of the work done. Those clients who must be selected for the next promotional campaigns surely already have. A level of just giving them that little push to encourage them to. Being part of the company’s micro influencer team some strategies that can help. This is shown below the idea is that customers can be served. The hours of the day seven days a week in this way does not matter. At what time they make their request they should always have an immediate response it is not necessary. Hiring new employees to do shifts with the help of a chatbot can be enough. Viral content is the perfect opportunity to get very good references on the internet memes. For example, they are very effective emotional and viral content something that has made many companies can achieve unexpected fame although some extravagant idea can also be used. To impress the public the business can rely on tools such as google trends to find. All those trends that people are talking about at the moment of this . Many ideas can be used to make the brand more visible finally . You can use a referral program it is a very basic strategy in . The one that the business will motivate its customers to get friends who want to be part . There may be monetary compensation or some benefit in the products and . Services for example if a referral manages to get three friends they can have a discount . In some product there are also many other options that can better fit the . Needs and objectives of the company you just have to know how to choose by adsalsa team raquo . Raquo raquo digital marketing strategies for an effective ecommerce any digital marketing enthusiast knows that ecommerce is a very significant source of income on the internet not only . For the simple fact that it offers us an intuitive digital platform but also . It gives us the opportunity to put into practice some high-quality online marketing strategies . Performance that will incredibly improve the reputation of our brand as well as digital sales although . Sometimes it can be difficult to get an appropriate strategy that suits our needs . And the objectives of the campaigns is why below we are going to . Show a series of popular techniques that do work for all types of business . Content as well as the digital world is changing and evolving so are the . That is why it is very possible that the techniques that work very well in the . Currently may not be profitable for the future in these circumstances many factors are involved such as . They are the updates of the algorithms of the search engines and of course the new trends .But it never hurts to try something new and more effective to give it notoriety. Of our brand also if we are willing to adapt to new digital technologies we will be. Demonstrating to the sector that we are a worthy competition some of the most important aspects of. Digital marketing that we must take into account currently are the following but the techniques mentioned. In the previous section they are not the only ones that you should pay attention to in order to. Improve your business we already know that these must be adapted to the objectives of our campaigns. In this way we will guarantee that they are more effective and will yield positive results without. However, we must not forget that there is a great judge in the digital environment that is. Search engines in many cases Google and we must try to please its algorithm to. That it manages to position us in the place where our buyer persona can find us the first strategy. Of online marketing that we are going to describe in this list is one of those that. It is currently making more noise thanks to new technologies and virtual assistants such as. They are alexa siri or google home users are increasingly accustomed to . Perform voice searches and as darwin said adapt and survive for what it is . Time to transform our seo marketing strategies to meet the expectations of the . Voice searches but how do we do it very easy we just have to create quality content that gives timely answers to their questions literally questions is the most common and natural format that our buyer persona uses in their voice searches if we include . In our content questions that answer what where how and why we will surely attract . Many users who ask their virtual assistant things like where can I find a . Good restaurant why ebooks are better than books how should I use a . Mountain bike among others this strategy can be one of the most important of . The entire list because users are increasingly accustomed to performing . Searches through their mobile phones aside from some important data show that nearly . People who search for products or services from their smartphone are willing to . Buy so when optimizing our website for mobile we will not only be guaranteeing greater visibility for our company but we will also be aiming for a . Better sales rate the first thing we should do is the following the rich snippets . These are the data that can be added to our website on the . search results page these help us to have a more attractive appearance in the . Title of our content so buyer personas will be more willing to click on . Our option the rich snippets are those small ranking stars that are found right .Below the title, emojis and icons in the meta description, lists or bullet points. Which are displayed in the search engine, the subtitles linked to the sections of the content and. All that useful information that also pleases the Google algorithm a lot. Any user who. Makes a search on the Internet and finds a website that takes. More than seconds to load all the information will surely leave the page without thinking. Twice we have to take into account that people consider that they have too many options. Internet to sit and wait for a website to show you what you are looking for. We must also be aware that getting a user to click on. Our option is already an objective achieved but if we do not get our website. Load at the estimated speed everything will have been in vain so we must make sure that. That our website loads in seconds at most to do this we can request the. Help from a specialist SEO agency to take care of all those details. Technical although we can also take into account some suggestions to lighten our ecommerce some of . They can be the following modifying all this will not only give our users . A better browsing experience but can also be rewarded by search engines for . Position ourselves better and have greater visibility we know that customers love photographs . And videos that is why we take our time to upload a large number of . Images with different angles of our products showing all their features and how they are used . But sometimes this is not enough therefore it is important to accompany them with . A little text these will help us to introduce the keywords we need to . Improve our positioning as well as offer the user important information that will help them . Make their purchase decision in the descriptions of our products we must include the materials . Used the size of the product the available colors among others this is when we can add . A small review explaining what its advantages are we must not forget the price the possibility . Of shipping the discounts and current offers one of the most incredible advantages of the internet . It is the possibility of automating the websites to the maximum in this way it is not . Necessary that we should worry about the requests that come in after our working hours . So our client will feel satisfied by the immediate response and we do not . We stress about losing a potential client there are many ways to automate our to finish is . Necessary that we analyze all our results from time to time for that we can use to . Evaluate how many have been the visits to our website if the keywords are . Working if the speed change has been positive and thus we will know when we should improve .Our strategies modify or replace them with adsalsa team raquo raquo raquo the combination between inbound . Marketing and marketing automation we know that digital marketing is the set of virtual that . They complement each other to create an entire promotion system that makes our . Brands can go far on digital platforms although there are some strategies that work so well . Together that it is difficult to explain them separately although in this case it is necessary . Let us understand separately what is the essential part of marketing automation in our strategies . Of inbound marketing so that we understand what its importance is and how it can make some easier for us . Daily tasks let’s see some differences content inbound marketing is one of . Those philosophies that can be applied on their own to effectively promote our company . Although it is also true that supported by certain techniques can make our efforts . More profitable one of the things we pay most attention to is . Creating original content on our website and social networks to achieve an . Excellent position in internet search results is basically one of those strategies . Of marketing that works in levels the first is to attract the second stage is to capture . To the user we then go on to convert them and finally to retain them in this way we avoid harassing . To potential customers to attract them in a more natural way in this way many experts . They have made us aware that the best stage to apply automations is at the . Moment of capturing and converting our clients since it is the exact moment where . We will have to convince them that we are the best option in the market there is nothing . Better to give a good impression than a great fully automated communication channel now . Well since we know what all those benefits that these technologies can offer us to . Increase the performance of our business on the internet we must pay attention to what those are . Techniques that will help us implement marketing automation with greater precision by applying a tool . Of marketing adjusted to our needs and the objectives that we want to achieve in this . Form the most common methods to implement them are the following in this sense we can gather . All these methods at the time of streamlining and organizing all our work in the area . The good thing about marketing automation is that we can use calendars, control and . Monitoring to facilitate our tasks, for example on the Internet there are many marketing systems of . Automation that allows you to create groups and work teams, organize calendars and intelligent notifications and . Have a view of everything that is happening in our company from a single .Screen lastly many integrated digital marketing software also allow you to analyze the results in . Real time this is very important to evaluate especially a few minutes after sending . Our email campaigns as we will instantly realize their effectiveness . And we can quickly proceed to our next strategy by adsalsa team raquo raquo raquo how . Do google algorithms affect a web page or ecommerce google algorithm is . Difficult to understand how the internet works especially search engines since we are used to being on the . Other side of the screen simply as users that is why when for our . Ecommerce or web page we rarely realize that there are a series of parameters . That will determine how to position ourselves in the search results these are called algorithms currently the . That are developed by the giant google are the most advanced in fact they are updated . Every day which possibly makes it more difficult to know how they affect our web positioning . But that doesn’t mean we can’t have some clues to use them to our advantage. Content algorithm is a term as new as the internet according to the dictionary of the royal. Spanish Academy it is an ordered set of operations that allows us to find the answer. To a question if we realize it is exactly what google does every time. That we perform a search technically an algorithm is an automatic formula that gives answers to. Through computer processes for which we do not like theory very much we can say. Simply that an algorithm is a robot that processes all the information on the internet to. Show us exactly what we are looking for in fact it uses small spiders called crawlers that. Index the information to do web positioning but not only that also influence some. Important characteristics of the user such as their location the device they are using their preferences and. Search history over the days these characteristics are increasingly. Abundant and complex, not even the most prepared SEO experts have managed to decipher exactly which one. It is that formula that will help our companies to have a safe visualization. The updates of the algorithm are usually more than a year, Google is not interested in revealing its . Secrets after all this allows for a fairer market flow so . Small and large companies can compete in the same environment organically, although from . From time to time many professionals dedicated to SEO discover clues that can work and . They become a trend for that they do tests and experiments based on the structure of the search. Instant which includes the following process to make things simpler let’s see how . The algorithms that we use to promote our online store work we are not going to .Lying facing a change in Google’s algorithm is something rough, especially unpredictable, especially . Because a minimal change can affect our web positioning strategy completely and make . That our display rate decreases to zero, however, there are companies that face the . Algorithms very effectively, one of the main reasons is that they stay up to date. Both of all the news and clues that the search engine leaves before making the . Definitive change, the best way to face these updates is to make the appropriate changes. At the right time, for example in March, Google made a very basic update. Important where the traffic of some websites that focused on offering high-quality content improved, in this way the site was the greatest authority, they had more recognition. Likewise, those who did not have the necessary recognition for their efforts also began to notice results. Positive in this sense, there are some general aspects on which we must base ourselves to face . An update and take advantage of all its benefits, some of them are the following by team. Adsalsa raquo raquo raquo the importance of a good brand image for your company . The identification component of a company is to say its brand image and logo . They are of essential relevance for any commercial brand almost as much as the name . Brand image is what causes the first impression on the public . And what allows to capture the attention of people once seen is very . It may be identifiable again by its colors shapes and aesthetics as it has resulted . In any human group throughout history symbols and emblems are . Used to stand out and be noticed as an organization is what reaffirms its essence and . Its personality today people are able to quickly identify logos . Of the most recognized brands in the world just by seeing them without even reading their . Names this is why the first need of any startup is and should be . Achieve standing out and be remembered through its corporate image content the image of . Brand is the set of graphic resources that make up the includes the logo, typography, colors, and packaging of the products in terms of marketing is the basis from which a link is generated with the public and consumers is what is known as corporate branding before taking this step it is recommended to take into account and plan the corporate objective and mission these elements will become the roadmap of the brand of course that would be the first step is basically the first identity and image of the brand responsible for the first impression a logo is the vector that will lead to recognition as a unique and authentic brand it is recommended that the logo design be direct, minimalist and dynamic in this way a good logo design is facilitated.Printing and it is easy to remember although the color combinations depend on the primary concept . It is vital for the brand to maintain a homogeneous image ie that it is . Uniform both in the logo and in the design and identification of the packaging and others . Elements used in the advertising process to achieve assertiveness the use of colors that . Unconsciously induce or influence people’s reactions can be very useful is . What is known as corporate color psychology the objective is not only the . Attention but to create a link a connection that goes beyond an occasional purchase . One is considered as one that successfully established a bond of trust with its customers . And a continued position of establishment in the market is a recurring debate the methodology . Ideal for any company to achieve commercial success as if it were a . Magic recipe many factors influence chance one of them but in general it is very . Possible to create a very positive impact in the competitive world of global markets on . All in the collective impression of the public the following are the characteristics that stand out in . Any successful brand image the techniques of can be very effective especially . To make a new product known your approach that can be via email . Or cold calling can convert a significant number of the public into consumers of the . Product but you must be careful not to sell false expectations not all products are . For all people it is one of the main premises to take into account although . It is a bit redundant it is something that is often underestimated the correct choice of the target or . Public will guarantee an efficient investment in marketing that will be reflected in a . Significant increase in sales the technique of using a list of email addresses . To send promotions it should be used carefully so as not to provoke an adverse reaction in . The public is recommended to study the market beforehand to decide the ages and genders in . Those who the product could be useful beneficial and needed the latest trends for networks . Social networks involve viewers much more with dynamic questions surveys and hashtags the objective . Is that the same public speaks and promotes the product without realizing it a good . Management in social networks is much more efficient than an aggressive and invasive campaign of . By adsalsa team raquo raquo raquo what does big data mean for programmatic advertising . Programmatic advertising is part of those digital phenomena that were previously unthinkable in the . Today they have managed to position themselves as extraordinary advertising strategies to increase company sales . This is really what this automated purchasing process is about using the appropriate techniques .To reach the right users and thus convert them into potential customers, however, what . The role of big data in all this is precisely the purpose of this . Article to clarify the reader’s doubts about the importance of storing large . Volumes of data within programmatic advertising Let’s start this post by clarifying some important concepts . Content this is an automatic process that involves the purchase and sale of advertising and . That in this case advertisers buy people instead of advertising spaces, which . It