Panorama of ecommerce in Mexico

The ecommerce panorama in Latin America and Mexico is fundamentally different , since it has become an essential element of B2B and B2C commerce . Taking into consideration data from the Mexican Association of Online Sales (AMVO) , digital sales experienced an increase of 81% . Regarding the third quarter of 2021, the global number of online sales reached 9.9 trillion dollars . It is a figure that had an increase of 31.7% in relation to the third quarter of 2020 , while it showed an expansion of 79.6% in relation to the quarter of 2019.

What is the mobile online user like?

Based on the study “Digital 2021 July Global Statshot by Hootsuite” , supported by research from Semrush, Statista and SimilarWeb , social networks, internet connection and the promotion of mobile browsing have had substantial growth. An environment has already been demonstrated where the user is completely mobile, very skilled at documenting information and aspires to have a direct interaction with brands on various channels . In this way, the company BlackSip puts into consideration the most relevant trends in the sector in the study “Present and projections of ecommerce in Mexico. Current panorama: Revenue projection for Mexico between 2020 and 2024.

Mexicans with internet using smartphones

The report shows that by 2025, approximately 95.3 million Mexicans will have internet . For their part, in recent surveys, the vast majority of Internet users browse the Internet using smartphones . Considering research by Signifyd and Adobe , where some 268 retail leaders in Mexican territory are consulted , the expansion of ecommerce has to focus on customer loyalty . Likewise, priority must be given to the consumer experience, since those consulted expressed that 40% of transactions on their different platforms are made through mobile devices. In second and third place, cross-border e-commerce and foreign electronic commerce appear, covering 41.8% and 46.6% respectively.