The goal is to ruce marketing expenditures. Goals for building Social Engagement Set clear indicators or KPIs. Every content creation should be measurable. Because it will help us adjust the strategy correctly. and do not waste the budget in vain The indicators should be number, for example: Achieve target sales within month, within a quarter, or within year. Increase the number of subscriptions through the website by people in month. Increase the number of people who press to subscribe to receive news emails , in month Increase people to visit the content that.

What challenges lie ahead

We make through the website people in Kenya Mobile Database month. Increase your Google search rankings on the first page. Increase the number of likes, shares, and comments in the contents that we want to measure. Accepting invitations to attend events or events Define a clear target group and view feback from customers. Gathering information about the target audience. It allows us to provide content that is clearly appropriate and useful for age, gender, interests, income, ucation, which information can be obtain both from our own in-house surveys. And in another case, if we already have a website or social mia.

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What are the motivations

We will have information of website WS Phone List visitors and social mia followers by collecting audience information through Google Web Analytics, Social Mia Analytics, including people who subscribe to our website. or even collecting information from customer feback whether questions about the content that we write which will allow us to see both interest customer requirements and may see the problems encounter Then use all the information to create a Buyers Persona.Or a fictional character for our target group that they have any problems What are you interest in? What is your goal in life.

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