means that users must pay for the people who use that space between . Both in companies it is well known how to develop the correct techniques to get the . Right client and that the message that you want to transmit reaches the receiver without distortions . This can be said to be a smarter way to advertise on the Internet . Because the investment made by the advertiser is more productive since it is done in a . More direct way with potential customers through ads related to the online user in this way . Advertising products has acquired many followers in recent years because the information is . It becomes relevant to users since it has to do with their purchasing interests . And not on the contrary it is an invasive or out of context advertising to what the potential client is really looking for without a doubt this display advertising model generates greater . Brand awareness this real time bidding process is carried out in microseconds and . It is closely related to big data since it involves the way in which millions of data are managed intelligently to unite supply and demand which . It allows brands to exercise greater control over their customers and in turn . Users can be informed at all times of the innovations of their favorite companies . In segmented advertising the intelligent analysis that is possible thanks to this system allows . To obtain relationships between data that at first glance may seem to have no elements in . Common but with the application of big data correlations and similar patterns are achieved . That serve to help business owners make the right decisions with the real . Time bidding is executed in real time and in an automated manner this bidding process . In real time it offers multiple benefits to users below some advantages will be described . Highlights our company is a specialist in results marketing for which they use the . Appropriate techniques and strategies to obtain a custom database created from . Intelligently and through the most advanced tools of this so-called lead generation allows . That companies develop actions to obtain potential clients since this process begins with . Attracting the attention of consumers who show interest in a product or service in .Specific in this sense our agency is specialized in creating a quality database. With a great capacity for segmentation to increase the chances of business success and. The conversion of links into the right clients is facilitated considering that advertising. Programmatic uses a system based entirely on algorithms to establish relationships between spaces. Available in online media and advertiser profile data we work with. With which they focus on the objectives of our clients to enhance their business of. In this way users will be able to receive advertising offers more in line with their tastes and. In real time while browsing which provides greater interaction between future clients. Potential and the company in question companies are experts in knowing variables of the. Users such as interests tastes gender social position location devices from which they connect and the. Preferred time to browse apart from defining the correct strategy the appropriate actions are developed. To achieve extraordinary results through tools and teams that create and optimize campaigns. Email and just as we get the conversion to the sale to be the most efficient. Possible in short, programmatic advertising is an online marketing resource that increases the. Potential clients of a company with subtlety and intelligently and precisely there are very. Good companies where they know very well how to work with big data and project a. Mark the precise target which will facilitate the business success of a product or service. By adsalsa team raquo raquo raquo importance of web design for your ecommerce for some time now, web pages stopped being just informative since their potential to. Selling and growing a brand digitally is impressive that is why. The web design of your ecommerce should not only show what you sell but also make it really sell at first it seems easy to make a website look. Good by including good quality images and pointing out the shopping cart clearly visible but. If you think the results are not as good as you expected maybe you should. Ask yourself what you need, don’t worry, because here you will discover the most important aspects of . Digital development of your ecommerce and how to improve it content to start it doesn’t matter if you already . You have a structured online store or are in the process of creating it, these keys will help you . To give a totally new twist to the objectives of your ecommerce you must take all these nuances into account, since this way you will see that the visualization of your brand will improve . And the number of sales will increase secondly, it is advisable to hire an expert . In web development and design, a true professional knows what your business needs and . He knows how to carry it out, and will also guarantee you the most optimal results and will focus .In creating something unique with respect to your competition these are the keys in the . That you should be guided when talking about visual structure is not just to achieve that it exists . A harmony of colors or that the elements are attractive but to create a journey . That leads the user to make a final purchase the main objective of this is . Get leads this is achieved with a logical and hierarchical navigation to make your . Lead generation is unstoppable it is important to think about the image of your brand and the . Type of user you are targeting so you will know if it is ideal to put discounts on . The header of the main page or if you should show the best-selling items in . Foreground seo positioning goes hand in hand with web design and . Development if you do it well you can be sure that you will achieve all your objectives seo . It is a set of techniques that you must apply so that google and other search engines . Position you in the first search results this includes keywords or key words speed . Loading content availability useful popularity on social networks if you have in . Take all this into account you will undoubtedly be on top against your competition you not only . It should look good from a computer screen it must also comply with all the . Characteristics of a responsive website that is to say that it can be seen well on all types . Of screens and devices this is important because now there are more users who enter . From their mobile to buy and you must ensure that their navigation is comfortable marketing . Content and the blog are essential when it comes to positioning your articles and . Multimedia content is especially liked by the Google algorithm so you must be . Aware of the trends that are giving more results today such as . Copywriting storytelling infographics among others it is also necessary that you share this content through . Email marketing and through is the best way to get the . Leads to find out about discounts offers and have valuable content finally the analysis . And measuring results is essential in the development of your online store now . That only then will you know that all those important changes in the appearance of the site are . Working if they are attracting more users and converting more if you are still not convinced that a good custom online design is all you need you should pay attention . Some advantages that will make you understand the importance of investing and working better in . Digital development to grow your online business some benefits are the following many . They wonder why designs do not attract people or why they simply . They do not click where I want well simply now you will know how to really . Web conversion is worked on in the trenches worldwide formerly they were recharged to the . Maximum the contents including the code however such overload makes the user is .Being constantly bombarded because it does not stop sending you completely useless and uninteresting information. Whether to sell or simply to have a more personal style or . Different from the rest of the websites hundreds of professionals already know all this and use . Many methodologies when it comes to not designing a frontend today that is . It is over and to start you only need fibonacci concepts and kiss philosophy basic aspects . As essentially conceptual that we overlook the brain recognizes the regions that at first sight we do not appreciate because everything has an order in nature and on our website . It will not be less we are going to build the elements with spaces so that everything has its . Air and with an order within the chaos that the brain will translate into visual comfort . Thus our user will be able to navigate without problems and we will be able to guide him through the channel that . We wanted with this simple fact of applying grids to the design we will achieve a truly . Fluid and structured with this we achieve the comfort to induce the user to where he wants. Go that he feels the need to explore all the web content without being subjected to. An anarchy of information and apparently structured content that lacks a relative visual order. The following is the kiss philosophy which means ltltkeep it simple stupidgtgt if I want to call. The attention a good green button will serve to capture it and nothing else I do not put for. Half banners preloads checkbox or buttons with movement or animations really loaded there is no need to. Reload things you have to be simple orderly and make the call to actions. Cta are clear and stand out above all with this we will achieve increase the conversion. Now you already read above a little about the advantages of seo for your. Ecommerce and achieve greater visibility in fact search engine optimization is so important that. You should apply it even if you have all the money in the world to pay for ads in the. Web design you can implement a large number of optimization strategies in fact that should . Be your premise from the beginning since if you design an ecommerce without thinking about . Positioning or capturing leads it will surely be a little more difficult for you to sell the . Responsive website is the living representation of this one of the reasons why . What google positions or not an online store is its availability for mobile screens this . It can be the main difference between your digital business and that of your competition to . Finalize it is important that you keep in mind that web design and seo optimization . They are always transforming and creating new trends so your ecommerce should not stay . Static if you update it constantly and pay attention to what your users want to see . In your online store it is certain that your sales will increase in just a few weeks by . Adsalsa team raquo raquo raquo importance of on page seo to be successful in your .Business to be successful in the digital world it is necessary to take into account some strategies. Keys to online marketing one of them is the on page seo although we believe that. We should not implement it due to lack of knowledge about it we should understand a little about its. Importance in the virtual purchasing process where most of the time it will be decisive. For a user to be interested in our website below we will learn some aspects. Important and we will see the most recommended tips to improve our positioning techniques content is. An optimization technique that we control from our website in the navigation process. Two factors participate our website and the search engine that positions us the on page seo. Page brings together a set of strategies that allows us to improve our organic positioning so we will have greater. Relevance when the user investigates something related to our company currently there are more than millions. Of websites on the internet we should not imagine how many our competition will be. But we must be sure that we will all be competing for the top spots on the first . Page of results of which the top will be the most coveted every time that . We implement new positioning strategies the search engines will have more reasons to position us in a place . Better so it is totally worth putting into practice the most important strategies of . Optimization if we do this heavy work for it will undoubtedly be beneficial for our business . Since we will be demonstrating that we are responsible and we want to participate in the digital dynamics correctly this . It is relevant since there are also negative techniques that can help us achieve better . Results but they are ephemeral apart from being penalized by google it is also fair to mention that . SEO is an indicator of what the user may be searching for this . We guarantee using the appropriate keywords something that we will see later in this post now . It is time for us to see what are the most important recommendations in seo optimization . And how to apply them to make our company a total success is the table that . Our title tag and a short description will be displayed on the results page. Content should include keywords from our website and other resources for . Improve your appearance such as rich snippets, rating stars, links, lists, emoticons, the address . Our website’s url is not only useful for classifying our content in a . Personal for google and the user are very useful for finding what they are looking for . So we must be specific and describe exactly what appears on the page but . With a short sentence using keywords and issuing articles these will be recognized under the abbreviation . Of header and the corresponding number hhh are tags that we use in .The html of our site to classify titles and subtitles in the content the best . Tip to use them correctly is to ensure that we have only one h on the entire page . And correctly structure the text according to the writing standards we must also label very well . The images in our html if we omit it is possible that the search engine interprets the . Format as an error and does not position us correctly if we optimize the size and number . Of pixels favor the speed of the site apart we must give them a file name . That describes what it shows in relation to the text since our platform will have a . Endless links we must classify them correctly in the case of internal links the . It is better to create a menu that allows the user to quickly get what they are looking for . On the other hand we must constantly control external links and label them as no follow in . In case we want to prevent Google from analyzing it for our positioning if our page . It does not load completely in less than seconds we will lose users and google will penalize us for . To speed this up we can use different plugins although it is also good to avoid files and formats of . Very heavy texts that is why we reduce the pixels and the size of the images for . Lastly we must adapt our website with a responsive design for the screens of devices . Mobiles currently google is concerned that users have the best browsing experience . On their mobiles if we do not have that same concern we will not position ourselves as we deserve the . Keywords kw or key words are an important part of the basis of an optimization strategy . Online marketing optimization in fact it is almost impossible to think that our business would have any . Success if we do not put them into practice since the key words are the method . That the user uses to communicate with google and that the same search engine uses to . Communicate with our website also in vice versa we must use them in the content of our . Website in the descriptions of our service or product in the blog articles . And even in the publications of our social networks the keywords will connect an entire ecosystem . Of web resources that strengthen our positioning but that does not mean that we should abuse them . They are most advisable to use them in the most natural way possible in . The texts to help us with that we can take a look at the following tips for . To finish we must keep in mind that the algorithm changes the way of indexing constantly by . That is why it is important that we are aware of the trends in seo on page seo . And online marketing strategies to meet the expectations of the search engine and the user for . Thus guaranteeing success on the internet by adsalsa team raquo raquo raquo sms marketing . Content continues to triumph there is no way that we will regret including the messages of .Text in our digital marketing strategies as we will gain a lot of benefits between . Which we can include improving our sales boosting our brand image as well as . Strengthening engagement with our customers are so many gains that it will become one . Of our favorite promotional resources therefore sms marketing holds great potential . Is sms marketing effective as a complement to other online marketing actions but it is . Untapped it can be very useful to retain and build loyalty of users captured with different . Lead generation techniques through mePersonalized messages that notify and create alerts and you have . Integrated sms into your strategy by adsalsa team raquo raquo raquo advantages of . Social networks to increase sales everyone talks about social networks many . They say they are essential for online promotions to increase the popularity of a brand . Manage a market community and but be true it is we can assure you of . That but for those who are still not convinced we have defined these advantages of . Social networks to increase sales and how to take advantage of them to be successful in content currently exist . Nearly one billion active users on the internet of which nearly millions do . Life in social networks these numbers are not surprising after all is . The way in which they relate to friends and family in their environment or . Outside of it we can say that it is a virtual space to connect in the way . More human is why it does not seem surprising to us that one of the techniques . Of marketing in social networks more popular is the word of mouth since it exists . The need to share any interesting publication with family or friends from there other . Advantages most valued by marketing teams in companies such as the possibility of . Go viral or get views in other types of market but to be more specific . Let’s see some of the best ways to take advantage of these advantages the main benefit of this . Type of marketing is that they increase our conversion rate this is essential if we want . Make more sales with the networks we can captivate our followers so that they are interested . For our products and services in a more casual way although we must also be up to date . So much so that most of the people who will visit our profile are looking for the . Perfect candidate to make a purchase so our task here will be to provide a means . Of conversion within reach of those interested to proceed with our sales strategies can . It will be to use a chatbot on Facebook or a subscription form on Twitter although these . They will be a great ally to improve our promotion and sales processes we cannot ignore some disadvantages that they entail although if we are aware of them most of the times we can avoid them or minimize their impact some of the most notable are the following