Content Making content or content (Content) is the most important thing in marketing in this era. No matter how many brands have good products or services. How much good content is there, but if able to create. The right content format to communicate with the right target audience. It may waste time and budget in marketing. Using a tool called Content Matrix can help us see the appropriateness of content formats that are suitable for both types of businesses.
May include writing articles
Target group including the purpose of communication. That can be used to plan content marketing effectively Content Matrix The Content Namibia Mobile Database Matrix consists of two dimensions. Looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision. That relates to emotions (Emotional) to the purchase decision with reason (Rational). In the Content Matrix, it also describes the form of content that is divided into types.
Businesses can’t use the content
Educational content (Educate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions WS Phone List or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision. On the other hand, if your brand is B B type, then credibility and detail are important. which requires reason and effect in making purchasing decisions Content created to create awareness.
