If you keep doing the same old thing on Instagram, you’ll fall behind and see your engagement and conversion numbers drop. But if you’re able to stay up to date, the benefits will multiply. So update your Instagram app to the latest version available (if you haven’t already) and don’t miss out on these 6 Instagram marketing trends.
6 Instagram marketing trends in 2018
1) Promoted posts
In March 2018, Instagram announced a series of changes to its algorithm to ensure users receive higher quality and fresher content in their feed. But the result is that the organic reach of branded posts has declined.
Sound familiar?
Yes, it’s the same thing that has already happened on Facebook. And the solution is the same: use promoted posts strategically in your Instagram marketing to ensure that your brand continues to reach the audience that interests you most.
To find out which posts you should promote
Take a good look at your metrics and Europe Cell Phone Number List for the most popular posts. To encourage engagement, always include relevant hashtags in your promoted posts.
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2) Shopping on Instagram
If you have an e-commerce, you can’t miss this Instagram Marketing trend .
The Instagram Shopping feature
Allows users to view information about a product and make a purchasing decision without ever leaving the network. Here’s how it works:
Posts that contain purchasable products will be identified by a white bag icon or a pop-up that says “tap to see products.”
Users will be able to view product
To complete the purchase, they will click on the “Buy Now” button.
Early data on this feature is very promising: for example, clothing retailer Lulus found that nearly 33% of users who looked at product information ended up visiting their e-commerce site.
3) Live streaming
Instagram has also jumped on the live video bandwagon, and rightly so. Instagram Updated 2024 Mobile Phone Number Material is a great way to connect with your audience and answer their questions in real time.
Not sure how to get started with Instagram live videos? Here are some ideas: product demonstrations, how-to videos from your events, exclusive content, contests…
4) Micro-influencers
It’s no secret that Instagram is the ideal network for influencer marketing . But traditionally, these types of strategies have focused on users with hundreds of thousands or even millions of followers.