finally digital marketing and social networks should always be one of the pillars of our promotion system it is good that we have a profile or an ecommerce but all our competition will also have one so it is necessary to know how to use them in a unique and original way to attract the attention of the masses for this we have to be aware of trends explore different niches in other social networks organize our schedules publication and do the proper analysis of campaign results and as a last tipIt is important to always keep the conversation active we must socialize and be part of our community. At most having an image of a friend rather than an authority is the best way. To connect with an audience in such a casual environment and achieve their preference of. Buy if you follow these advantages of social networks to the letter you will. We assure that your business will be successful by adsalsa team raquo raquo raquo make a good. Marketing strategy on instagram instagram stopped being just another social network a long time ago. Now we see that it is one of the main options for advertising to improve the image. Of a brand manage a community and sell that is why it is important that. Let’s learn how to make a good digital marketing strategy on instagram and take advantage of all its. Advantages in our business such as promoting products or services through instagram stories. Content along with facebook ig dominates the social sector on the internet for what it is. It is expected that advertising experts would not take long to test hundreds of. Techniques to attract the largest number of followers to instagram accounts but . We soon noticed that the main objective of an online marketing strategy is not to get . That the instagram profile looks nice with a high number of followers but . Getting most of those people to be part of our client list and . Prospects that is why when choosing digital marketing strategies . On instagram we must consider our objectives in accordance with the most popular trends in the . Network in this sense we can consider some of the following techniques some experts assure that . Videos are the most successful type of content format today without . However, in the photo or video social network, images continue to have greater relevance . With this we do not mean that we do not use videos at all since the truth . Is that implementing them in our strategy will be a plus in the dynamics of publication of . In this way we have that little more than the publications in ig are images the . The rest is divided into videos and carousel-type posts, however, it also . We must know that videos generate more interactions than the other two formats. These are data that we must take into account when carrying out our . Digital strategy, although text is crucial for promoting, it is increasingly less relevant in . Publications, users no longer want to have to press the see more button, so that a very careful line will be enough to be more successful in a study . From quintly on this social network, it is detailed that people who publish images without . Text can have interactions ranging from m followers to more than me the same . Previous study specifies that posts without hashtags have more interactions and this is .Of greater value to the algorithm as opposed to a post with hashtags which is . Commercial at first glance previously we would think that emojis were resources that we could use only . With a young audience however there are more and more opportunities that we have to . Approaching any audience with something as simple as emoticons we can reach numbers of . Interaction similar to hashtags with two or three elements however we must be sure . Of knowing what each emoticon means and how it is used we have many at hand . But we cannot use them without a reason another of the trends that is calling a lot . The attention in online marketing is to make publications on weekends the truth is . It is that it makes a lot of sense after all they are the days that our clients have . More time to be in although this does not mean that we should not do it the rest . Of the days we can still move our most important campaigns to the weekends . Important as promotions offers and contests creating a call to action thanks to ig . We can enter a more visual environment that will benefit us in many ways especially with . The help of the multiple functionalities and tools that the same social network contains the . Most recent are igtv and the featured stories the first is a section dedicated to . Videos and live broadcasts the second are ephemeral contents that disappear in hours to . To have an idea of ​​what the with this digital resource are let’s see this list . We can have a local positioning thanks to the possibility of adding the location to our . Publications we will reach more people around us which is very beneficial for our . Physical location we will have greater loyalty with the audience the social network allows us to connect more . Emotionally which causes millions of active users to feel more identified if you share content . Interesting it will always be easier to interact with the user and make sure that the captions . Of photo are important we will increase our visibility compared to other social networks users of . Instagram is more interested in business profiles on Instagram we will participate in campaigns with . Recognized influencers can help us increase the results of promotion and sales all the actions . Of marketing that we develop on ig must have a reason for being we will never publish a . Post without developing a content strategy well in this sense we can follow the following . Steps to establish objectives can be to increase the number of interactions or achieve visits to the site . Web from there determine the topics of the content we can have ideas from the comments . And suggestions from users as well as the topics in trend set the style . Of publication and the person in charge of it the aesthetics is very important the person in charge .You must know what the filters are, the tone of the text and the hashtags you are going to use. Create a published content calendar is a resource where you will establish the. Theme and publication date of each image or video after each campaign. We cannot forget to measure the results see how many people followed us how many reacted commented. Or wrote to us by dm measuring the results is the key to getting the most out of it. Take advantage of our online marketing strategies on Instagram you can also use others by team. Adsalsa raquo raquo raquo everything that online marketing strategies offer you despite. Online marketing emerged in the decade of the was with the arrival. Of the 21st century that this phenomenon took flight and its popularity does not seem to have any intentions. It could not be different to decline we are facing one of the most exact systems. To grow any company or service profitably that is why in adsalsa we. We have become specialists in this branch after more than years of experience that we. They have earned recognition as leaders in Europe but what is online marketing also known as . As digital marketing or marketing is nothing more than a previously planned and directed to . Through digital media such as the web and technology with the intention of marketing . Products or services that lead the company to a solid position in the market . Now it is not about sending campaigns through all digital channels to any . Public for online marketing to be effective it is necessary to establish a work plan . Precise and organized that is why at adsalsa we have established ourselves as leaders in service of . Lead generation one of the most important phases of online marketing through the . Which are those potential clients for your brand or service achieved this allows us to . Work based on public quality and not quantity establish a good plan . Of online marketing according to the objectives of your business is essential to achieve the . Success of commercial positioning and at adsalsa we specialize in customizing each strategy to measure. Of our clients with traceable and profitable results throughout the process then if. What you are looking for is to boost your company through digital media and stand out among. The competition we are going to teach you everything about online marketing and how from adsalsa. We will help you achieve the objectives that you have set for your business or service. Content as one of the most important online marketing agencies adsalsa is made up of. A multidisciplinary team with professionals trained in each area so before creating the. Marketing plan tailored to you we will help you now is the time to create. The online marketing plan and from adsalsa we incorporate strategic services according to your mission and. Objectives you want to have a successful online marketing plan without a website it is not.The best thing to remember is that all digital media are necessary to boost your business. Product or service through online marketing strategies. The good thing about it all is that our team will help you create a landing page or optimize your website. In case you already have one, the intention is to develop an attractive portal. And intuitive so that the user goes to action immediately and without detours. Otherwise, it may be a reason for abandonment if you do not see it at first glance. What you are looking for with adsalsa tools, we will create quality content for the texts. Of the website or landing page, blogs being one of the best moves for this, we integrate various search engine marketing techniques in order to. Ensure seo positioning, for example, keyword research that attracts visits to the portal. SEM positioning is also essential, it is achieved through paid campaigns and represents another. Of the fundamental bases for a good online marketing plan, create a website. Quality without driving traffic is not a quality strategy for . Achieving success with your online web marketing plan is at this point where adsalsa . It offers you all its services to boost your advertising campaigns since we have . Extensive experience in this first we implement the most advanced lead generation techniques to form . The database that fits exclusively and uniquely to the target of . Valuable customers according to your brand purpose once we have defined the database . Data we integrate techniques to make the call to attention without forgetting that the content . Of our advertising message is precisely what the client wants and needs to read . At the right time we also rely on url shorteners to track . To the clicks that are made from the received message and optimize traffic . On the web these types of strategies are the most efficient for a good plan . Online marketing web as they allow to follow up on those users who have received the . Messages those who have not those who have responded to the call to action or have given . Unsubscribe if that were not enough in addition to verifying loyalty helps us evaluate . In real time the conversion rate of quality leads to potential customers . Online marketing and go hand in hand and at adsalsa we know that these . Platforms are trending that is why we use social ads ads or advertising on . Rrss to capture those users who are really important for the positioning of your . Business of course I remind you that at adsalsa all strategies form a whole and . In this case we focus on optimizing your projection on social networks where your . Business or service has a greater reach of attention our performance marketing service is one . Of the most outstanding through this system you will pay only for the results obtained .It also facilitates the measurement of ROI return on investment per campaign, it is undoubtedly one of the most reliable marketing plan methods to measure the objectives that are achieved thanks to a good online marketing strategy, establishing a digital marketing plan is one of the most profitable and safe ideas to get the boost that your company or service needs and now we will tell you how it is possible in the face of this panorama. There is no doubt that digital marketing is one of the most effective systems to optimize the image of any company, product or service and position it in the market. Commercial In addition, it is no secret to anyone that we are in an era where users are eager to enjoy the best online marketing campaigns and at adsalsa we know how to take advantage of this advantage, the strategies that we implement in our online marketing plans are essential to promote the integration of different digital media and boost connectivity with customers. Potential, this translates into a greater projection of the service or product with tangible results. And immediate facilitating the return on investment as long as you have the intervention. From a highly trained team capable of developing unique strategies of guaranteed quality such as. Does adsalsa need the best online marketing strategy receive advice from the experts at. Adsalsa and enjoy the success of the results in a short time by adsalsa team raquo. Raquo raquo how it works and what is inbound marketing if you have come this far surely. Whether because you have already heard about inbound marketing or marketing of. Attraction and this term has become very fashionable when it is done. Reference to marketing strategies but what is inbound marketing and even more important is. It is advisable to take it into account for our company, let’s start with the base inbound. Marketing is a set of non-intrusive marketing and advertising techniques the objective. This is to achieve customer acquisition from the beginning of the purchase process guiding them. Until this becomes effective within these we can find actions of . Digital marketing landing pages the presence and the correct management of social networks or . Content marketing the key in any case is that they will be potential customers . Who will be attracted by the product or service itself once that . Occurs is when contact can be established and serve as a guide in the cycle . Of purchase now that we know what inbound marketing is remains to be explained . How this methodology can help meet the objectives of a company is here . Some of the most relevant advantages of applying it content the strategy will be to create . A blog with quality content related to what the company offers is a . Extra where common doubts or needs that the ideal client may have are resolved .Of course, always using keywords taking into account the most frequent searches of our . Buyer persona the inbound marketing strategy allows the target audience to find the information that . It may interest them when they perform their searches even small companies have achieved recognition in this way . If this step is not taken, they simply find you with much more difficulty most . Of us have stopped seeing the intrusive advertising offered by television we do not pay much attention to the brochures that fill our mailboxes the inbound methodology focuses . On the consumer reaching him in a non-intrusive way is how it is . Gain trust and how it makes that when he wants to make a purchase . Be that company that comes to mind in the end being well positioned . In a search engine it is always positive to attract the public to our website even if it is to . Through the blog we will make the site get a better organic positioning it is proven that . Companies that have an active blog generate up to more than . It is essential that the content offered responds to the needs of the public . Objective thus we will have not only leads but quality leads that really interest us to sell it is estimated that outbound marketing is up to more expensive than . Inbound marketing here is not about blindly offering content where our audience . Inbound can be much more than that the target itself will approach . We learn from it about its interests and needs and we give it a hand until . They do not get what they need and now comes the best how do we develop a good . Inbound marketing strategy and what is inbound marketing really digital marketing is there . To help us but it is always important to have a clear idea of ​​how to carry out a . Process carried out as a general rule what we offer is designed for a specific audience . It is useless to try to reach as many people as possible has a lot . It makes more sense to dedicate efforts to reach those who may have a . Real interest in what we are offering to define our audience is important . Having a detailed description of it with sociodemographic variables as well as consumption habits . We have to start from the basis that not all potential clients are . At the same starting point when they are thinking about making a purchase based on . The phase in which the target can be found, their needs will be different . As a company we must understand each of these phases and offer exactly what they can . Need in this way the public feels cared for and understood and is much more . Prone to continue with the purchase process itself there is what has been . Come to be called a conversion funnel thanks to this we can know what the .Customer and keep them moving forward in the purchase cycle if we do this well. Work not only to get to the end and make the purchase itself but also to . In addition, they can become loyal and thus become brand ambassadors in order to . Guide potential customers through the conversion funnel we must make the . Traffic that reaches our corporate media is the desired one and this is how it is achieved . We must use content marketing by providing customers with the information they demand in addition . We must determine the tone that will be used with them and finally . Knowing the keywords that can be more profitable for our business is the only way to achieve . Increase visibility obviously not all leads are the same we must take into account in . What part of the sales funnel are we in to know what business opportunities are . They can develop of course the premise will continue to be to satisfy the needs of the client within . What is inbound marketing we find two tools to assess the opportunities of . Business the first would be lead scoring that helps us score these opportunities the . Second is lead nurturing that allows building relationships with the client by offering content of . Value for this taking into account what phase it is in as you have been able to read . With inbound marketing companies are able to establish relationships with their clients much . Closer and more lasting over time the reason for this is . Simple the client does not perceive that the company only wants to sell him something or much less . He feels understood cared for attended to and stops being just another number that changes the . Total sales it is about reaching the person and that is how it is perceived . That shaking of the hand is appreciated to such an extent that it is not surprising that . Afterwards it is the clients themselves who recommend others to make their purchases in the funnel . Of which we have spoken we can distinguish four key phases attraction interaction conversion and loyalty in . The first phase we must generate traffic this can be done with social networks with . The blog in the