Keeping up to date with what’s happening on social media Stories is very important for marketers. So that you don’t miss out, we’re going to review the user figures by network and the latest from Facebook and Snapchat.
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How many active users are there in Stories per social network?
Active users on Stories by social network
To understand the impact of the Stories format , it must be taken into account that its adoption has been rapid How to Build Phone Number List massive on different platforms. Here is the latest data we have on the number of active users on Stories by social network :
WhatsApp Status : 450 million daily Stories
Instagram Stories : 300 million daily users (Instagram has 800 million monthly users).
Snapchat : 191 million daily users (the entire app uses the Stories format).
Facebook Stories : 150 million daily users. In total, the social network has 2.2 billion monthly users.
Messenger Day/Stories : 70 million daily users (1.3 billion monthly users on the app).
Stories on social media: Facebook starts launching ads
14 months after its launch
Facebook Stories has managed to reach 150 million daily Advertising Material users .
Although this is slower growth
Than Instagram Stories (which reached this figure in just 5 months), the data is promising enough to start experimenting with advertising. For this reason, the first test advertising campaigns on Facebook Stories have already been launched in the United States, Mexico and Brazil.
Facebook Stories ads are
Video-based and range from 5 to 15 seconds in length. While they don’t currently offer clickability or call-to-actions, Facebook plans to add these options in the coming months. Advertisers can leverage ads they’ve already created for Instagram Stories, or automatically reformat traditional Facebook ads to fit the format.
But that’s not all,
Since the launch of Stories on this social network, Facebook has not stopped innovating and offering new possibilities, from the option to publish from other applications to augmented reality features. These are the new features we can expect in the coming months:
A cloud storage service
So that users who do not have space on their phones can save photos and videos on Facebook privately.
