IAB Spain has presented Cristina Villarroya as the new president of Inspirational’23 , an event that will take place from October 17 to 19, 2023 in Madrid. Inspirational is the event where they will talk about the digital industry, promoting its evolution, learning and innovation for a sustainable digital future. Cristina Villarroya is Digital & Media Strategist Director of BBVA in Spain . In turn, she has a degree in Advertising and PR and has a Corporate Business Management Program at IESE. In addition, he has extensive experience of 24 years in marketing and digital and media strategy in large companies such as MediaCom, Mediaedge, Esteé Lauder, L’Oréal, Bodaclick, Havas and BBVA.

The successes achieved edition

In the words of Cristina Villarroya : For me it is an honor to be able to lead the Working Group that will make the next Inspirational’23 a reality. I assume industry email list this new role with great enthusiasm to be able to continue making it possible for it to continue to be a benchmark and essential event in our industry. Villarroya has been part of the Inspirational Working Group for the last two years, contributing to maintaining Inspirational’s level of excellence and exceeding after edition. Following her appointment as president, Cristina is forming the Working Group responsible for organizing Inspirational’23 and which will represent different sectors and roles in the digital industry.

Cristina Villarroya new president

Cristina succeeds David Pueyo, Head of Content & Transmedia Strategy at Bridges_Havas Media Group Spain , who has held the position of president WS Phone List of Inspirational since December 2020. “From IAB Spain we thank David Pueyo for his excellent work and involvement these two years, making Inspirational an essential meeting space for innovation, change and transformation of the industry,” says Reyes Justribó, General Director of IAB Spain . “We are happy that Cristina Villarroya takes over from David because we are sure that she will open new windows of thought to the Working Group, guiding it to excellence and curiosity to offer the best content for the coming years,” he adds.

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