second we can include email marketing without leaving aside the . Creation of valuable content in the third the crm come into play in their . Maximum expression and the calls to action in the last of the phases we must . Make sure not only to finalize the purchase but to retain that customer for future purchases by carrying out a transparent and measurable inbound marketing strategy we can calculate the . Roi or what is the same know how much money you have been able to earn or lose . A company with the investments that it has carried out the advantage of inbound is . That you can see the precise effect that all the actions have had step by . Step this is of great value for any company not only to make numbers but . To continue knowing where to move and how to improve now that you know what it is .Inbound marketing we recommend that you try it in your business if it fits your . Features and you want to get good and loyal customers by adsalsa team raquo raquo raquo techniques . Effective to have more online sales it is said that companies either exist on the internet . Or they do not exist taking the step of modernizing can be somewhat complicated at the beginning . But it is essential at the base we find a whole world of possibilities with the . Online sales at the same time the competition could not be greater on the internet ends . The limits there are no more borders there is a whole world of possibilities within reach . From the hand of any consumer with a device connected to the network and also . We are in luck the public has lost the fear of buying online is more . It has come to value it knows that it can find much more offer more competitive prices . And it has an extra in its favor knowing what other users think of . Certain products or services also have no limits on the hours you can buy whenever you want . And wherever you want from the same comfort of home content schedule the same thing happens. For customers but seen from another perspective you imagine having your store open hours. Without extra costs that is what the internet offers you you do not need employees working the. Hours of the day using online sales platforms with a good website. And different forms of payment your store will be available whenever needed it is known. Better to the customer it is difficult to know what a person wants that only. Go through browsing in a store if you do it in an online store we can. Use valuable tools such as google analytics to study their behavior and know what they. Interested if we do our SEO work well they will be the ones who arrive even. To landing pages being comfortable in their homes they will be much more open to the option. Of purchase more space equals offering more things it is simple a physical store has. Space limits an online store you do not want to offer more items without paying rent. Higher for a larger space having a website offers you this widens . The seller’s options to get the sale of products or services global market the . Physical sales have always had a key component which was the location of the premises that . If you had the online store this does not happen regardless of where you have . Once your company has been created you can reach with what you offer anywhere in the world now . The target customers are many more thus the sales options also increase administration . Simple there are platforms already designed to have a website and to manage the . Sales even for free to compete it is said that we must . Learn from their defects and copy what is making them earn money without a place .Undoubtedly, just take a look to see that the competition has moved. Towards the Internet, regardless of their specific marketing strategies, they have all decided to get their hands on. Their online site not only with their website but also with such fundamental things. As social networks where you can sell indirectly, you sell more but. Without a doubt, the most important thing is that it is worth having a presence on. Internet sales can increase a lot if a series of techniques or . Everything mentioned above seems quite clear that putting any business online is not. One option is more, it is an almost sure way to get more sales through. Of the so-called ecommerce or what is the same electronic commerce of course and as. However, it is not enough to create a web page and wait for the customers to arrive. Marketing strategies range from having an updated blog that contains the. Keywords that potential customers are looking for to email marketing itself, specialized companies. In this sector what they do is help others to achieve transforming a . Huge opportunity such as online sales into a reality having an online store . It is important but the starting point should always be to know the public . To whom we are addressing few products or services serve everyone at all times the . The idea is to make a selection by age, by sex, by interests or even by location . Once this is known, the different marketing strategies can be established to . Carry out through social networks for example we can get an important . Segmentation of our public if you take a look at facebook you will see that when you prepare a . Advertisement on its platform you have the option to choose who said advertisement should be presented to . What is this for to optimize resources to the maximum is not a question of . Advertising that reaches anyone but that it reaches the people . Indicated to those who what we offer may be interested in and this translates into a . Much greater sales potential perhaps you have noticed that for a few years now. There is a lot of interest in a specific profession creative writers also called copywriters this type. Of people have as their objective to write articles related to the company they promote but there. The work does not end the idea is based on trying to answer all the. Doubts and questions that potential clients may have through these texts this. It serves so that the target audience reaches the web page in question not through direct advertising but through what has come to. Calling this attraction marketing as inbound marketing makes customers feel much more relaxed because they are the ones who have taken the step and so they will also be much more. More inclined to buy, we must not forget that Google likes that.Websites are updated through a blog and this marketing of . Contents we can do it without problems the aesthetic part of a website is important . But there is much more to pay attention to web pages are found by the . Most people in two ways or because they are already well known or . Through search engines as most companies will be found within . Of the second option it is important that when creating a page also . Try to optimize it as much as possible and this how is it done there are things of the most . Simple and others for which you will need the help of experts in the field some . Of the simplest things are for example having images or videos not . Very heavy if search engines take time to load a web page they penalize it but not . Only this the user experience is essential we have little time to convince him that . We are your best option if they have already reached our website we have to do everything . The most complex strategies can be strategies so that they do not leave. For both SEO and SEM, it literally means landing pages, which is where. We want our potential customers to arrive when we are not yet very well known. This type of. Pages are usually created either before having a website or within it. The idea is to try to convert all visitors into leads through. An offer at a certain time, this is usually combined, for example, with a strategy of. SEO, that is, with paid advertising, as a general rule, on landing pages we find the basic and essential information about the product or service that we want to sell. The design itself is much simpler with few links beyond the. Of the offer itself, the idea here is to make it as easy as possible for the potential client. That the purchase is almost assured, the questions that the target audience can ask themselves. They must be resolved here, but only the essential will be seen, the rest is left for the. Website itself we are getting used to it wrong it is true but it is still . A reality we want everything at the best price without having to wait and with the . Greatest possible comforts the internet offers any company a great opportunity but it is a double-edged sword if you do not know how to do it well it is very likely that your target will . Go to the competition the potential client must see with just a glance what . It is being offered and it must also be offered in an attractive way so that . Decide to stay and find out more at the moment that you have already decided to take the step . The purchase process should be as simple and clear as possible it is as if . Someone was accompanied by the hand to the cash register if they get lost . In the process they will surely be a lost customer who will not return the same will happen . With the payment process and with the payment methods the more options you . We give to pay the better the rest of the necessary information such as return policy or terms .Of course, they must be clear, this will also provide a certain confidence and the . Sale will be even easier by itself, the public that is on the . Network is used to looking for the opinions of other users if they are interested in any . Good or service, the most common thing is that they want to take a look at what . Those who have been in the same place have to say, it is very important that . Let’s give a place on the website so that customers can make their assessments . And of course, they are answered in the best possible way when they are not . Positive the message must always be clear and it is that, starting from the basis of . That the customer is right, any of their problems should be solved . Or concerns, a bad opinion can weigh more than positive ones, so it is very important . How are they managed at the same time if we are able to contact the leaders of the . Sector in question, what are now called influencers, can mean a whole before and . An after sales if their ratings are positive although the confidence of the . Internet users has increased significantly in recent years regarding online shopping . This is a point that we should not forget that which is offered both a . Good as a service lacks many things the proximity of a person who . Explains in detail a service or the simple fact of being able to touch and observe in . Direct the good of interest becomes fundamental therefore a complete transparency towards the . Client one thing that is very useful at this point is to present the web that is . It is being built to someone who is not part of the team the idea here is that . That person is honest and says what is missing that he misses this information . It will be most valuable because he is surely not indicating what is going on in his . Head to the same potential client we must answer all his doubts be available in the . In case they need it and show images and/or videos of what is offered . Having a website and a landing page can be our starting point. But we can’t stop there, social networks, whether we like it or not, are part of our daily life and also that of our potential clients, such is the case here. Affirmation that there are specific strategies to increase sales using social networks. We have a good number of social networks at our disposal to use, but here we will. Important is not the quantity but the quality, we must study each one of them and. See which ones can be more interesting for our business, it is also essential that they are maintained. Updated networks allow us a much closer relationship with the consumer or potential. Consumer, so customer service should always be impeccable, and if we observe. With a little attention we can see their interests, their tastes, their preferences, all the information. It is valuable to offer them what they want at the most opportune moment, once again.Getting sales never goes out of style even though there are companies that have left it a little behind a great way to get your potential customers’ emails. It is by encouraging them to follow your newsletter obviously so that they are interested in doing this. We must always create quality content that is relevant to the user once we have. Emails are important to make a segmented database as we already said an advertisement. Launched to a general public will have a worse reception than if we know the public. Objective and we address it in a much more personalized way just like. It happens with web pages where we have to look for responsive designs that look good. On any device it happens with emails we can even say that more because it is very. It is common that an email will be opened from any device so this point too. We will have to take it into account with sem we are referring directly to advertising. That is paid but attention it is not enough to spend a lot of money behind each . Search engine campaign there is a long process of study that tells us how to move . It will not only be about developing the most appropriate advertising but doing it at a . Specific moment for example because there is a great demand the idea with the sem is . Making ourselves visible in the first search positions will be the seo or organic positioning . The one that makes a company always turn out to be among the first positions when someone . Use the appropriate keywords the first of the options is paid and immediate . The second involves much more work but it must be seen as a long-term investment . Both can help us with online sales if they are managed in the . Appropriate way is more the union between them can be perfect and see some results . In sales almost from the first moment as a summary of everything discussed we can conclude . That companies must make the leap to the internet are in the sector that . They are found the mere fact of being on the net already offers them a very . Good starting point for achieving online sales also on the internet there are many advantages to . Keep in mind both for the buyer and for the entrepreneur some of them are . That there is much more supply the buyer is relaxed when approaching the . Shopping requires little investment broadens the market options or that there is more competition in . In any case online sales do not come by the mere fact of having a presence on . Internet this is only the first step if we really want to sell we will have to have . Into account some of the most outstanding strategies in this field without taking away importance from . None of them will be essential to know the target audience only in this way can we understand . What to offer and when to do it and get more online sales with this starting point . Everything else should be developed over time as is the case of having .A good content marketing but also having a presence on social networks the . Having an excellent customer service or establishing a . Purchase process that is as customer-friendly as possible by adsalsa team raquo raquo raquo . How to make a good digital marketing plan let’s start at the beginning what . It is a digital marketing plan is nothing more and nothing less than a . Document that explains the current situation of a company the objectives of . Business that they want to achieve and what strategies will be used to reach them in . A certain time the digital marketing plan is therefore one more piece within . Of the marketing itself of a company it must be clear that every time that . Marketing actions are set to be carried out to achieve these objectives it means . For the company time i.e. money so of course the plan that is . Developed has to be very well studied be clear and concise within this plan . In digital marketing we will find an exact definition of the buyer persona of the products . And services offered or of the possible campaigns to be developed there will also be . A defined content marketing of interesting ideas to serve as advertising through . Google adwords and ultimately a whole digital marketing strategy that should also be . Measure to know if all the effort is worth it or we should redirect ourselves content . An online marketing plan is characterized by collecting a large amount of information is . What has come to be called big data and here the important thing is not . It will be the volume of it but what the company is capable of doing with . That is to say that we must interpret that information and be able to make decisions that . Lead us to improve, to grow, ultimately to generate more sales although each company . It is different and requires a specific plan we can affirm that all of them must follow . A process here are the steps that you must follow to have a plan of . Perfect digital marketing the digital marketing strategy not only takes into account the internal situation of a company but also everything that surrounds it by carrying out a . SWOT test we will get a fairly clear picture of the present moment in it are collected . The internal aspects identified as weaknesses and strengths of our own but also the external ones since . It tells us about both threats and opportunities some points to take into account in . The internal part of the company will be about its website if it has or not . It has a blog how social networks are being used if email marketing is used . Or web advertising if good SEO is being done and of course if . A web analysis is being carried out in the external part we cannot forget . Of defining our target audience and our ideal client that is to say who . We go observing in detail the competition we will be able to see what has served them in .Past and copy it and what has not been successful to try to avoid it the second step. It will be to have very clear objectives to achieve by clearly defining what we want to achieve will make that. Then we can establish tactical strategies as well as measure the return on investment or what. It is also generally called roi the strategies that are planned for a plan. Digital marketing is usually thought for half a year or a whole year if we want to define. Correctly the objectives we should use the strategy called smart by its acronym in English the s refers to the fact that the objectives must be specific concrete the m. It tells us that these objectives have to be measurable to see if they are. You are reaching the desired results the a that they must be achievable that is to say that. We must take into account the resources that we have the r that they must be relevant. For the general objectives that that business has and the t that they must have. A certain duration now that we are clear about where we start and where we want to go. We have to define how what path we are going to take until we achieve our . Objectives set obviously the resources we have can also determine or limit our . Route here in fact it is most interesting to apply a cross swot test . And what does this mean we start from the swot test we did in the first step . And with it we can define four different strategies we are halfway through development . Of our digital marketing plan here it will be essential to draw up a roadmap is . Say make clear what actions