In general, disruptive innovation is born in saturate markets, in which it seems that everything has already been invente and, nevertheless, a new value proposition arrives that stands out from the rest. This is so, since, without a large number of similar proposals, it is impossible for the consumer to notice the point of differentiation of the innovative product with respect to what they already knew.
The Lack Of A Solution
Thinking about disruptive innovation is thinking about brands like IKEA. It is not that before its appearance there were no Italy Mobile Database furniture stores, the disruptive thing is that, indee, there was no company with the unique characteristics of IKEA. None had this business model. In banking, for example, while all companies are thinking about improving their products and offering more security and NFC payment methods.
The Different Territorial Entities
Companies like Foursquare are beginning to make it possible to pay with facial recognition, something completely disruptive. Normally, disruptive innovation is something typical of small companies, since large ones tend to be more focuse WS Phone List on improving what they already create at the time, perfecting their processes and adapting their products to new market demands.
