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Read More Just be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity) person pointing at designs A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about WS Phone List developing a mission statement for both your company as well as one or more foundation client services you offer. The primary purpose of a website is to convert qualified leads into loyal customers. When developing your website, you should optimize it to boost Google rankings, achieve greater brand recognition, attract more traffic and convert visitors into leads and engaged consumers.