should be carried out in the short term and in . What order will we use some fundamental tactics to meet our marketing objectives . Some of the most used are email marketing inbound marketing sem the . Seo the development of a content strategy or the race method the latter wants . Also say by its acronym in English with the r that we must reach the . Audience with which we must carry out actions to influence that audience. An example of this occurs with the types of content we publish with the c. It refers to the conversion of potential clients into clients who really make a purchase and with the e to achieve the loyalty of that client in this last point the. Customer service will be essential we have already seen that both setting objectives and the. The path to follow in order to achieve them is essential even when we are clear about the actions to be carried out and the tactics that can help us is not simple. Executing our digital marketing plan is a fundamental step which is to. Really start making decisions when this happens is when we can make mistakes when we can. Understand that the decision made is not the right one or the most ideal for us. Of course there is always an exhaustive initial study but this can happen something that we.Helping a lot in the next step is to set specific dates and make a list of . Everything we have to do in order on a calendar this will help us to . Continue with our strategy so as not to forget a single step along the way . And of course to try to achieve those goals that we have in mind from the beginning . So far everything seems wonderful almost idyllic we can set all kinds of goals the most . Common in a company to generate more sales and get a bigger cash but if . It is that simple why not everyone achieves it because it is not so . Easy we remember the SWOT test because it is still very present with us also in this penultimate step . Step we must take into account that we have limited resources both in terms of effective personnel . Who can put the digital marketing plan into practice in itself as well as economic ones as well . Nor will it be of any use to spend a large amount of money if it cannot . Provide us with sufficient benefits to at least recover the investment and something else is done . Therefore, the detailed preparation of a budget is essential, this does not mean that we should . Investing little is more the qualified staff or having the appropriate tools without . Undoubtedly, these are some of the keys to success, but above all, whatever the . Company that it is, it must survive, we come to the end of the elaboration of our plan . Of digital marketing and that nobody is confused despite being the last step continues . Being essential, here is where we must know how to measure the actions that we have carried out . It is recommended that these measurements be made at least once a . Month, terms already known as roi come into play, but also others, the kpis . The latter are defined as key performance indicators for each strategy that we have thought should . Having a single report, so that reading the kpis will be easier, does not . All companies carry out an adequate measurement and it is a serious mistake only . By carrying out this step we can control whether the measures that we are carrying out . They are the right ones if there are failures or if we must change them completely and not continue spending . More time and money on them as a conclusion of everything mentioned we can say that . Any company regardless of what it is dedicated to or offers its clients must . Have a digital marketing plan this will be the only one that shows us the . Situation in which the company is at the present time what objectives it wants . Meet in the future to improve and what path it must take to achieve them both in the . Short and long term creating a digital marketing plan is not easy but . Luckily there are a series of steps that can help us develop it in the . Best possible way each of them from the beginning with an analysis through . The creation of various strategies until reaching a detailed budget and measuring .The results we are getting are fundamental only in this way a company can consider . Not only survive but grow achieve its goals improve the achievements of its competitors and . Ultimately sell more and more until it becomes a reference for its target audience this . That will take time you have to see this plan as a long distance race between . Averages you will find difficulties and the competitors themselves who will also make use of your plan . Of digital marketing to adapt by adsalsa team raquo raquo raquo marketing campaigns benefits . For a company and steps to follow let’s start at the beginning because there will be those who think . That marketing campaigns are simply advertising and nothing could be further from the truth . Marketing campaigns and in their online version they are a set of strategies . Thought up by a company with a clear objective to make itself known if you have ever . Entered a social network and seen an advertisement that is already part . Of a marketing campaign the benefits that marketing campaigns bring to a . Company are varied but you can start with the basis of what brings that good . Or service that is counted on to the public also counting on a previous study . And of course taking into account previous campaigns you can make predictions and relaunch products . That were successful in a certain time this happens especially on special dates such as . Valentine’s Day Mother’s or Father’s Day or Christmas the moment in the . Marketing is everything some of the best marketing campaigns to increase even more . Its benefits take advantage of segmentation is no longer only important when and . Where but to whom we address thanks to the internet this can be done in . A much simpler way in fact digital marketing also offers a much . More direct contact with the public and the possibility that the marketing campaign in . Yes it goes viral reaching even more people and therefore increasing the . Possibilities selling content any company regardless of what it offers has some resources . Limited the idea of ​​marketing campaigns is to take advantage of what they have and try . To achieve greater benefits by reaching their target audience through prior advertising . Of course, different studies are carried out to launch the appropriate message . To the public of interest and trying to move to action once the . Research is important to create a marketing plan or a digital marketing plan in . In the case that this is the area now that we know what we want . To get we are going to organize the campaign that we have in mind as well as all the actions . Necessary classified in order of priority finally its execution would be missing exactly as it happens . With the marketing plan for marketing campaigns we need to follow some specific steps . That will help us develop them so that they work as always the important thing is .Start with the basics before we launch into creating budgets or having ideas. Brilliant the fundamental thing is to define with the greatest possible precision the objectives that are wanted. Achieve and of course think that these objectives are possible with the resources that. Are available and in a given period of time is more the marketing campaigns. Successful ones focus at this point on being as detailed as possible for example not. It will be enough to try to reach a larger audience that in fact can be given. For granted or wanting to get more sales is much better and helps to develop. The work itself establishing objectives such as carrying out loyalty campaigns or. Trying to get a certain increase in sales remember that at the end of the process everything. It should be evaluated it will be much easier to know if we are where we want if the objectives. Are clear and concise if you have not done so yet this is the time to. Carry out a study that identifies your audience in the best possible way. Objective The purpose of this will be to understand who you are going to address, what are their tastes, their preferences, their consumption habits, in short, details that will make you connect with them much better and therefore increase the chances of selling at this point. Digital marketing has a great advantage over traditional marketing because through its own actions, consumers are already giving us valuable information for the company and also. We can segment everything we want to use our resources only on what we can be interested in, which will always be what can potentially offer us some. Greater benefits, although this point is easier to develop for an ecommerce, is a step that must be taken not only in these but for any type of business to move in a market, it is important to know what is already there and by. Of course, part of the environment will be made up of competitors, from which we can use. Many more things than it might seem at first glance on the one hand if . We know that they are having a lot of success and this is something that can be easily known with . The impact of their campaigns we can try to repeat their example is not so much a . Question of plagiarizing what they do but of paying attention to what they . It is assuming benefits in the same way their failures can also be our successes or at . At least they can avoid losses if we see that there is something that does not work much better . Avoiding it directly a good idea at this point is to carry out the SWOT test . Which tells us about the weaknesses threats strengths and opportunities of the company itself . But also with respect to competitors here several factors come into play and not . Only the fact of the amount of money that the company has to . Invest and get it to be successful on the one hand we must be aware of the power .Purchasing of the target audience we are addressing even assuming that we have found the perfect good . Or service for that particular audience a campaign will be of no use if the same . They simply cannot afford it and this seems obvious but it is one of the reasons . Why the current successful marketing campaigns are so well received an example . We can find this in ikea offers you the furniture of the season and . In addition, it does so at unbeatable prices because it knows that is where its . Public of course no less important will be to do the accounts of the company and . See what it can afford trying to calculate the closest possible roi . That is to say that at least the investment is recovered by obtaining some profit the possibilities are . Many of us find magazines newspapers brochures radio television social networks the important thing here will be . Knowing that each medium has specific characteristics we can even say that some media . They have a fairly defined audience, it is not that older people cannot access the Internet, but they do so less, almost the opposite will happen with the radio, for example. Thus, the number point that we have already developed will also be essential, the characteristics of each medium offer us very specific options if we want to reach through a. Image, of course, radio would be ruled out, in reality it will be a matter of evaluating what we are offering and seeing which medium can best fit this if the. Previous steps have been developed well, this will be quite simple to execute because we will know not only the public but also the competition, our objectives and the budget with which. That we count on the message that is launched to be adequate for the target audience. That each audience has different tastes, preferences and habits, that is more. It is what characterizes them and makes them unique, so we must understand our. Public as a group with specific needs that we are willing to satisfy, this. Last is where we should give great emphasis within the message the strong point the . Great idea around which the entire marketing campaign revolves must be defined . Clearly right where the good or service stands out the most so that it is easily . Recognizable and of course so that it is easier for the public to remember it a . Good marketing campaign is recorded in the collective memory and sometimes it does . For a simple but successful message with a clear idea the important thing is to develop a . Campaign where the words and images are clear and attractive if it is so move . The client to action if not move on to something else and we reach the point . End of any marketing campaign but no less important now when it is . It is necessary to carry out a measurement to be able to evaluate to what extent the campaign that .We have developed it has been effective the key will be in choosing which evaluation method to use. And for this it will have a lot to do with the measures that have been carried out. For example if discount coupons have been distributed to launch a product it will be very. Simple to see and count if the benefit has increased thanks to them or not it will be enough. Seeing how many of these coupons have been used and even if this is the last one. Of the points does not mean that it should only be taken into account at the end. It is more so that the evaluation of the campaign is as precise as possible and. From the beginning it will have to be analyzed only in this way can they be carried out. Corrections and improvements all of them thought to achieve the proposed objectives can be concluded. Affirming that marketing campaigns are essential for all types of companies does not mean that we can stay with the superficial part and think that these are mere publicity behind there is. A lot of work and effort in addition to an initial investigation when you have the point of . Clear start, you have the basic knowledge to be able to launch now an advertising campaign. Specific, knowing that any campaign involves a cost for the company, this must be analyzed. Defining the target audience, knowing the competition, establishing the objectives to be achieved, developing a. Message and choosing a medium and of course taking into account the budget with which. What is the starting point and making constant analysis to be able to carry out the appropriate changes. In the event that these are necessary, in fact, without all of the above, you cannot. A marketing campaign can be carried out to the maximum, an advertising campaign will be launched. With zero guarantees and with significant costs, you have to understand that campaigns take. Your time is more like having in mind the concept of sowing something to be able to. Collect it later sometimes the marketing campaign is not based only on getting. More sales, it may not even be the main objective, sometimes it can. It will be more a question of creating an image of the company if this is done. Well sales will come later by adsalsa team raquo raquo raquo buy database . Quality a database is a tool that basically works like a warehouse . It stores large amounts of well organized information to be able to use it later in . In a simple way in this case if we refer to buying we are talking about lists that . They contain customer information such as their profiles, location or tastes and . Preferences the so-called big data is the basis of the above mentioned a large . Amount of structured or unstructured data that floods businesses every day the important thing here . Logically it will not be the volume of information but what is capable of doing . With them from the strategies and results that are derived at this point there are . Two key questions to ask can you buy database and where to buy database .Of data the answer to the first question is a resounding yes it is legal to buy . Databases regarding the second that yes it can be very useful to put . In the hands of a specialized company in this way we will ensure that the data . Collected and stored for later use comply with data protection legislation . And that they also comply with the regulations of the European Union RGPD and with the . Requirements of the Spanish Data Protection Agency LOPD it remains to be clarified that yes that . Regarding the question of where to buy the bases there are two more answers and that is . That there is the option of buying databases from individuals and accessing databases . Of free company data in any of these modalities it will be essential to ensure that . Compliance with current legislation content now that we know what a . Database is and how to get it there will be some ideas that are instantly related for example . Buy database for mailing or buy databases for telemarketing that is . In any case, they are intended to improve the current situation of the company. Communication with customers and achieving higher income, all of this can be used above all in . The marketing and communication department must think that having a good database . Of customer data is a fundamental tool, it can be much more powerful . Than any business can imagine if used well and this is so . Simple to understand as in the database we will find key information . Like what the public we are addressing wants and being so from small . Businesses to multinationals should all use databases, even more so the first ones of . In this way, the performance they can get from their work is potentially greater for those . Still have doubts about whether to take the leap and buy a business database . Here are some of the most outstanding benefits of doing it any type of marketing and . That includes digital marketing entails a significant investment for the company if you want . Doing well and getting results we talk about money but also time when they are used . Databases contain very valuable information that helps us understand what . We must offer the public who we have to talk to at what time and how and . Only with this starting point we have a segmentation that makes the investment . Do not launch into an entire group where our buyer persona may be within . But it may not be so, so we can save money and also reduce the investment . In other types of marketing actions that cannot count on this segmentation and . Which are therefore potentially less effective in the end if you think about it well . Regardless of the medium used, both traditional and online, they all require . A public of an audience to reach with a message that is in accordance .To their tastes and interests, if we can assure ourselves even in part because nothing . It is effective that this message reaches those who may have more interest in success . It is almost assured that many e-commerce are already benefiting from what it means to buy databases . Of data is more when having an online presence it is much easier to collect data . Own if we think of a traditional company without a presence on the network that information of . The one we are talking about can be obtained much more slowly for example it was usual for them to do . Fill out forms where personal data was left in exchange for a discount . Or become a member this because it was done to surely build loyalty but above all to know . That client and know their tastes and what may interest them on the day . Of tomorrow many and diverse actions can be carried out to try to reach . The public but it does not make sense to focus on those who do not have and surely do not . They will be interested in