Whether its a video Interesting article about water or other perspectives Therefore, we should stick to the marketing objectives and target groups. and adapt appropriately for maximum benefitsBrand Content is one of the marketing methods us during the period of continuous saturation of marketing communications. Because the target audience or customers receive too much information from various channels (Overwhelm), causing borom to the point of blocking ads or skipping those ads. Therefore, pure advertising as in the past It has become something that is not suitable for this era.
Brand Content is flexible
The consumer group or consumers are South-Africa Mobile Database not comfortable with hard sell advertising, causing brands to find new ways to connect with their target audience. to communicate the value of the brand until it becomes a way to create Brand Content that can finally meet the nes In conclusion, what is Brand Content? Brand Content is a marketing technique to create a connection between different types of content or content with the brand. To create target groups or customers to engage with the brand, which Brand Content has the following characteristics Focus on offering value rather than presenting a product or service.
A adaptable to many formats
Does not focus on direct sales WS Phone List But it’s about making content that creates results for customers. To achieve brand communication or brand mention. The measure is the number of comments or brand mentions. create add value to customers or target groups in the form of content that provides benefits that customers truly want to know Brand Content must be creat to attract the target audience to know how the brand is better than the competitors. That is not rational but mainly emotional appeal. There is a form of creating a story. (Storytelling) from the beginning, middle and end.
