In power Can The dictionary of the Polish language defines the word “instrument” as “a means to accomplish something”. Promotion instruments are, therefore, ways of reaching the target group, the purpose of presenting the brand and its products. The aforementiond Philip Kotler, who is considerd a marketing specialist in the business In power Can world, lists 4 basic instruments of promotion. These are: personal selling, direct marketing, sales promotion, public relations and publicity.

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We recommend Public relations agency – what will you gain from cooperation? 1. Personal Selling Personal selling is undoubtdly one of the most commonly Vietnam Mobile Database usd promotional tools. In a broad sense, these are various forms of direct contact between company employees (including sellers, producers, buyers-intermdiaries) with potential customers. The salesman’s task is to provide the recipients with as much information.

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As possible about the presentd product/service, explain any doubts and technical problems and, most importantly, convince potential buyers to WS Phone List buy. Personal selling is largely basd on the sale of products or services outside the company’s headquarters, e.g. through sales representatives. This promotion tool is most often usd for the sale of vacuum cleaners, telephones, cosmetics and other so-calld highly processd consumer goods.

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