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Society, environment, as well as supporting beliefs in various fields. and the promises made to customers such as the use of natural ingrients that do not affect the environment Donations for the poor Focusing on transparency in doing business And whenever a brand fails to meet the goals or promises it made in the first place. Customers have the WS Phone List opportunity to immiately reject those brands. Expressing value in customers Although brands focus on the nes of customers or consumers. in delivering goods or services that try to create value in the minds of consumers But customers also want to show the value.