the good or service that is being offered to them although it can always . There are exceptions, let’s say that it makes much more sense to reach a new mother with clothes. For babies in the form of discounts, coupons or exclusive promotions than to launch that same message. On the air or to an audience that does not have a clear relationship with what. I offer them only by statistics that mother will be much more likely to show. Interest than a single man to buy databases of SMEs or companies. In general in Spain it helps us to have a clear starting point in any. Marketing action that can be carried out with a good database. In fact, campaigns can be created and these are automated so that they alone. Send the appropriate emails to those who correspond with this simple gesture sales already. They can be increased and does not require an extra investment or work. Complicated in fact when these types of campaigns are automated the rest of the work that. It is usually done as part of the routine and is not interrupted at all. It is . Letting the database do what it does best in some way. Reaching the right people and we just have to be ready to collect the . Fruits of this action thanks to this type of new technologies we can on the one hand . Analyze a large amount of data and keep those that may be of interest . On the other hand, eliminate expensive SMS or telemarketing campaigns for ones whose cost is . Almost zero we see this clearly both in the and in the use of . Social networks that ultimately can also be considered as an important database . Of customer or potential customer data if the databases are read well . And with attention they offer us an analysis of the most valuable so much so that . We can affirm that when buying databases you can make very precise segmentations of . Current customers that are owned this we can observe from the same data of .Billing where it is recorded what has been bought at what time of the year and . The amount of what has been spent if this is transferred to the network . The information is much greater here we can also be talking about which products have . Showed greater interest that client even if he has not made the purchase or what type of . InformationIt may be relevant to you as it happens when they access a blog post by . Example and with all this we can reach the most valuable conclusions to sell . New products or launch promotions of those that were already counted on directly to . That target of course this also leads us to improve loyalty because the client . Do not feel like one more in the invoices of a company suddenly receives information . What you want from what you like is to say that they take you into account and . That your preferences are valued the administration of the databases is the most . Important to get to the client what they want and need with everything mentioned . Previously it seems almost impossible that there are companies that have not yet decided on the . Buying databases is like having the option of making an investment with . Valuable and useful information or doing it completely blindly and trying your luck seen like this . Everyone would choose the first option but until this concept is not clear . There will be those who still have doubts and prefer to stay with their traditional base system. And what we cannot forget is that the world and . By extension, companies and commerce have taken a turn in recent . Years we must simply see the reality just as it is important to have an online presence . And having an ecommerce will be important to make use of all the information that . It is generated above all online but not only to try to launch the most effective campaigns . Possible we have created a world where barriers do not exist but where at the same time . Competition is increasing and stronger we want to get sales we want to reach . More people and get better benefits the only way is to be up to date and do . Using the tools that are presented to us, databases can be a . The most powerful tool if you know how to use them well when buying databases . What is done is to acquire information that serves any company to get closer . To its customers and do it in a more effective way by identifying the segments that can . To be more profitable the only thing you have to do is create the appropriate campaigns to address . To them and wait for the results by adsalsa team raquo raquo raquo what is it for . A customer database what is a customer database for . By database we understand a set of information that belongs to the same context . And that is stored systematically for later use in marketing we would be . Speaking of customer databases that is to say relevant information about them . In order to be able to use it later the use of databases is the most . Varied it is used for example in email marketing but also to know things as . Basic as the number of clients who have had their contact details as . Name address telephone email people who have shown interest where they come from in .What of the things that are offered have taken more time or what doubts. They are more frequent as you can imagine any company with a regular volume of clients. It is capable of storing a significant volume of information ending up having a database of . Considerable data the important thing here is not to fill that database but the . Knowing how to read it, interpret it and know how to take advantage of it simply having all that data in . An excel sheet is useless for absolutely nothing but databases are . So important that they can make a company substantially increase its sales in fact there are . Those who assure that they are the future maximum with the current competition of the market content it . What is clear for any company regardless of the type of business it has is . That the objective to achieve will always be to improve the roi that is to say that . The return on investment is as high as possible having this as a premise are . Many programs to access that try to optimize databases . Of clients the purpose of this is that everything that has been stored has . A utility as main objectives in this optimization will always be to get new clients the . That those who already have are maintained recover old clients and make cross sales . The latter simply refers to the fact of getting a client who has already . Acquired a good or service ends up buying something else once it is had . Everything well planned will be essential to measure the results obtained to see if they have been achieved . The objectives set to reach this point should always start from a base . Of quality that allows planning personalized marketing campaigns done this the improvement of the roi . It will come only let’s see what other things a good database can be useful for . A company especially if it is large can be difficult to keep track of . To each and every one of its clients we have to leave behind the archaic idea . Of a small family business with the same clients as always thanks to the internet have been . Eliminated the borders and this means two things a great competition and a great opportunity . By increasing sales with databases we can do things as simple and . Basic as getting in touch with a client when we need to and even allowing to recover . Old clients the databases have to be understood as a part of more than . Marketing strategies in this case if the database is . Add a crm we can know at what point those old clients stopped buying what . What is offered to them perhaps we change something by reviewing their interests and their purchasing processes . We can recontact them and offer them a promotion that is linked to what they normally bought precisely . Linked to what was discussed in the previous point is the fact that . Customer service must be of the highest quality because otherwise it will be lost now .Companies have many potential clients but clients also have many options to choose from. Things as small as personalized treatment can make the difference and if not, let’s try to. Test if a company contacts us to try to sell us something that may be of interest or not but that makes chain calls as a general rule one is reluctant now well if the company in question knows the client, their tastes, preferences, habits. Etc. when they get in touch that call will be very different the treatment will be personalized. You don’t talk to one more number on an endless list but to a person. With name and surname, obviously what is offered is offered only because we know. That they may be interested in it and at the base of everything that is. Do with a database is to achieve increasing sales we have to think. That we will have a large amount of information instead of letting ourselves be carried away by the. Initial panic we will only have to think of one objective one at a time with this. In mind we analyze the client profile and we keep the data that can . Be relevant for example if you have a physical location and there is a new . Opening an invaluable information will be to know where the people we have are . In our database to those who are close to that new location and . Only to them should we send this news through an email or . Of the use of social networks but segmenting it would not make sense that if that new location . Opens in Barcelona the information reaches people who do not even live . In Spain in this way you save on costs and you invest only what . A perfect commercial strategy can bear fruit we have already seen what databases are . Of customer data and what they are for and it has been possible to understand the great . Value they have if you know how to use and interpret the information that is accumulated in . They can come to us from different fronts it can be through forms it can . It may be because the same potential clients have requested information but also through some . Key tools like google analytics with google analytics what is done is to follow a . Little the path that a client or potential client makes on our website blog . Or similar for example we can see if they have left any article in the basket of . The purchase what type of information has interested them the most which pages are the most . Visited who have become real clients or the number of sales that are . They have done all this as we said it is to interpret if we see that there is information . Or article where all the visits fall everything points to the fact that we should do more promotion . Of that good or service or if a client has not made the . Purchase it is not a bad idea to send them a promotion on what they have . Shown interest the idea is to reach people with whom you know that you .They can make sales and not launch advertising campaigns in the air that can . Give results as it may not by adsalsa team raquo raquo raquo the best keys . Of telemarketing you want to put in place a good strategy for your company then you can not . Miss the most infallible keys to telemarketing that will lead you to achieve success . Today telemarketing is considered one of the most effective marketing strategies . Direct but its use should not be taken for granted because it is not about . Calling the client to talk the telemarketing call has an established purpose and it is . That of directly contacting the potential client to inform about the product . Or service involved in the marketing campaign and thus optimize sales or loyalty . It seems like a simple process to you really is not despite the fact that the strategy of . Telemarketing offers immediate and accurate results many campaigns are ignored by customers who . They are classified as intrusive, that is why in adsalsa we have become leaders in telemarketing already . We know what the client wants to hear and we call at the right time not . It is not about luck or random calls we focus on creating the most authentic, robust and reliable database adjusted to each marketing campaign with the . Intention of achieving a true call to action to the target of users just in case . Little we have a solid team of professional experts in this type of strategy with . Extensive knowledge in the minute details of the marketing plan and who are capable of . Responding accurately and assertively to any reaction from the client the success of telemarketing . It is closely linked to the proposed work scheme and the capacity of the teleoperator . To achieve the objectives of the campaign in a few minutes without a doubt the pressure . Of time against and the uncertainty of not knowing how the client will respond can . Becoming a double-edged sword that threatens the success of the call. This is a precise scheme of execution with clear objectives that favor communication between. The teleoperator and the client with the intention of making telemarketing an effective tool. And timely that guarantees the success of the advertising campaign content seems simple to be after. The telephone to advertise a product or service however the margin of. Error is greater when you do not have the opportunity to be face to face with the. Client at this stage of training it is necessary to establish the main objective and the different. Phases and setbacks that may arise throughout the call each agent. Or operator involved in the campaign must receive training on the details of the product. Or service this will give you security when presenting questions and projecting. The confidence that the client wants to receive we also create a unique database with.The best segmentation variables tailored to each campaign, which makes . It is undoubtedly impossible to decipher the responses of potential clients . When faced with a telemarketing call, what is very successful in achieving the objective . Of the campaign is the preparation of the outline or conversation scheme which must . Include all possible responses to address positive or negative reactions from the . Client as well as the key words or phrases on which it is necessary to emphasize . Without being insistent or intrusive, one of the keys to telemarketing put into practice by . Our experts is to integrate questions or propositions that always encourage the client to react in a . Positive way and although it is clear that this scheme will not be developed to the letter . The letter represents a power tool to guide the call on the right path and . Obtain the attention of the client who will undoubtedly be willing to receive another call with . Enthusiasm for a next opportunity the fact of approaching the client with precise clear questions . And immediate during the conversation allows to create a bond of security respect and credibility that . Optimizes the achievement of the main objective of the marketing campaign nobody wants to receive a . Telemarketing call where the agent speaks so quickly that it shows a lack of interest in listening . Or be interested in the client’s need in case you don’t know another of the . Keys to telemarketing that point to the success of the campaign is the tone of . Voice and the language used by teleoperators at this point is of vital importance . Use a natural tone of voice with clear and understandable pronunciation during the development of . The call in the first instance it is necessary to approach the client with a small introduction that . Integrate solid and precise arguments through simple language that allows to explain the . Reason for the call without ceasing to be cordial another key fact is to let . The customer speaks and get the most out of what he has to say many . Sometimes even in the face of negative reactions the customer’s responses are a fundamental basis for optimization . Of the telemarketing campaign and provides a favorable scenario for the teleoperator of . Very empathetic and bold way is able to reverse what the customer thinks before . The service or product that the customer feels special in the call favors without a doubt it is an attitude in favor of obtaining the positive reaction that is sought for . To achieve this it is necessary to provide the best customer service with a unique and personalized contact . This simple action creates a cordial and direct closeness that favors trust in the . Message that you want to transmit in the same way present references of our work in other . Renowned projects that are familiar to the client optimizes the credibility of the . Current marketing campaign and allows the person to associate good work with the .Benefits you can get when buying or acquiring the product or service another of the . Attention calls that arouse the interest of the client is to emphasize specific details . Of the product or service that are directed to solve a particular need by showing the . Importance of giving priority to the purchase here comes into play again the key n . That we have described above and is the fact of knowing specific details of the contacts . That are part of our database to create a closer relationship to . The time to present the entry telemarketing campaign will receive a resounding no and . Conclusive can be disappointing and frustrating also it cannot be denied that it is one of . The greatest fears when launching a telemarketing campaign in . In this case the position and attitude taken by the teleoperator plays a significant role . To accept the client’s refusal that can sometimes be accompanied by a deal . Rude and blunt the team must be prepared for any scenario, that is why it recognizes . The idea that each call is unique and they are able to maintain a . Cordial behavior that can reorient the client’s response without crossing the limit of the . Insistence the intention is that the client remembers the call in a positive way even when . He has not shown interest in the product or service, that is why saying goodbye in a cordial way . Despite his attitude, it is a plus that cannot be overlooked in . In no scenario has telemarketing become a sure tool for modern society . That keeps up with technology and the use of mobile devices by . That will use one of the resources that they always have at hand to call your . Attention is very appropriate to reduce expenses and favor the execution time of the . Campaign then capture the attention of the client to advertise through a call . Telephone is a safe and effective marketing strategy as long as they are put in . Practice the various keys to telemarketing we cannot leave aside the importance of . Having a unique database tailored to the objective that is . Want to achieve that is why in adsalsa we create the most authentic databases from variables . Of precise segmentation that allow us to concentrate the target of potential clients whose needs can be . Be satisfied with the product or service that stars in our telemarketing campaign ultimately very . Even though it is the client who has the last word it is necessary to concentrate . Our efforts in the training of the teleoperators since it is on them where it falls . The greatest responsibility when it comes to leading the call to success by adsalsa team . Raquo raquo raquo the best online strategies for your business the online world represents the . Space of greater possibilities to achieve the commercial success of any brand but it is not .It’s about luck or random shots to achieve a triumph that transcends in . Time is needed to have solid online strategies that