There were more advertising banners than people willing to click on them, so the chances of the user reaching the web page decrease. In addition, another problem has appeare in the management of online advertising in the traditional way: especially in the age range that goes from 18 to 24 years more technologically advance , ABP is usually applie to block online advertisements.
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This situation of saturation by the user has le to the search for a more efficient and scalable advertising model, which segments, in an UAE Mobile Database advance way, to reach the objective target, that is, the users who may really be intereste in that online advertising. ADefinitions and actors in RTB and programmatic buying. RTB. AReal Time Bidding , is calle the technology that manages buyers’ bids for each of the advertising impressions that are presente.
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Bids are place in real time and always work at CPM. The system response time is approximately 150 milliseconds. It is important to note WS Phone List that it is a technology that allows programmatic purchasing. A technology in. A which a series of “actors” are involve. and elements in the process: Advertisers : these are the companies that want to include their. A advertising on a digital meium and choose between a number of meia, a specific date and time, etc.
