Paco Recuero leaves Burger King

Paco Recuero, Chief Marketing Officer (CMO) of Burger King Iberia, leaves the company where he has worked for a year and a half to seek new professional challenges. Therefore, as he explains to MarketingDirecto.com, both parties have agreed that “it was the best. ” Taking stock of this period as the brand’s marketing manager. Therefore, he declares: “It has been super intense , with many projects and initiatives.” «I have been fortunate to put creativity to work to the fullest .

Different professional destinations

About the team he has worked with at Burger King, Paco Recuero says: «I am taking with me a super young and passionate team. “We have all category email list gotten into the mud, that is the most beautiful part of this brand.” Therefore, there is no doubt that this advertiser will not cease to be very present in the media and advertising sphere. “I’m sure they will continue to have many successes ,” he says. Although he is still not clear about where his future lies, he is already considering. “I’m going to wait to make a decision,” he says, and explains that the fact of having known many aspects of marketing and advertising throughout his professional career.

Burger King's successes during this time

Paco Recuero began his career in the 90s at Devlico Bates Avertising and British American Tobacco. In 2004, he joined Pernod Ricard, a company WS Phone List where he worked for almost 16 years and where he held the positions of Chief Marketing Officer and Senior VP Global Innovation. In June 2021 he began his stint at Burger King, which ends this November. This year, Burger King has been one of the advertisers that has had the most presence at advertising festivals and has won the most awards. The “Even more confusing times ” campaign , carried out together with the DAVID Madrid agency , with which the group has worked hand in hand in recent times, achieved 6 metals at Cannes Lions, the Grand Prix of Film at El Sol 2022, two recognitions at the British D&AD awards and the recent Ondas Award for Best Radio Advertising Campaign, among others.