capture the public’s attention . Potential that will really become a sale and also allows loyalty . Existing customers it is no secret to anyone that traditional advertising media laid . Important bases in the world of marketing however today when we think about . The recognition of a brand immediately our mind goes to digital marketing . And it is that for modern society there is nothing more certain before buying . That the product or service has a strong visibility on the internet seems complicated true no . We are going to lie yes it is many brands spend their time and money on strategies . Failed online that far from consolidating their presence in digital media create a great . Gap between customers because they are not directed towards a target audience that seeks . Satisfy expectations and needs with each particular product the good thing about it all is that . It can be created for an authentic digital marketing strategy tailored to your . Your objectives as a company or service with the intention of optimizing your investment and achieving . The positioning and visibility that you long for on digital platforms a good team . Of experts recognizes the value of quality over quantity that is why . Each work plan that is developed focuses on an exhaustive evaluation of the purpose . Of the brand and on different innovative methods such as the email marketing service to . In order to create a unique database updated and identified with the service or . Product and of course that alliance translates into potential sales you are looking for . The best online strategies to boost and position your brand do not stray from your . Reading and discover how to achieve it good online strategies are those that clearly reflect the planning and execution of each of the processes and methods that are . They will be used for the projection of the brand, product or service in the market . Online we cannot leave out the fact that each step must include a . Content strategy leaving clear and demonstrable evidence of the results so that . The client can appreciate the progress that has been achieved in each phase is also . I must remember that every marketing campaign must be adjusted to the objectives and goals of . The company, therefore it is best to have good content professionals by law is . The first phase in practice if you want to consolidate an effective and successful online strategy . The reason is obvious you cannot define the buyer persona if you have not yet . Established your purpose, objectives and goals as a brand this first strategy allows you to evaluate the situation . Current of your presence in the market in order to recognize the deficiencies and weaknesses .That interrupt the projection in the different digital media it is also necessary to analyze the competition. In order to strengthen the character of the brand every detail counts to create a. Optimal database through authentic segmentation parameters that are in line. With the potential client that you want to win and that according to the commitment of the plan. Of online marketing to become a sure sale seo positioning is one of. The most compelling online strategies today that is why it must be included in all planning. Of marketing of course to enjoy its effectiveness it is necessary to carry out a job of. Quality with the intention of optimizing the search engines in order to favor the. Visibility on the web is worth remembering that it is not achieved overnight. Tomorrow since it requires strategic planning in addition to continuous monitoring of progress. It does not matter if you are a physical or virtual brand your website represents the horse. Of battle to achieve a successful seo so you have to focus on creating content. Useful and quality that is attractive to the user that gives in the. Fiber of your questions when you go to the various search engines but you have to. Be very careful with seo because in addition to achieving positioning it is imperative that. The user remains within the web and that his visit becomes action. For this you can implement traffic monitoring tools such as google analytics in addition to. At this point the design plays a very important role facilitating the user’s actions by. It should be bold, dynamic and intuitive if you wonder what email marketing is. We can say that it is one of the most reliable resources when it comes to achieving. Success in online strategies and there is no doubt that we have a. Valuable team of experts capable of getting the most out of this tool but be careful. Despite being considered a traditional strategy it is necessary to focus on its proper use of. Otherwise your digital marketing campaign could end up in the spam folder. Along with the rejection of potential customers to avoid failing from the start in . Adsalsa we offer you the most transparent and targeted customer database. Of your product or service this step is considered crucial to avoid wasting time. And investment and thus be able to concentrate on those customers who want to receive emails. That you send them at the right time and with their consent this online strategy will optimize . The recognition of your brand and allow you to build customer loyalty. In addition, at adsalsa we value . The potential of email marketing as one of the best strategies to track . The results through our performance marketing system where you will only have to pay . Due to the performance obtained, it is impossible to leave out of online strategies the .Social networks these platforms have become the most powerful and . Transcendental means of communication of all time but as with everything it is necessary to establish a prior planning for . Having a campaign with optimal projection within the rrss is not about . Creating empty content just for publishing the intention is that the user gets in your . Publication the answer to their needs and to be able to create a healthy traffic on your website . Now this strategy requires a closed commitment so that the attention to the . Customer is not weakened over time that is why it is vital to . Follow up on the actions of the users in addition to responding in a cordial and immediate way . To the doubts that are expressed via comments or direct messages remember that the rrss . They can be the best strategy or on the contrary become the worst enemy of . Any digital marketing campaign inbound marketing is postulated as a solid strategy of . Accurate results in any digital marketing campaign we are faced with a set of methods. And techniques through which we can reach potential customers in a way. Natural without being intrusive to achieve this we must use the best content marketing without. However, many details revolve around its success, the most prominent methods to get the most out of this online strategy focus on creating content of. Value in blogs through the inclusion of keywords visually appealing material. In social networks such as videos, exclusive content such as webinars or the famous ebooks that are. In trend it was to be expected that ecommerce would make its presence known as an effective online strategy. And safe to optimize sales through digital platforms this type of. Electronic commerce deserves planning, otherwise far from helping in the campaign of. Digital marketing could break the relationships that have been created with potential customers. Through the other strategies this type of online strategy is setting the standard in . Social networks also strengthen the engagement between the brand and customers, that is why . It deserves total commitment and attention the word influencer is more than known today. And the most successful marketing campaigns have achieved overwhelming results after alliances with . These famous people this is the origin of influencer marketing knowing how to take advantage of the popularity . And closeness that influencers have with the public to publicize the products . And services of the brand is an impactful online strategy because users want . Knowing the credibility of the products or services before making the purchase through . Of digital media and there is nothing better to achieve approval than . The testimony and recommendation of your favorite influencer in relation to the quality of . What is offered is therefore considered to be a very good online strategy today .To optimize brand recognition and grow sales it is clear that . A good online strategy is one that guarantees the total success of any plan or . Short and long term digital marketing campaign therefore cannot be underestimated . The impact that they have on the projection of a brand in today’s market the . Implementing an online strategy requires a thorough study of the current panorama . Of the brand in order to create an accurate planning of each of the . Steps to execute as if that were not enough, perseverance is key during the development of . The strategies in addition to the integration of monitoring or tracking tools puts us face to face with . Face with the validation of results that are tangible and quantifiable for our clients by . adsalsa team raquo raquo raquo types of leads in marketing and how they are generated the . Or what would be the same in Spanish the generation or creation of leads to . Ultimately it is nothing more than a marketing strategy focused on achieving the . The largest number of potential clients possible in all companies is one of the fundamental points. It is to do marketing and in this era that we live in, especially digital marketing to. Make a place for ourselves in the market, so it will have already been understood that there are. A large number of terms that are used in English as something common so. When we see the word leads marketing, we will most likely think but leads in Spanish what does the literal translation of leads mean would be a guide in the case we are in. Viewing refers to something very specific when a user browses the Internet and enters. On a landing page or on a website and gives their data to a. Company generates a lead from that moment we have the record of that person obviously. Said person will take this step for a specific reason, generally it will be to access. Specific content to be able to opt for an offer or simply to be able to. Request more information about a good or service that is of interest to you and that. The advertiser is offering this type of commercial leads can be obtained very easily online . But they can also be done physically with a simple paper form and pen content . Generally to get a lead generated we must follow a series of steps that will be outlined . In a digital marketing plan to start getting them to come to us when this . Occurs we will use lead nurturing or what is the same try to personalize . The content that reaches that person according to their interests once . More we can refer to inbound marketing if we do this part of the work well will be . The potential client who comes to us and not the other way around will then be . A matter of accompanying him on the way to get them to come to us we must study the . Buyer persona create attractive content promote the content use landing pages and call .The action through a form as we have said before within the lead generation . We must know that there are different types of marketing leads let’s see what they are and what . What characterizes each one when we talk about cold leads we can understand that group . Of consumers who are interested for the first time in a good or service is more . On many occasions they have a specific need but do not know exactly how to satisfy it or much . Less to which company they can turn to for it let’s say that the cold lead is within . Of inbound marketing that consumer who is in the initial phase of what . It can lead to an effective purchase being here can that yes have already given some . Step such as having searched for information having downloaded a brochure or catalog . Or having searched for some promotion that may be within the ranges of what . What is sought is called cold because it is effectively a few steps away from carrying out the purchase that would be the final objective of any company the important thing in any . It is important to capture it even if it is in what is called a conversion funnel. Or what is the same, the initial part of the conversion funnel, we are going to. Clarify that as it is about terms in English and within marketing there are many. Those that must be handled if we talk about qualified lead for marketing we can also. See as mql or what is the same marketing qualified lead with this point. Of course, let’s explain what qualified leads are potential clients that now yes. They have already shown a clear interest in what a company may be offering for. That we can get to know this, it is very important that the company in question has. With the necessary tools to measure the level of interaction that a lead or several. You have had with them some of the most common ways to be able to ask for an mql. They are things as basic as seeing if you have entered the website more than once if within it you have stopped in a specific section or service. Or if you have even added something to your shopping cart like . It happens with mql when we talk about qualified leads for sale we can also . Qualify as sql that is to say sales qualified lead in this case the potential clients also . They have shown interest in the company good or service that is offered and have also . Gone a step further let’s say that they are fully prepared to become true . Clients even in many occasions this type of people have already tried what is . Offered to them through some promotions or free samples and with this knowledge . Having satisfied their demands they are very predisposed to take the final step in . Some cases whenever they have any doubts they are potential clients who have put themselves . In contact with the commercial or customer service department this type of leads .Indeed, they are at the end of the conversion funnel here the user already . Knows what he wants and has in mind what is offered to him now that . We know what are sales leads we can also say that you can buy leads what . What is important is to choose companies specialized in this sector that understand what is . What your own business needs and therefore what type of clients they can be . The most likely to make sales in their field as a starting point there is no doubt that leads in the field of marketing are important and offer a . Series of advantages on the one hand they offer information because they collect relevant data from customers . Or potential customers and that helps to develop future marketing plans and to segment . For these to be more effective on the other hand they are very versatile because they can be generated . Through different channels we speak of a website but also of a blog . A landing page and even through social networks and finally they are . Tiles for the company from what we have seen and for customers because they . They receive incentives in the form of information through limited access raffles or similar by . adsalsa team raquo raquo raquo how to define the email marketing strategy the topic that . Awaits us today is how to define the email marketing strategy within digital marketing . We have various options to attract the attention of our buyer persona some of them . They are inbound marketing making use of social networks having a landing page or . Investing in seo and sem in this case we will focus on email marketing for . Whoever still does not know what an email marketing campaign is, clarify that it is neither . More nor less than the action of sending emails based on a database of . Data we obviously speak of a marketing plan because behind it there is a study that has been set . Some objectives and of course measurements of the results will be carried out to know . How far you have come and where to continue without these bases simply do not . You can ensure that you have good results is more likely is that . Not unless you are lucky in marketing is not about . Luck but knowing what to do at what time and who to address well . An email marketing strategy will help you plan the email you want to send . The type of content to include and who to address in addition to this . It serves to ensure that these emails are consistent with the brand and what it . You want to convey content do not do not start writing yet any marketing action that . It is carried out must have had a prior strategy we have to think . That whenever you invest in marketing time and money come into play for . Of course marketing is the basis for getting more sales but everything takes a process . On the one hand we can take a look at the best email marketing tools that .There are these that will help us send emails in bulk and also have . Pre-designed templates so that we have a base from which to start, there is no other . There is no other option than to prepare a well-detailed strategy, the steps to follow are the following . The starting points will always be the same within an email marketing strategy . It is necessary to be clear from the first minute about what and who for the . What are we referring to that which we want to transmit, we are talking about products or services . Perhaps there is something new in this field or relevant information for the potential consumer . In the form of promotion, whatever it may be, we have to be clear about what message we want to send . Reaching out as to who seems quite obvious, we must know our . Public have you ever wondered what a customer database is for? Well, for this very reason, to be able to contact them when necessary and also if it is . Used well, we can obtain the appropriate segmentation, perhaps the new product or service that is . Lanza is not for all our public but only for a part it is better to concentrate . In people who may want to buy or may be interested in what is . Offers it is useless to stay in the comfortable work position and try to see . From there everything that is needed in a marketing strategy is important the . Try to go a step further you want to know what your clients want try to . Think like them put yourself in their place try to anticipate what their response could be to . An email from your company is interesting the information that is being sent is missing . Something or even it is the client to whom that type of information must reach this . Step is not always easy because when one is within a company and knows . All the information reset and start from scratch is an exercise that must be . Learn but it is essential even asking for help from friends or family and asking them . Be honest with the email that has been prepared if they are free in this sense . They will say what is missing, what is left over, whether it is of interest or not and it can be . A good way to make a later selection, a little is good and a lot is tiring . It is a basic rule but it can be applied in this case of the strategies . In email marketing we do have to use the emails and send them to our lists . Of previously selected contacts but not every day either although there are no rules in this . Fixed yes we have to understand that we are all exposed to a large amount of information . On a daily basis if a potential client receives