At UPartner Media we use technology as

The main professional challenge of this new role revolves around building stronger relationships between brands and consumers and in the current landscape this is truly complex. We work with self-developed technology that allows us to have a lot of rich data to understand what the consumer’s journey is like from activation, but at UPartner Media we do not understand that relationship in such a cold way. For a brand to achieve true success in its relationship with consumers, it must have soul and find the balance between what the data says and those intangible attributes that differentiate it from others and that represent its main point of engagement with the needs of the consumer.

What challenges do you face professionally in this new position

The main professional challenge of this new role revolves around building stronger relationships between brands and consumers and in the top industry data current landscape this is truly complex. We work with self-developed technology that allows us to have a lot of rich data to understand what the consumer’s journey is like from activation, but at UPartner Media we do not understand that relationship in such a cold way. For a brand to achieve true success in its relationship with consumers, it must have soul and find the balance between what the data says and those intangible attributes that differentiate it from others and that represent its main point of engagement with the needs of the consumer.

What is UPartner Media's internal team like

Look, I think that at UPartner Media a team has been created that is worthy of pride, because we are a group of young professionals with extensive WS Phone List experience, very plural and that gives the company a different vision of things. Diversity gives our company the richness of having a thousand edges from which to see reality and that is tremendously nutritious both for our value and service proposition and for the internal environment of the company. We are a multidisciplinary team that works together to provide value from each of our areas of knowledge and thus strengthen a common proposal that responds and feeds the client’s needs.