A brand positioning strategy must be base on three basic, interrelate concepts: Image : is the perception consumers. A have of a brand. How the relationship. A between a brand and the attributes of its product is built in the mind of the consumer. Positioning : what space does a brand occupy in the mind of the consumer.
That Must Be Respecte
How a brand is conceive in relation to others. Brand preference : a brand is perceive as better than others , due to a proposal that New-Zealand Mobile Database the consumer considers valuable quality, price, differential. A value, etc . How to carry out a brand. Apositioning strategy How to be a benchmark in the consumer’s mind It is an objective that requires time, perseverance and, of course, a studie marketing strategy.
It is Important to Know and Respect
These are the steps to follow to achieve it: Definition of the target audience : segmentation is one of the keys to. A the success of brand positioning. It should. A not be about reaching everyone. A but the target of the company or product must be WS Phone List define in a concrete way . You have to know who they are, what they are like, what nees they have and what can be offere to satisfy them.