an email that may interest him in a . Timely email the possibilities of opening it are quite important but even doing everything . Well if those emails begin to accumulate in the eyes of that same person . They will seem like spam there is a delegated line but you have to know how to see it normally with a . Once a month in which this method of direct communication is used is enough in .The case of some exception such as when a special promotion is launched, you can always . Send some extra email we start from a good point because if we have reached this point . It means that the previous points have been followed and are clear now is the . Time to write our email and design it the words are important but the image . That is also transmitted and we must be attentive to everything it is logical to think that in . That email we have to take advantage of the moment of attention that these clients or . Potential clients give us, it is for this reason that in most of them they . They will include the so-called cta, that is, the calls to action or call to . Action in English, the recipient will receive an email that has to be of their . Interest and so what better than to shake their hand and lead them to the purchase . Things as simple as announcing a promotion, talking about limited units or the possible . Participation in a raffle usually work as we have seen, email marketing is a . Fundamental strategy and it is advisable to learn how to use it regardless of the type of company with the . That it is counted because it has a potential to consider important in any case to know that . It requires an investment of money but not only all the previous preparation the strategy . That it is developed and the plan that is drawn up will be fundamental to try to reach the . Proposed objective some basic steps to follow can help us when defining . Our own commercial strategy with the use of email marketing is essential of course to know what . We want to get across and to whom but no less to control the amount of messages that . They are sent to understand what the public we are addressing may need and how it is . Design and write the email itself email marketing offers us a channel . Direct communication and information helps to reinforce the image of the company serves . To retain current customers and reach potential customers interested in what . The company sells important even taking care of the small details is not enough to do the . Sending fair emails but knowing how to choose the day and time now that . You already know how to define the email marketing strategy there is no excuse not to have . Success by adsalsa team raquo raquo raquo how to retain a customer with email . Marketing email marketing in essence serves to transmit a message to a group of . People through email but in reality it is much more than that getting . Clients is a complicated task in fact in the world in which they move . Companies today competition is increasing and fiercer if . With all the effort that this entails it is not about how to retain a . Client but about getting it and getting it to stay the objective of any company . To be to go beyond a transaction the idea will be to create a true . Relationship with those buyer persona or target customers and make that relationship strong .And it is maintained over the years one of the keys to . This is produced is email marketing because it allows direct communication of course for . For it to be truly effective there has to be a well thought out email marketing strategy . Organized and carried out one of the reasons why despite the fact that . New media are constantly emerging and here we can talk about the same social networks it continues . Using email marketing is because it has been proven to be effective and also allows to be . Of the most creative at a relatively low cost making possible periodic communications with the . Clients both current and potential content even with the best email marketing tools . This does not guarantee us success as in any project worth its salt has . There must be a very well studied email marketing campaign that defines in each . Step what needs to be done and who is going to be in charge of . This to do a follow-up and of course measure the results at the end of the process . There are still companies that are reluctant to use email marketing or that in . In recent years they have left it aside and it is a serious mistake within . Digital marketing we must include email marketing because the same studies indicate that its . Opening percentage is high and on the contrary there are very few people who . Unsubscribe from this service if you want to have a complete marketing plan . Take note of the steps to follow to how to retain a customer through . Of email marketing this first step is basic but fundamental it is about putting in . Order all the ideas and resources that are available to achieve customer loyalty . Customers through email marketing a widely used tool is excel but . Each one can organize this as it is most comfortable for them the important thing is that aspects . Such as the objective of the campaign the strategy that will be followed the type . Of content that will be launched if templates will be used or not . Pre-designed the frequency of shipments how the results will be measured and the automation tools. Which will be used are clear the last point is also essential because it saves the company a lot of time some tools are free in their most basic plans and they are. You can test it even having to pay it will easily be seen that it represents an important. Savings in case it is not yet clear you have to personalize one of the biggest. Disadvantages and obstacles that email marketing faces is to launch. General messages these are much simpler to prepare but they also tend to get lost more. Not really reaching your goal for those who still wonder what it is for. Is a customer database useful here is the answer it is not enough to count. With endless contact lists and not knowing what to do with them the interesting thing is.Obtaining information that can be used to sell those products or services that it offers . A company’s emails that we send have to take into account what the buyer is like . Persona, their age, their tastes, their preferences and even the behavior that they have shown . On the web with all this information, specific content must be developed for each . Group of people, which guarantees a higher percentage of email openings if . We have reached this point we are on the right track now we have a plan a . Strategy to follow and we have clearly defined all the key points to be addressed, serving us . Of a calendar to know what to do at each moment in addition to this knowing of . The importance of personalization we have decided to dedicate the necessary time to create personalized emails . We only have to add to these emails the call to action or calls to . The action is to say that the client or potential client has the option of a . Simple way to interact with the company for this we can help ourselves with links that they . Redirect to a landing page where the content tutorial offer exclusive product will be displayed. That you want to promote and only this to focus maximum attention on a . Only important thing within that call to action is the optimization itself of the . Email subjects if this part is well thought out and is given with the . Appropriate words everything else will be much simpler because the message will have arrived in addition . Using original designs and formats that same message will be much more attractive as a summary of . Everything mentioned about email marketing had and must be given a chance in the present . It is one more resource that all companies have and should not be . Underestimate few are the people who currently do not have their own email . Emails allow on the one hand direct contact and on the other non-contact . Invasive because each person accesses it at the time they prefer, being so it is . Fundamental to be mobile friendly because there are many people who have become accustomed to . Open your emails from the same mobile phone the steps to follow to have . A successful email marketing campaign is very simple just draw up a plan . As detailed as possible personalize as a way to make those people see that . They are contacted that they are special they are not just another number they have a name and surname . And specific preferences so that is what you have to offer them and by . Lastly you have to include the calls to action since the attention has been . Captured we must direct them towards what interests us that can be from a single purchase . To make known a promotion or specific information of course you will have to measure . Always the results to see what conversion rate has been reached and how it is . You can improve by adsalsa team raquo raquo raquo how to create a sales funnel strategy .Within a marketing strategy, different methods can be used to create opportunities for . Sale with our buyer persona or potential client, among them would be the use of . Social networks, creating a landing page or email marketing, always with the . Objective of selling a product or service, on this occasion we want to talk about the . Sales funnel also called conversion funnel, sales funnel or marketing funnel but of . What are we really talking about within digital marketing there are many terms that are taken . For granted but that even knowing their literal meaning is not clear . What it is and above all how it can be applied in your own company, we are going to try . Clearing up all doubts about it, a sales funnel would be a very simple system . What it does is attract a stranger, transform it into a lead and finally . Convert it into a client is something easy, not in theory, now the difficult thing is . It will be knowing how to carry it out so that the sales process really is . Close and that unknown becomes a client as you may have imagined in this . Sales funnel the company that plans to use it must create a series of steps to . Follow that will serve to get in touch with the target audience is what is . They are called the stages of the sales funnel starting with the most basic, that is, the . Attracting these people we can point out that the process begins with lead generation . And it will end in the conversion phase when the individual has shown true interest in . What is offered before going on to explain how to apply the sales funnel . We make it clear that it is to be taken into account for any company, especially for those that . They have online stores as another way to generate business opportunities by getting to know better . To potential customers, boosting the productivity of the company and improving the relationship with . The sales team wants to test this strategy, keep reading content to create a . Sales funnel strategy is perfect to be able to follow the sales that are being . Having a business and controlling the roi at the same time also allows you to make a . Assessment of the points of contact that exist between the company itself and the . Potential clients learning from the successes and trying to improve the errors to always get . A higher conversion is essential in this sense to know what phase the user is in to offer him exactly what he needs at the beginning it will be more information to try to . Explain to him what is offered to him then why it is interesting for him and finally accompany him . Until sales is the basis of inbound marketing the key to any . This strategy will be to get leads is for this reason why to use the . Lead magnet which is to create valuable content for the user for free . Leave your contact information it will be essential that nobody gets scared because even though .It is a fairly complex digital marketing strategy, you just have to follow its steps. In order to apply it and have good results, this is the first stage of the funnel here. It is about identifying potential customers and, of course, attracting them. The ways in which these people can be attracted can be very different, but all of them are valid. We are talking about traditional marketing, but also about using content marketing so that they come to us through information that may be of interest to them or with the same official directories, in any case, the user will be able to interact and leave their contact information. This is the beginning of everything else. Once we have the information we need, what we have to do is classify it. Through filters to find out if these people may be interesting when it comes to making an investment, the ROI will of course come into play here and. If this is the case, having people who may be interested in the type of product. Product or service offered continue forward we have already made contact with the . Potential clients we have attracted and we have also classified them for those who are of . Our interest is a good idea to create a landing page or landing page is . Say that we continue with the funnel and with the route that we trace directing these . People where we are interested the advantage of a landing page is that it is . Like a mini web page of our site in which only that is shown . That we want to transmit for example a single good or service a novelty a promotion for . That the potential client does not get lost and only has one thing to . That pay all their attention as a general rule and thanks to the landing page the . Number of conversions usually increase and the same users value them positively because they reach . A site where they are offered something that has value for them we already have the . User where we want is not found in the network lost going around and looking for something . What you may like is on our page on our landing page seeing that . We offer you and nothing else within the landing page it is essential that the user . Have through a form the possibility of a simple way to leave your data . This may seem silly or a minor detail but it is proven that the better . The user experience is the easier the process is for him the better . Results can be had if we have doubts it is enough to do the test with someone outside . To the company to see if this path is pleasant and simple or everything . On the contrary, user data is the most valuable for any company . And they are the ones that will allow you over time to continue maintaining the . Contact not to lose that link and therefore to sell and create a . Relationship time is money and in a society where it seems that we are all going in a hurry .Much more let us not forget that the competition in any sector is now much greater. Thank you or online once the user has left his registration is not. A bad idea to have a detail with the same with this you are already. Creating a company image the detail can be a coupon as an extra gift to. Make a purchase or simply information that you know that person will value. In some cases even the download of an electronic book is offered. This last step can be essential if the objective of our sales funnel is the. Lead generation whatever it may be it is better to close this stage in the best possible way. The fact that the potential client is left with a good memory will also help to. Advertise the company almost without realizing it since other possible ones arrive. Clients as we have indicated previously in reality the objective of a sales funnel can. Be of the most varied but we can say that sales are always something positive. For any company if with our funnel we have sales in mind with that same. Gratitude that we have talked about we can introduce the good or service that we want to offer like this . It seems much less forced it is as if a step further had already been taken . In the relationship between company and client and almost like a friend is being . Giving advice on something that may interest you is not a simple sale where . The product or service is exposed and that’s it yes that’s why . It is so effective of course for the sale to close we must accompany the potential . Client from start to finish and make each step easier for them which also includes . Payment methods may not have occurred to you yet because most of . Companies have realized this detail and have rushed to improve . Their website but what would you think if after investing your precious time at the . Time to pay you had problems on the one hand mistrust is generated and here you have to . Highlight a very important idea gaining the trust of customers is not easy . It takes time and perseverance, however, losing it can be a matter of seconds, so . It is better not to risk it for another, even in the case where trust . It does not play an important role, at least it will be annoying not being able to pay with the . Payment methods that one has, it may be that one takes the . Annoyance of trying to use what they require, but there is a great probability of . That this client is lost, since we have done everything above, now it is our turn . Close the operation and therefore the sales funnel in the best possible way . It must be taken into account that with the Internet, users are informed and warned . Other possible users, this means that if they have taken the step of choosing us among . All the options on the market have spent time on our website, they have shown their . Interest and have finally taken the step of buying what we offer, they do not .We can fail it would be like throwing overboard everything that has been invested in. What is offered to them the good or service must arrive as indicated on. The established date and maintain in the event that it is necessary a customer service. Impeccable customer only in this way we can ensure in a certain way that they will return when they need it. And that they will also recommend us to other people as a summary of everything we have seen we can conclude that any company can take advantage of a sales funnel if. Knows how to use it with these funnels what is achieved is to generate trust and this in. The digital age is essential because human contact has been lost transforming strangers into. Clients or what is the same the objective of any company to increase the. Number of people who may be interested in what is offered must be taken into account that the majority of people who receive direct advertising are not prepared for the purchase that is why the funnel is so effective because. They are accompanied at every stage and thus become true customers. It is easier to increase turnover regardless of what is sold, this is. The objective of any company and what makes it grow, develop and. Maintain over time, finally, remember that to create an effective sales funnel. It is important to have a defined business model, know who the buyer persona is, have. An offer that is irresistible, have traffic, offer content of interest, have a landing page and a powerful lead magnet.It is important to have a defined business model, know who the buyer persona is, have an irresistible offer, have traffic, offer interesting content, have a powerful landing page and lead magnet.It is important to have a defined business model, know who the buyer persona is, have an irresistible offer, have traffic, offer interesting content, have a powerful landing page and lead magnet.