Briefly defined, video SEO involves crafting and adjusting your video content to improve search engine results for your company website. How Video Posts Can Boost Your SEO Strategy Google and other search engines regularly. Index videos when ranking results on a search engine results page (SERP). If these videos have certain qualities, they can positively impact your average SERP placement. Video SEO becomes particularly important when search engine users conduct searches under a vertically integrated “video” tab or tool. Digital marketers employ many SEO strategies that give your videos a higher chance of ranking. First and foremost, your videos must be index and embedd with the proper metadata.

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This metadata should include the title of the video, a description of the video, the length of the video. The upload date for the video, the location of the video file/embeddable. Player, and a thumbnail image for the video. Click on our Video Marketing page to see how Jamaica Business Email List Lucid.  Advertising goes above and beyond the basics of video SEO to ensure campaign success. We work closely with clients to create high-quality video content and optimize videos for each platform we post it on. How Video Improves SEO The supreme ranking power of relevant video metadata can cause Google to prioritize websites with video content over those without it.

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Beyond this fact, video can boost other Google ranking metrics. As two examples, the time users spend on your website and the number of backlinks it supports are critical metrics in Google’s ranking processes. And video has a proven ability to improve both of these key metrics. Another powerful aspect of video SEO is WS Phone List the SERP video thumbnail. These small, clickable video boxes appear next to some search results and make the average user 26 percent more likely to click on entries that have them. Even better, the presence of the thumbnail makes any result a “rich snippet,” and rich snippets tend to have higher click-through rates than standard snippets.

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