As the world slowly but surely enters a “new era”, Fashion Week proves once again to be a source of creativity. Energy and a place of new beginnings. This season has witnessed major brands. Joining forces with outstanding results, including generating impressive. Media Impact Value™ (MIV®) , while introducing. Unique activities and collaborations that have seen their brand performance soar to a new level.
In this article, we break down the highlights of this year’s fashion weeks by region, and spotlight the brands that made their mark on the season.
New York Fashion Week
New York Fashion Week (NYFW) is back, and so are physical events! This return to the runway has garnered a lot of attention, as BTC Users Number Data NYFW has racked up nearly $244 million in Media Impact Value™ —an increase from last year’s digitally-driven SS21 season and a mere 16% decrease from pre-pandemic SS20 MIV® figures.
We saw some surprising additions to this year’s schedule, with the Dundas x Revolve collaboration earning the second-highest average MIV® of any brand showing at NYFW with $15.5 in MIV®. The top performance was driven by the effective use of Influencer Voices, which have returned to vogue in large part due to the return of in-person shows, with Influencer Voice accounting for over 40% of the brands’ total Media Impact Value™.
As brands have returned to the physical
Runway, we’ve seen their performances increase significantly over previous seasons, with designers like Michael Kors , who earned $3.4M in MIV® for last year’s off-season show, generating $14.2M in MIV® for SS22 . Tom Ford also surpassed the previous MIV® of $1.6M he earned for his FW21 show, earning $13M in Media Impact Value™ this season .
New York Fashion Week SS22 top brands secondo il MIV®
Brand Spotlight: Moschino
Moschino made its NYFW debut this season – and it was a success! The brand ranked first in the New York season and generated over $16M in MIV® . This is a significant improvement over the $3.7M in MIV® earned in SS21 at Milan Fashion Week. Moschino’s success demonstrates the powe Afghanistan Phone Number List of NYFW to activate a global audience , as nearly half of the brand’s MIV® was generated outside of Moschino’s typical European markets, shifting focus to places like the US, UK and Canada. With 135 placements, Moschino also effectively leveraged its Owned Media Voice, placing a strong emphasis on Instagram as its primary channel.
London Fashion Week
London Fashion (LFW) is off to a flying start this year, taking the city by storm to generate 36% more Media Impact Value™ than the last SS21 season, generating a total of $49M in MIV® .
As a major fashion capital, London has proven to be an excellent launching pad for brands and designers looking to create buzz during Fashion Week. With fewer major companies or historic houses, and greater access to English-speaking media, the London lineup has showcased. Fashion Week newcomers . The two brands that exemplify this this year are. Nensi Dojaka and COS , two LFW debuts that landed 4th and 5th respectively in our. MIV® ranking. For Nensi Dojaka in particular. Media .Voice has proven to be instrumental in generating value – a crucial asset. For designers who are yet to strengthen their Owned Media – contributing more than 90% of its total MIV®.
