So, what can digital marketing analytics tell us about your site’s performance? Here are eight valuable insights you should be interest in: 1. Site Visitors Have you ever heard of website cookies? Google places these cookies on your site using a tracking code to track visitors. You can gain many insights into visitor behavior using tools such as Google Analytics. 2. Page Views With analytics, you can view how many times people visit a page on your site. It lets you know which pages are getting the most traffic and who is visiting them (first-time or returning visitors). 3. Sessions One of the more interesting types of analytics is sessions.
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They tell you what visitors are doing and where they are going when they land on your site. 4. Bounce Rate The bounce rate is the percentage of people that visit your site but don’t do anything before leaving. You can learn what you need to improve on Mexico Business Email List your website just by the absence of activity. 5. Clickthrough Rate The clickthrough rate measures a wide range of user activities, from how often someone clicks on an internal link, to a buyer’s journey (navigation) to the effectiveness of a call to action. 6. Conversion Rate The total number of actions a user takes on a lead magnet is compar to the number of site visits.
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You can measure how effectively your strategy can guide a buyer through their journey. 7. Qualified vs. Unqualified Leads One of the most critical questions is whether the right people are visiting your site. You may need to rethink your on-page SEO strategy if you’re attracting the wrong people. 8. Backlinking and Marketing Channels Analytics can WS Phone List tell you whether your leads come from postcard codes, email campaigns, landing pages, social media sites, paid ads, etc. How Analytics Helps You Fine-Tune Your Marketing Strategy. Something to remember is that analytics does nothing more than spit out data. It doesn’t necessarily tell you what to do with the data.
