Whether using a smartphone, tablet or computer, the user expects your site to look and perform smoothly without giving it a second thought. 3. Clear, Easy-to-Read, Relevant Content When it comes to learning about your company, there are four things people want to know: Who you are What you offer How your products or services solve problems or pain points How you compare to the competition These are the items they search for first on every main page of your site. Therefore, your content marketing strategy and brand message must be clear, concise and to the point. Keep your content as focused and targeted as possible.

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Also, group the content into small paragraphs and blocks. Add tables, titles and bullet points when possible. 4. A Clean Layout Your website will look like either one big firework that captures and maintains the reader’s attention or a big cluster Belize Business Email List of fireworks that overstimulate the reader and make them feel overwhelmed. Your goal should be to create one big firework. You achieve this by designing a layout that is clean, not cluttered. A clean web design allows the reader to focus on the elements of your site that matter while weeding out the distractions.

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Here are some tips for a less is more approach to web page design. Focus on the primary purpose of the page. Make sure everything on the page has a practical purpose. Shift that purpose onto the content. Limit your color scheme to two or three tones. Limit your use of videos, photos and graphics. Don’t be afraid of white space ​​— it naturally reinforces WS Phone List the focus of your content. Add the most important content above the fold so readers will see it. A clean website is simple and organized. It is design to give the best user experience. Simplicity in design also means the page will load faster and be compatible with different screen sizes to make your content widely available. 5. Easy Navigation “Navigation is an essential part of the user experience and your website strategy.

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